One product two audiences, two pages or one
-
We have a product on the site that is used by two different groups of people, who refer to it with different terms. One group refers to it as "Lace yarn" plus around another 15 similar terms and the other group refers to it as "Crewel wool" with also 15 similar terms. I am having difficultly deciding how to approach this. At the moment it is on one page (http://www.renaissancedyeing.com/en/category/threads-yarns/crewel-wool/). would it be a good idea to split this into two pages?
-
As it is now I saw H2 = Category, I would try something like Crewel Wool - Swatches, etc.
To me, the meta description is the most underutilized tool in most web site arsenals. You can do so much with them. So, do that and as you go clean up what you can. It will all help.
Best
-
Now I can't remember why I was hesitating over splitting that page.
Yes, I have the ongoing task of creating 200+ meta descriptions for the site
There are H1's. Would h2's be preferred over highlighting relevant phrases in the site copy?
-
Simon,
I would personally go with two pages. Knowing you have two distinct types searching for this in two distinct ways, look at traffic for each query and you will likely see enough traffic going to each to warrant strengthening by dividing.
Do note that you really need to look at better on page SEO as well. That way, you improve your odds of someone finding you and when searching someone coming to your site (no meta description means the search engines are coming up with those for you. By not having H1, H2 , etc. you are missing opportunities to improve your ranking).Hope this helps,
Robert
-
Well I would create two pages if you think that you can produce good quality unique content in relation to each product term on an individual page. As you have two audiences you could target each for input such as reviews to help make each page unique.
The advantage for each is that you can clearly target the individual term in relations to page title, header, content, url name. Then if you look at ideas to build links to both you will succeed.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Which Is More Important? Building a web page for customer reviews or a careers page?
Hello, I am wondering which would be more important to have on a website a customer review page or a careers page? And as far an SEO advantage which is more important and why?
On-Page Optimization | | Nicks1230 -
Listing all services on one page vs separate pages per service
My company offers several generalized categories with more specific services underneath each category. Currently the way it's structured is if you click "Voice" you get a full description of each voice service we offer. I have a feeling this is shooting us in the foot. Would it be better to have a general overview of the services we offer on the "Voice" page that then links to the specified service? The blurb about the service on the overview page would be unique, not taken from the actual specific service's page.
On-Page Optimization | | AMATechTel0 -
Duplicate Page Content
Hey Moz Community, Newbie here. On my second week of Moz and I love it but have a couple questions regarding crawl errors. I have two questions: 1. I have a few pages with duplicate content but it say 0 duplicate URL's. How do I know what is duplicated in this instance? 2. I'm not sure if anyone here is familiar with an IDX for a real estate website. But I have this setup on my site and it seems as though all the links it generates for different homes for sale show up as duplicate pages. For instance, http://www.handyrealtysa.com/idx/mls...tonio_tx_78258 is listed as having duplicate page content compared with 7 duplicate URLS: http://www.handyrealtysa.com/idx/mls...tonio_tx_78247
On-Page Optimization | | HandyRealtySA
http://www.handyrealtysa.com/idx/mls...tonio_tx_78253
http://www.handyrealtysa.com/idx/mls...tonio_tx_78245
http://www.handyrealtysa.com/idx/mls...tonio_tx_78261
http://www.handyrealtysa.com/idx/mls...tonio_tx_78258
http://www.handyrealtysa.com/idx/mls...tonio_tx_78260
http://www.handyrealtysa.com/idx/mls...tonio_tx_78260 I've attached a screenshot that shows 2 of the pages that state duplicate page content but have 0 duplicate URLs. Also you can see somewhat about the idx duplicate pages. rel="canonical" is functioning on these pages, or so it seems when I view the source code from the page. Any help is greatly appreciated. skitch.png0 -
What kind of pages are they?
Hi all, after making an analysis of my website the tool has found two pages that I don't know what refers to: /?page id=2058 (only one page of this kind) /?attachment id= (only one page of this kind) does anyone know what kind of pages they could be? Do the have relevancy regading SEO? The plattform is Wordpress. Thanks!
On-Page Optimization | | juanmiguelcr0 -
View all Page for Product Overview Pages
Hi everybody! We have an ecommerce site with product overview pages, where sometimes there are hundreds of products listed. Usually, we just display 30 and have a button where users can click to see 30 more - or all products listed at once. This is the overview page (as indexed in google): http://www.geschenkidee.ch/aussergewoehnliches.html
On-Page Optimization | | zeepartner
And this is the view-all page: http://www.geschenkidee.ch/aussergewoehnliches.html#all What should I do here? The product overview page will hardly generate more traffic by listing all products (because the overview page will rank for generic keywords, while the product keyword searches will be referred to the specific product pages themselves). I was originally thinking of using rel=canonical pointing to the view-all page. But this would just lead to longer load time. Should we just leave those overview pages or is there a best practice for how to deal with such pages? Thanks for your thoughts on this!0 -
Random Products on Homepage?
On our homepage, would having 8 randomly selected products from your catalogue (some of which contain keywords) be good, bad or have no effect on rankings? The proucts change with every refresh. Some may remain the same, but just change position.
On-Page Optimization | | filarinskis0 -
Should one page with markers or six separate pages?
Hi - I'm working on a site that was set up with 6 bios on one page, with markers jumping to each person's name. I was thinking about separating those into 6 different pages, but not sure if that's the right thing to do. Advice about keeping the bios on one page vs splitting them up? (Am I more likely to rank for those peoples' names if I have a unique page, or is the one page url with each different marker in it, just as good?) Ranking well for those names isn't a huge goal of the site, but it would be nice to make the choice that would help with that rank. Thanks for your input Emma
On-Page Optimization | | emmas0 -
Redirect and page ranking
We used to have a good page rank of Google, but now our page rank dropped to zero. A few months ago we did a redirect from our www.???.com to non-www.???.com, because non-www.???.com is now our main website. We also have a number of other domains which we redirect to our main website non-www.???.com Do you think these redirects are causing the problem, and if so what can we do to fix it? Thanks!
On-Page Optimization | | poupette0