Should press releases be posted on my site before released to wire?
-
Should I wait until my press release has been syndicated to post to my press page. If I post it to my press page first, will it cause a duplication problem?
-
I regularly post new 200 level pages to my site, so I guess I'm most interested in getting new links. However, I do see the point that Alan is making as well. Thanks to both of you for taking the time to answer this.
-
Agreed.
We might not have been too much help for Brad, but we might have convinced him that he shouldn't be overly concerned with his final choice.
-
Interesting concept Anthony. The notion that it's ultimately all duplicate content though reinforces my own perspective I think, simply because those inbound links are not overwhelmingly strong, I figure the site might as well get its own "fresh content" bonus out of the deal, since press releases are really about creating / building brand identity as much as anything, and less for "high quality inbound links".
Ultimately I think we both have valid points so it could go either way.
-
Hi Brad,
I'd actually take the opposite position of Alan. I would distribute the press release first and then post it to your site a bit later. I see press releases ability to build external links as one of their biggest values. If there is a concern for duplication, I'd rather have the external postings of the release 'count' in the eyes of google as opposed to the internal.
I wouldn't worry too much about it either way though. Press releases are posted and reposted all over the web, and that's just the way it goes.
Your press release should be linking to important content on your site. It's unlikely that the brief content on the PR would be a significant source of organic traffic for your own site, opposed to the content the release is actually writing about and linking to.
The only time I would do it the other way around, would be if I was creating a PR for a company that is popular and newsworthy no matter what. If SEOmoz had a press release, it would make sense to post it on their own site first because people within the industry are going to find it and link to it, therefore creating many more external links to their actual domain.
Long story short, in my opinion, new/small website should submit first. Big/popular website should post on their own site first.
-
Brad,
I recommend posting it to your own site first then waiting a bit to distribute. On that page, I'd include a Google "original source" tag. http://www.google.com/support/news_pub/bin/answer.py?answer=191283
By doing it this way, you help to ensure that your version has the best chance of being credited properly. It's not a guarantee - as most challenges in SEO are not, however it's what I recommend to clients because it's the best anyone can do.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should posts show in multiple categories?
Hi all, For context, I'm trying to Silo my content more efficiently. I've just moved all content into their own SILO'd categories and removed them from duplicate categories. As such, posts now sit only in 1 category. My question here is: Should my posts be showing in both the parent category and its sub category or just the sub-category? I've currently got this only showing in the sub-categories it's relevant to. For example:
On-Page Optimization | | xtrapsp
Post name: Shimano Fishing Rod Review
Parent Category: Fishing Rods
Sub Category: Shimano And the post only shows inside the Shimano Category0 -
Site Maps / Robots.txt etc
Hi everyone I have setup a site map using a Wordpress pluggin: http://lockcity.co.uk/site-map/ Can you please tell me if this is sufficient for the search engines? I am trying to understand the difference between this and having a robots.txt - or do I need both? Many thanks, Abi
On-Page Optimization | | LockCity0 -
Recommended number of blog posts per page?
Good day! We want to have your suggestions here.
On-Page Optimization | | robinwade
What's your recommended (best) number of blog posts per page? Thanks!0 -
Pages vs Posts
What are your thoughts on pages vs posts? I am setting up a new blog for a client but not sure how to structure the content. I may just do posts or a whole bunch of page listed down the sidebar. It seems like my pages always rank better than my posts. Has anyone else noticed this? Could it be because of the dates tied posts?
On-Page Optimization | | SixTwoInteractive0 -
Time on Site vs Bounce Rate Question
If you follow my questions here on SEOMoz, you know that we have quite a few issues with a particular site. http://bit.ly/RE8V2a Our bounce rate was over 85% for quite some time. We changed the site template and the Bounce Rate has dropped to around 5%, but the Time on Site has dropped dramatically. We were just over two minutes, now we're averaging 1:34. But here's the thing, time spent on the Home Page is averaging 24 seconds! What would you take away from this? Thanks so much!
On-Page Optimization | | Linwright0 -
How do you avoid getting hit for too many links with an ecommerce site?
On my campaign for www.fourcolormagnets.com one of my warnings was "too many on-page links". Is there any thing to do for ecommerce sites? and also, my page www.fourcolormagnets.com/rectangle-sizes.php is listed as having 744 links but, I count nowhere near that number. And idea where this comes from?
On-Page Optimization | | JHSpecialty0 -
New Site + Transfered blog: Things to watch for?
Hey everyone. So here is what's going on. 1. Built new website. Will be using generally the same URL's as original. 2. Incorporated and expanded on a previously separate informative blog. a. Many articles contain very similar if not the same articles as our blog. 3. The blog will be taken down as soon as new site is put online. So my question is just. Could someone list the like top 5 important things I need to keep in mind before putting this website live? I don't mind searching forums and blogs for the how-to part; I just need to know what I should be thinking about and getting done pre-launch. I believe re-directing the blog articles should be done? Create and submit sitemap? Thanks, Web-creation newb
On-Page Optimization | | Earthsaver0 -
Site structure for services and blog articles
Hi, looking for some advice on the structure for a relatively small site (around 200 pages). I'd like a structure where we can talk about our services as well as write blog articles on topics that relate to our services. We'll have loads more content in the blog area than in the services area. I was thinking of this: option 1: /services /services/copywriting
On-Page Optimization | | JaspalX
/services/social-media
/services/press-releases etc. and categories for articles where we'd give tips, talk about trends etc. /copywriting
/social-media
/effective-press-releases
etc. would it be better to have a different structure, say: option 2: /copywriting
/copywriting/services
/copywriting/articles OR option 3: /copywriting-services
/copywriting-blog OR option 4: /services/copywriting
/blog/copywriting OR is there another, better way perhaps? Of course the internal anchor text links to the services/blog articles pages will be tuned to try and make it clear what each section is about i.e. our services vs. industry trends/comments/tips for the blog.0