Comparing our traffic to competitors -- tools?
-
Are there any good free tools that can track our traffic compared with 2 competitors? We're lookimg for a (rough) graph. We don't have Google Analytics installed yet.
-
We use SEMrush to get a general idea. They project search engine traffic based on KW volume and position. The numbers are wrong, but the proportions are usually close; e.g., they think we had 20k visitors in March and 10k visitors in April, and we actually had 40k visitors in March and 20k visitors in April. It will get you in the right order of magnitude, at least.
-
I honestly would not use Alexa - their stats are substantially lower than what Google will give you. Google Trends for Websites (http://trends.google.com/websites) might be a better option.
You might also get a rough understanding of SEM spent via Google Adplanner.
-
Besides Alexa, mentioned by eyepaq, here are some tools to consider:
http://ahrefs.com/labs/domain-comparison/
All of these are traffic estimations to a point. You can look at a few and probably come to some accurate conclusions on how things are trending, but not actual accurate numbers.
-
As free tools your best bet will be Alexa. But you will need data from your website (google analytics for example) and Alexa numbers for your website in order to do an assessment for the competitors based only on Alexa numbers.
Alexa.com is not very reliable but if you are in the US, for a US market is closing in to the real numbers in most of the niches pretty well.
Hope it helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to Combine the Moz Keyword Difficulty Tool with Google Keyword Planner for LOCAL (city/town) Results
Hi there, I wish that Moz would show local (city/town) results in their Keyword Difficulty Tool. But they don't, so here's my question: I'm trying to rank for keywords "interior design" in a local geographic area in the US. When using Google KWP, I'm selecting all the towns I want to rank in, and searching against the keywords INTERIOR DESIGN. The search volume appears to be approx. 370 a month. What I'm not sure about is whether I should instead (or in addition to), be searching for INTERIOR DESIGN (CITY), and leaving the geographic selection as US. What is most accurate? OR...should I search for INTERIOR DESIGN (CITY) in Moz's Keyword tool? How do you guys do it?
Moz Pro | | lulu710 -
Tools for Monitoring Hundreds to Thousands of Keywords and Rankings
Hi All, I am in process of doing and SEO overhaul for our five global sites in: US, UK, Canada, Sweden, France I'd like to track hundreds of keywords and rankings per site - I'm talking at least 300-400 keywords each site. Each site has its own country domain with both www and www2 domains. So, I need a keyword tool that will let me track massive amounts of keywords. I know that the Moz Pro tool helps, but we only have 350 keywords on this account. I think on this. Any suggestions on something reliable that will provide good data? I'm sure I can get some budget to purchase something, but I also can't spend too too much money. I'm not looking for a massive analytics package. Right now, I'm concerned mainly with our keyword rankings Thanks in advance!
Moz Pro | | CSawatzky0 -
Are there tools to discover duplicate content issues with the other websites?
We have issues with users copy-pasting content from other sources into our site. The only way I know to find out, is to manually (!!) copy a snippet of their text into google, to see if I get results from other sites. I have been googling for tools to help automate this process, but without luck. Can you recommend any?
Moz Pro | | betternow0 -
I am experimenting with Raven Tools and have a question
Since I am an in-house SEO I'm a little slower to adopt some of the paid tools out there, but I am thinking of jumping in and opting for the paid version of Raven Tools. Can anyone who's currently using Raven Tools suggest how and where is the best place to export backlinks info for import into the Link Manager? I want something that will give me as much of the data as possible already filled in (i.e. PR, domain authority, anchor text, follow/no follow information etc.). I don't mind if I have to rearrange it, I just don't want to have to be inputting things like PR and anchor text one at a time by hand. I do have SEOMoz pro and I see that I can pull a CSV of backlinks and do two separate reports, one for followed and one for not followed links, etc. I'm just wondering if anyone has any additional suggestions. How about Ahrefs.com? Is anyone using the paid version of that tool in conjunction with Raven Tools for Link Management? Is there a better tool out there for Link Management than Raven Tools? (I just found this link in a Q & A thread for an open source SEO panel to try...http://www.seopanel.in/ - anyone using that one?) Thanks all!
Moz Pro | | danatanseo0 -
Tool for tracking actions taken on problem urls
I am looking for tool suggestions that assist in keeping track of problem urls, the actions taken on urls, and help deal with tracking and testing a large number of errors gathered from many sources. So, what I want is to be able to export lists of url's and their problems from my current sets of tools (SEOmoz campaigns, Google WM, Bing WM,.Screaming Frog) and input them into a type of centralized DB that will allow me to see all of the actions that need to be taken on each url while at the same time removing duplicates as each tool finds a significant amount of the same issues. Example Case: SEOmoz and Google identify urls with duplicate title tags (example.com/url1 & example.com/url2) , while Screaming frog sees that example.com/url1 contains a link that is no longer valid (so terminates in a 404). When I import the three reports into the tool I would like to see that example.com/url1 has two issues pending, a duplicated title and a broken link, without duplicating the entry that both SEOmoz and Google found. I would also like to see historical information on the url, so if I have written redirects to it (to fix a previous problem), or if it used to be a broken page (i.e. 4XX or 5XX error) and is now fixed. Finally, I would like to not be bothered with the same issue twice. As Google is incredibly slow with updating their issues summary, I would like to not important duplicate issues (so the tool should recognize that the url is already in the DB and that it has been resolved). Bonus for any tool that uses Google and SEOmoz API to gather this info for me Bonus Bonus for any tool that is smart enough to check and mark as resolved issues as they come in (for instance, if a url has a 403 error it would check on import if it still resolved as a 403. If it did it would add it to the issue queue, if not it would be marked as fixed). Does anything like this exist? how do you deal with tracking and fixing thousands of urls and their problems and the duplicates created from using multiple tools. Thanks!
Moz Pro | | prima-2535090 -
Curious, is there any way when browsing through your keywords to view each individual keyword by the search traffic that term receives?
When looking thru our keywords on our reports in SEOmoz, it would be really helpful to be able to rank keywords by major head terms and long tail terms. Is there any way to have the keyword's search traffic show up in the rankings report?
Moz Pro | | ACLens0 -
"Rank Tracker Tool" is not agreeing with "Keyword Difficulty Tool"
I usually don't sweat a lot for ranks and such but last couple of days, our rankings have been moving drastically. 'Rank Tracker' shows 1st position for many keywords and the "keyword difficulty tool" shows 2nd and 3rd positions. Is is just me or this is a common thing?
Moz Pro | | Syed10 -
What SeoMoz tools should I use to track the sucess of my SEO efforts and find possible linking partners?
HI All, I am a new user to SEO moz pro and I have a few questions I hope you can help me with. We are adding a new product category to an existing site and I am wondering what tools to use to track our SEO efforts to build ranking for these new products. I have already started a campaign that tracks the ranking of our primary keywords but I am wondering if there are other tools I should be using as well. Currently our SEO strategy is centered around link building. I have been approaching sites that have content related to our products and offering to write articles, guest blogs, and create educational resources that benefit the sites users and have specific anchor text linking back to our site. Since we are trying to build rank for a new category of products should I be linking to the general product category page or should I try to link to sub categories or individual products? Also I have used the juicy link finder to help me identify related sites that I can approach but I haven't received very many good leads. Is there a more specific way to use the tool or another tool that I should try? If you have any suggestions about other SEO strategies/activities that we should be pursuing please share your ideas! Thanks!
Moz Pro | | AndrewY0