Removing decent PA and PR pages?
-
I currently have some html pages that have camtasia videos demo-ing our products; however, these videos are WAY outdated and we no longer want to maintain them. The are only videos, no text at all is on the page.
The pages have an average page authority of 40 and mR of 4.
Should I just remove these pages or should I create a redirect to the homepage or product page?
Or...?
I have roughly 30 or 40 of these types of pages.
Thanks for any help.
Mike
-
"... the main thing is conversion and getting them into someplace valueable for them and you."
Well played Brian. That is the perfect way to think about it.
Thanks for your help.
Mike
UPDATE: By "getting rid of" I just mean we are not going to link to them internally and that the videos themselves will no longer exist. We plan to either redirect those URLs to either product pages or to pages requesting a demonstration.
-
Oh, I see, that does make a difference.
What kind of relationship do you have with the partner websites?
I wouldn't remove the pages. Can you archive all of the videos into one page, create a video sitemap, redirect all the existing URLs to that central archive, and then add a Hero video or slideshow at the top encouraging visitors to check out the new content? If you're still getting traffic from customers to those pages, the main thing is conversion and getting them into someplace valuable for them and you.
UPDATE: just read in another comment that you're getting rid of all videos on the site. That's an inhouse decision but I must say if you abandon all of these pages don't sacrifice the link juice, at least redirect the URLs to the homepage.
-
Eventually we would like to create a YouTube channel or something, but right now, those videos are from like 2007-ish... so they are wicked outdated and provide no relevant content to new or existing customers.
I am starting to think that 301ing them to the product pages may be the best option.
Thanks for the info.
Mike
-
The backlinks are from our partners linking to the videos. Roughly 15 partner links per video and there are roughly 30 videos or so.
The highest ranking page linking to one of those video pages has a PA of 21 and mR of 3.2... so nothing too crazy cool.
That is why I was wondering if I should completely remove the pages, forcing the partners to update their websites to our new and better content. I personally think that from a customer standpoint, if they are on a partner page, then click on a link, expecting to find a video, and instead am redirected to a product page, that is not really what I was wanting to see... you know?
But I don't know the impact of removing 30+ pages that have decent PA and mR from my site?
Thanks,
Mike
-
Here is the entire story:
- we had these videos on our site demo-ing our product
- partners of ours linked to these videos, giving the pages decent page rank
- we removed all links to them from our site once they became obsolete
- some of our partners still link to those video pages
We are planning on creating new, unrelated videos in the future and putting a transcript on those video pages is a stellar idea.
I also just checked Google Analytics and it looks like we are not getting any resonable traffic from the video pages.
Do you think I should redirect these video pages to the applicable content pages or just remove them, forcing our partners to update their sites?
Thanks,
Mike
-
Should I just remove these pages or should I create a redirect to the homepage or product page?
It's possible that 95% of the visitors to your site are coming in through these videos. Now, that number is probably too high but... maybe it's only 20% of your traffic but 90% of your new clients.
Best to learn how valuable they are, you might change your mind.... and if you put a transcript on those pages I know you will get LOT more traffic.
-
Shrugs Why not upload them to You Tube do a 301 to your You tube Videos, and Monetize the videos?
or
Just 301 them to the most relevant pages/articles on the site.
If that's not possible, the home page should be ok since it sounds like your site is well established.
-
What kind of backlink profile do you have on these pages?
If you have no high-relevance links to speak of, just redirect the pages to the most relevant category or product page. If you have relevant links that pass some value to the domain, build the pages up with fresh content, deprecate the video, and update the meta and sitemap.
-
We are also getting rid of the video index page. We plan to remove all videos from the site.
-
Do you have a videos index page ? Do you have other videos that you maintain ? Is there another video you can redirect to ? To me, I think it might make sense to redirect (301) these pages to the videos index page. That makes most sense to me rather then a 404 or a redirect to the homepage if you really do need to delete these videos.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Creating a Wiki page
Has anyone had any recent success with creating a Wiki page? I created a page that has been in Draft for 8 weeks waiting for a Wiki Editor to review and approve it. Perhaps someone here is has a more established Wiki account than mine and can help please? PS: Yes, I know a Wiki page doesn't hold much SEO value but it has not been created for SEO purposes
Content Development | | Marketing_Today1 -
Hit With Panda, How Should I block pages?
