Over-Optimized?
-
I have been hearing that the latest algorithmic changes address "Over-Optimization", which sounds very counter-productive for businesses.
Why would Google hurt the companies that have a narrow market or product offering?
Regarding over-optimization, does SEOmoz have a tool to help address those issues?
We saw a strange decrease in our "LMS" keyword, which is the core keyword for http://interactyx.com. I am trying to figure out if we are over-optimized.
Can anyone provide any suggestions and tools I can use to make sure my site now matches what Google wants?
Thanks!
-
No worries - I appreciate your attention to this matter.
It is a confounding problem that I am frustrated with the black box of terrible search results for legitimate pages.
I am open to an ideas/suggestion you may have.
Thanks, again!
-
Hi! I was a bit too hasty when I made the robots.txt comment. I do see what you did now there.
For the rest of it, I'll come back this weekend -- just catching up after being out of town for three days for Mozcation in Milwaukee.
-
Thank you for your response!
Most of the competitors for the term "LMS" dropped more significantly that my company did over the last 7 weeks. The search results for the term now have a bunch of junk pages, irrelevant pages and even Facebook groups higher positioned than legitimate companies that have been competing for the term for over 4 years.
For LMS, we camped out at the top of page 2 for a couple months as our best position ever for a couple months (ie May - Jul). I am not as worried about my Google Analytics results as I am about my actual SERP.
I could not be more frustrating to use all of the optimization tools, generate tons of relevant content and continue to get beaten by low Page Rank, junk sites in the search.
Use the SEOmoz Keyword Difficulty tool for LMS and Learning Management System and compare to the Site Explore results for interactyx.com. Either the SEOmoz tools don't line up with what Google is looking for or there is some other problem here.
Maybe I am mistaken, but I do not have my blog blocked by robots.txt. I blocked the pages/categories that were throwing up duplicate content, per SEOmoz. If you see something here that I don't that may be hurting my blog pages, please let me know.
I great appreciate you taking the time to review my situation.
-
Have you looked at your competitors? Has one of them done something to move higher, thus moving you lower?
Over what time period are you decreasing for the keyword in question? If you're looking long-term, keep in mind that (not provided) now accounts for some of those declines -- you were seeing all of your keywords 18 months ago, but aren't now.
Is there a reason your blog is disallowed in your robots.txt?
-
Thank you for your response and for sharing those links.
Our main keywords are LMS and Learning Management System. I think I just proved out a case study showing that organic backlinking does not work. It looks like we are forced to purchase a service to buy backlinks.
After 4 years of pursuing our core keywords, developing 4-6 unique content blogs a week, optimizing the site to the point where there are no tools to help any more, having a large social media presence, hundreds of unique visitors a day and we still rank 38th in the SERP.
Google is broken. My last guess is that there is an over-optimization issue, but that may not be the case. So, is there any tool that can be used to gain some insight into this situation?
Wouldn't it make more sense if Google was open-book about the search algorithm so at least we can compete for the areas that make the most sense for our online presence?
Seeing the terrible pages ranking higher in actual results makes me think that the overall user experience from google searches has diminished to the point where people may start migrating away.
Thanks again for your response! It is appreciated.
-
Hi,
I have studied your site and your site is good, if you want to know about the keywords are appropriate for your landing page then SEOmoz tool of onnpage analysis is best. It can results many important factors about the keyword usability on page. Can i know about your targeted keywords?? because LMS keyword is now 38th position in Google.com. you can applied different link-building services for promoting your keywords and i suggest one thing that is do keyword variation for decreasing over optimization. You can also make strong social profile for social media marketing.
These all three links are best to understand over optimization.
http://www.seomoz.org/q/what-is-considered-over-optimization-for-seo
http://www.seomoz.org/blog/lessons-learned-by-an-over-optimizer-14730
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Onsite Videos- Multiple on a Single Page- How to Optimize?
I have a specific page which needs multiple videos. A primary video of the client (Youtube Video) and two secondary videos with patient testimonials (Wistia Videos). Here is the actual page: https://www.johnbarrasdds.com/houston-tmj-dentist/ My understanding is Google only values the first video on a page. Is this accurate and either way what is the best practice for how to post the second group of videos and gain SEO value? Thanks!
Intermediate & Advanced SEO | | mgordon0 -
How do I optimize dynamic content for SEO?
