Whats Next, noobie needs some help :)
-
Hey Everyone,
I have been a member of SEOMOZ for about 4 months and love it, it really has helped me out.
my first website I am trying to get well ranked in the new zealand market is
I have chosen:
-
sell online
-
free ecommerce website
-
ecommerce website builder
Are paid links the way forward for me? should I aim for more keywords? should I pay for help?
Just looking for a lttle direction, if someone could help. thanks.
-
-
hmm interesting, well I have started laying the foundation for all the blog content which is linked to facebook and i'll link to it on twitter as I complete it and see how that helps.
-
Not at all. Good links from around the world will be of huge value to you.
You will end up fostering a worldwide community. Many people that read your blog and use your information will not be from New Zealand - although your core customers will be. This is often the case with online companies - your community will reach further than your core location.
-
I have been thinking about this, I have a bunch of questions kiwis search for and I am thinking of answering them on my blog
I have looked into my rivals but none of them have done much SEO that I can see, worldwide rivals I could but I am always fearful getting too many links from outside New Zealand would be worse for me?
-
Paid link would be really risky. Buying links to influence results is against google quality guidelines so you could expect a penalty if caught. It certainly works for some, but you need to know what you are doing as damage caused by such techniques can be very hard to reverse.
I'd start by going back to your keyword research to be honest. Where your site is still very new (in terms of backlinks) I'd be looking to broaden out the number of terms that you are looking to rank for. I'd then ensure that you have pages that target each of those terms, hopefully with content good enough to pick up it's own links.
Link building wise I would probably start by offering up accounts for review from sites that have previously reviewed rival platforms. Referral sign ups should be key in your market anyway, so starting with these will give you a double whammy. I'd do the same to sites that target work from home markets, mummy businesses etc.
**should I pay for help? **
If you have the budget now, then yes. It looks like you have a lot of basics still to cover. Even some consultation time that left you with a solid plan that you could work through yourself would probably be very valuable to you at this stage.
-
No, do not pay for links - you will be penalised. Start a blog and create content that will help people who may use your service. Think of things like 'How mobile is effecting ecommerce' or 'How to use social media to build loyal customers'.
Once you have a blog and are creating your content then you will begin to see a quick rise in search traffic on your analytics package. Take a look at some of the keywords people are searching to find you and you will see that just having 3 is too low. You will need to constantly update your list of keywords.
There is no harm in paying people for help, as long as you find the right vendor for you. SEOmoz have a great list of recommended companies.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Breadcrumbs markup need to be fixed
Hi there, Google is up to mass spamming, the latest one refers o an Enhancements > Breadcrukbs report, the message is: "...Google systems show that your site is affected by 24 instances of Breadcrumbs markup issues. This means that your Breadcrumbs pages might not appear as rich results in Google Search. Search Console has created a new report just for this rich result type..." I've used their Structured Data Testing Tool, no errors were highlighted. Can anyone fathom out what they're referring to, please?
Intermediate & Advanced SEO | | jasongmcmahon0 -
Do I need to worry about sub-domains?
Hi Moz commnity, Our website ranking was good and dropped for couple of recent months. We have around 10 sub-domains. I doubt them if they are hurting us. Being said all over in SEO industry like the sub-domains are completely different websites; will they hurt if they are not well optimised? And we have many links from our sub-domains to website top pages, is this wrong for Google? How to well maintain the sub-domains? Do I need to worry about them? Thanks
Intermediate & Advanced SEO | | vtmoz0 -
Self referencing canonicals and paginated content - advice needed
Hi, I help manage a large site that uses a lot of params for tracking, testing and to help deal with paginated content e.g. abc.com/productreview?page=2. The paginated review content correctly uses rel next and rel prev tags to ensure we get the value of all of the paginated review content that we have. The volume of param exclusions I need to maintain in Google & Bing Webmaster tools is getting clunky and frustrating. I would like to use self referencing canonicals, which would make life a lot easier. Here's my issue: If I use canonicals on the review pages the paginated content urls would also use the same canonical e.g. /productreview?page=2 pointing to /productreview I believe I am going to lose the value of those reviews, even though they use the rel next rel prev tags. BTW airbnb do this - do they know something I don't, don't care about the paginated reviews, or are they doing it incorrectly, see http://d.pr/i/14mPU Is my assertion above correct about losing the value of the paginated reviews if I use self referencing canonicals? Any thoughts on a solution to clearing up the param problem or do I have to live with it? Thanks in advance, Andy
Intermediate & Advanced SEO | | AndyMacLean0 -
Do I need to use a trailing slash to homepage in canonical and hreflang?