Hello! I believe Ive been hit with Panda, I have a large Ecommerce site with literally thousands of pages, but working on adding custom content daily. Should I block pages that have duplicated copy, that dynamically insert a product/artist/team name? Will this help with my huge ranking drop? If so after this has been done should I send a request reconsideration to google? Or will it just happen automatically? I believe this is a algo penalty and not manual, as I have not received any messages in my Webmaster. Any help would be greatly appreciated!! Thank You!
Content Development | | TP_Marketing0 -
Does Google really ignore Noindex pages?
Assume I may have some pages of my site that don't have a lot of text on them, and I have to keep them on the site. Let's say there are no more than 50 like this out of 400 great pages, and the ratio of great-to-short pages continues to increase. If I no index the short ones, will Google really ignore them in search? Will they ignore them enough to not downrank my site due to the short, noindexed pages? I know, theoretically, they are supposed to ignore them, but I don't always trust all the rules.
Content Development | | bizzer0 -
Is putting introduction to new stories on the front page a good idea
Hi, i am trying to find out if i should be putting all the introduction to new stories on the front page of my magazine www.in2town.co.uk. I am not sure if to just put certain stories on the home page or if it would be better for seo reasons to put everything on the front page for the search engines to pick it up quickly. so for example, all health stories, all news stories and all lifestyle stories that have their own section, should i make sure that they all appear on the home page as an introduction. Or should i have them kept in their own section please do let me know
Content Development | | ClaireH-1848860 -
Is this facebook a paid for page please advise
Hi i would love to have a commercial facebook page instead of my personal name, i would like to have my company name on facebook like the huffington post but not sure if you have to pay for it or not here is the huffington facebook page, can anyone let me know if this is a paid for page http://www.facebook.com/HuffPostUK
Content Development | | ClaireH-1848860 -
Please help me stop google indexing https pages on my wordpress site
I added SSL to my wordpress blog because that was the only way to get a dedicated IP address for my site at my host. Now I am noticing Google has started indexing posts both as http and https. Can some one please help how to force google not to index https as I am sure its like having duplicate content. All help is appreciated. So far I have added this to top of htaccess file: RewriteEngine on Options +FollowSymlinks RewriteCond %{SERVER_PORT} ^443$ RewriteRule ^robots.txt$ robots_ssl.txt And added robots_ssl.txt with following: User-agent: Googlebot Disallow: / User-agent: * Disallow: / But https pages are still being indexed. Please help.
Content Development | | rookie1230 -
Changing Text on Pages
For one of my sites I'm in a situation where I have 6 main pages that are for lack of a better word "showcased," one of which being the homepage. The problem is that I am seeing pretty good traffic growth, but my conversions/sales are really weak, and I'm about 95% positive that this is because there is too much information on all of those pages --- each one has about 1500 words or so. The site architecture and link structure on the site is good as out of the couple of hundred pages on the site only 3 of them aren't indexed according to Google webmaster tools. What I want to do is rewrite the text on those six main pages with more of a sales type of feel and limit them to 500-700 words or so. This will have no impact on the link architecture whatsoever, but I'm a bit worried that it will have a negative impact on my continual traffic growth. Actually, I'm not as much concerned about the continual part as the steady new content stream should take care of it, but I would be very concerned if I lost the rankings that I have right now. Granted, those rankings aren't worth as much as they could be because conversions are down, so so it's kind of a catch-22. The question is, how dangerous is what I'm planning on doing? On a side note, my lack of conversions has nothing to do with my description or title tags that show up in the results as they are targeted properly and written for sales. The problem is that the pages, though rich in content, are a bit too rich in content and need to be fixed to work in unison with the descriptions and titles.
Content Development | | RussNauta0