Hello, folks! I'm wondering how I optimize a site if it is built on a platform that works based on dynamic content. For example, the page pulls in certain information based on the information it has about the user. Not every user will see the same page. Thanks!
Intermediate & Advanced SEO | | Geonetric
Lindsey0 -
Optimal Page Titles to avoid cannibalization
Hi there Moz community I spent today researching optimal "page titles" to avoid cannibalization of keyword. Why? Because when i set up my site previously for another industry I obviously well and truly stuffed it up with page titles that were different, but still too similar ie field marketing project setup, field marketing saas, field marketing reporting. I never ranked once for that term. Consequently, we nearly went broke in the process. Hence my research, which led me to Rands video and other information about choosing the best page title. However, I came across two opposing name theories. So, before i make a colossal error again, could someone please clearly clarify which would be the best way for me to proceed. First option(according to Rand's video about the snowboard website) Main page title - Field reporting and mobile data collection (same keywords as site title?) Subsequent pages - titles - (p1) Field reporting for construction (2) field reporting for medical (p3) field reporting for retail (or is that cannibalizing "field reporting"?) Second option Main landing page - Field reporting Solutions for your business, for your industry Subsequent page titles - (p1) defect inspection & reporting for construction (p2) incident reporting for medical But my quandary is that I wanted to rank for mobile data collection and field reporting for these industries. So how do I write the page titles without firstly keyword stuffing, secondly avoid cannibalization and lastly, not too long? Any explanation that specifically says yes or no would be greatly appreciated Thanks in advance and happy friday. Sharon
Intermediate & Advanced SEO | | Sharonrice0 -
How can I optimize pages in an index stack
I have created an index stack. My home page is http://www.southernwhitewater.com My home page (if your look at it through moz bat for chrome bar} incorporates all the pages in the index. Is this Bad? I would prefer to index each page separately. As per my site index in the footer What is the best way to optimize all these pages individually and still have the customers arrive at the top and links directed to the home page ( which is actually the 1st page). I feel I am going to need a rel=coniacal might be needed somewhere. Any help would be great!!
Intermediate & Advanced SEO | | VelocityWebsites0 -
Meta No INDEX and Robots - Optimizing Crawl Budget
Hi, Sometime ago, a few thousand pages got into Google's index - they were "product pop up" pages, exact duplicates of the actual product page but a "quick view". So I deleted them via GWT and also put in a Meta No Index on these pop up overlays to stop them being indexed and causing dupe content issues. They are no longer within the index as far as I can see, i do a site:www.mydomain.com/ajax and nothing appears - So can I block these off now with robots.txt to optimize my crawl budget? Thanks
Intermediate & Advanced SEO | | bjs20100 -
Google and keywords with and without accents. How to approach optimization for both?
This is more of a problem for people optimizing for keywords in spanish, french, german and such. It is well known that SERPs for keywords with and without accents are different. However, I haven't been able to discover how do I make the incorrectly misspelled keywords rank without messing up the site's content. Another fact to take into account is that more than half the searches made in these languages are done without accents because, let's face it, it's just too much work. An example of my specific problem: The misspelled keyword "cursos de ingles" is currently ranking higher than the correctly spelled keyword "cursos de inglés". However, the misspelled keyword "clases de ingles" is not ranking at all and the correctly spelled keyword "clases de inglés" is on the first page. How is this possible? Now, how can I optimize the misspelled keywords to rank higher without misspelling the content on my site? Thank you! Capture.PNG
Intermediate & Advanced SEO | | 7decode0 -
What is the optimal link profile?
I am doing a variety of SEO link building techniques. I am doing: guest blog posts article submissions directories bookmarks web2.0 properties link acquisition I don't expect much from the article submissions, web 2.0, and directories, so I am using these methods for the long tail and less competitive keywords. Is this a good idea? When we talk about a link profile, is it per page or for the whole site? Does it matter if you have a more diverse link profile for a single page or does it have to be diverse for the whole site? Appreciate any informed comments!
Intermediate & Advanced SEO | | inhouseseo0 -
Best Service for optimizing google product feed?
We're looking for a company that can help us optimize our google product feed. Does anyone have any recommendations or suggestions? Thanks!
Intermediate & Advanced SEO | | eric_since1910.com0