Currently I have a 301 redirect from
Intermediate & Advanced SEO | | lcourse
https://www.mysite.com/
to
https://www.mysite.com And in my canonical and hreflang and also insite links I use consistently https://www.mysite.com without trailing slash. Is this OK? Or do I need to add a trailing slash?0 -
Redirect help
I work for a company that has a domain that is something like www.neat-stuff.com but most people just use www.neatstuff.com without the dash. The redirect for the homepage works fine. We recently launched a new site and if you use www.neat-stuff.com/category it redirects from the old site to the new site just fine. However if you use www.neatstuff.com/category it does not properly redirect to www.neat-stuff.com/category. How do I fix that?
Intermediate & Advanced SEO | | EcommerceSite0 -
Help me solve a keyword ranking mystery please
I posted this and had some help (thank you!) but found some new things, so I thought I'd just start a new thread so no info. is missed. Hi everyone, I'm new here 🙂 So far I've had wonderful success seo wise and none of the updates (Penguin nor Panda) affected any sites, until this one. For example, one site has 7 keywords I'm optimizing for. Out of those 7, all but 2 (and variations of the 2 - one word vs long-tail) completely tanked. These keywords were all on page 2/3. One of the two survivors never budged from page 2 (it's a brand keyword so I was very happy to finally get it to page 2) Now when I check rankings, the other terms show up in the 200-400 spots, but NOT for the URL I was optimizing for (category page) but instead for random products in the category. The only thing I've done differently with the 2 keywords that are still doing well, was focus - we did more link-building for those, but not an extreme amount. Never over-optimize. My question is, how did 2 survive and 5 are still floating up and down. Last night I saw one go up 122 spots, now today down 14. I'm really struggling with this. I just ran another diagnostic crawl here and the report found 0 errors and 0 warnings. I checked category content with a plagiarism checker and found some external duplicate content which I've already taken care of. No critical warnings/messages in WMT either. I'm stumped 😞 Thank you for any help.
Intermediate & Advanced SEO | | Freelancer130 -
Need advice on 301 domain redirection
Hello friends, We have two sites namely spiderman-example.com & avengers-example.com which sells the same product listed out under similar categories, since we are about to stop or put down the site “avengers-example.com” because we just want to concentrate in bringing up a single brand called spiderman-example.com. “Spiderman-example” has comparatively more visitors and conversion rates than ''avengers-example'' ie. 90 % more traffic and conversion. Avengers-example has a small fraction of loyal customers who still search for the brand-name & there are a hand-full of potential keywords those ranking on its own. So is it advisable to redirect Avengers-example to spiderman-example using 301-redirect? Will this help to gain any link-juice from Avengers-example? If so how can we effectively redirect between two domain’s with minimal loss in page authority & linkjuice to enhance ''spiderman-example''? Off beat:These names "Avengers" and "Spiderman" were just used as an example but the actual site names has no relation to the ones mentioned above.
Intermediate & Advanced SEO | | semvibe0 -
Need advice for indexing a multilingual website
We are in the process of creating a Spanish subdomain of our website. I want to know what needs to be done in regard to meta tags, sitemap.xml and robots.txt so that Google and Bing will index both website properly and not causing the web page on the English site to lost rank. Our English site is www.mydomain.com with the Spanish site being es.mydomain.com We are planning to put a button or link on both sites so that visitors can switch between both sites. The two sites are similar but not all pages are mirror images.
Intermediate & Advanced SEO | | Qualbe-Marketing-Group0