Site structure for services and blog articles
-
Hi, looking for some advice on the structure for a relatively small site (around 200 pages).
I'd like a structure where we can talk about our services as well as write blog articles on topics that relate to our services. We'll have loads more content in the blog area than in the services area.
I was thinking of this:
option 1:
/services
/services/copywriting
/services/social-media
/services/press-releasesetc.
and categories for articles where we'd give tips, talk about trends etc.
/copywriting
/social-media
/effective-press-releases
etc.would it be better to have a different structure, say:
option 2:
/copywriting
/copywriting/services
/copywriting/articlesOR
option 3:
/copywriting-services
/copywriting-blogOR
option 4:
/services/copywriting
/blog/copywritingOR is there another, better way perhaps? Of course the internal anchor text links to the services/blog articles pages will be tuned to try and make it clear what each section is about i.e. our services vs. industry trends/comments/tips for the blog.
-
Wow, that was quick. Thanks David!
Reckon we'll go with blog/postname as it makes it easier to restructure categories later too.
-
Definitely option 4, from my perspective and opinion. That is the same structure I use for my site and all clients website.
/Services/SERVICENAME
/BLOG/CATEGORY/POSTNAME or /BLOG/POSTNAME
I'd go with option 4!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Outsourcing Blog Articles
I have two businesses, one is my main bread and butter and the other is an invest and try to grow type of business. This second business is a nature / education related business, so I would like to have a repository of informative nature articles with some splashes of our experience with that particular plant or animal. I spend a lot of time on SEO and article writing on my main business, but I am running out of myself to go around. I would like to outsource article / blog writing on my second businesses, but I'm not sure where to start. If I use one of those work for hire sites in the Moz outsourced content article, can I get them to format the blog with photos as well. I need to have a complete as possible final product. Ideally, I'm thinking of this process: 1. Give the outsourced writer the subject matter (i.e. article about right whales) 2. I provide my own photography or photos I have purchased 3. Writer researches subject matter and writes an informative article 4. Writer logs into my blog and formats the article with interesting fonts and the photos I have provide 5. I edit the article to add my own experience with the subject matter 6. I publish the article I'm thinking I would do this twice a month. Is this a reasonable thing to outsource? Could it work this way? Any idea what an article like this might cost me? I'm doing some marketing budget planning. Thanks in advance!
On-Page Optimization | | CalicoKitty20001 -
On Site Errors
HI Folks I'm monitoring a small Australian site bluetea.com.au . Currently I have a SEO specialist who does month onsite maintenance work for this site. However each month I continue to see errors in webmaster tools... as an example, currently webmaster tools suggest we have 21 short meta dic and 26 duplicate title tags..... Examples given are Short Meta Discp /cleaning-products-and-our-health/toxic-cleaners/ /colour-consultant/fushia-door/ /portfolio/parisian-apartment-black-kitchen/parisian-apartment-black-kitchen/ Duplicate title tags <a id="zip_0-anchor" class="zippedsection_title"></a>concrete-kitchen | Blue Tea Kitchen Designs
On-Page Optimization | | PHD/kitchen-trends-and-material-innovation/concrete-kitchen-2/
/kitchen-trends-for-2013/concrete-kitchen/<a id="zip_1-anchor" class="zippedsection_title"></a>Potts Point Kitchen | Blue Tea Kitchen Designs
/portfolio/potts-point-kitchen/
/portfolio/potts-point-kitchen/pott-point-kitchen/My SEO tells me that he has solved all these issues but after one or two months they still remain in webmaster tools... can anybody help me understand why?Thank you
0 -
Multilingual site with untranslated content
We are developing a site that will have several languages. There will be several thousand pages, the default language will be English. Several sections of the site will not be translated at first, so the main content will be in English but navigation/boilerplate will be translated. We have hreflang alternate tags set up for each individual page pointing to each of the other languages, eg in the English version we have: etc In the spanish version, we would point to the french version and the english version etc. My question is, is this sufficient to avoid a duplicate content penalty for google for the untranslated pages? I am aware that from a user perspective, having untranslated content is bad, but in this case it is unavoidable at first.
On-Page Optimization | | jorgeapartime0 -
How to Recover From Unstable Site Structure History
I have a site that has suffered several phases of restructuring. Apparently its owners were unsure as to which direction to take when it came to structuring their content and URL schema and subjected the site to several rounds of poorly thought through implementations (i.e. example.com/content/page-title, example.com/page-title, example.com/"silo"/page-title, etc.), all within a 8 month period. I posted the originating question here on this Q&A Forum. I want to thank EGOL and Cody for taking a stab at it. What would be a good strategy to help a site like the one I describe above begin ranking again?
On-Page Optimization | | UplinkSpyder0 -
Local Service Pages
We've all been here before if you do local. What type of content should go on a local service page when dealing with multiple service locations? You could: Describe Services List Local News Articles List staff in that location (although I would prefer in the staff page for that city) Testimonials from that location or service But what happens when you are describing something that needs no explanation. Or a medical procedure that requires no localization and altering the wording can actually cause legal problems if misstated. Matt Cuts recommends a few sentences to a paragraph to describe a service, but my experience hasn't found this to hold up locally. Any ideas or suggestions about how this could be remedied?
On-Page Optimization | | allenrocks0 -
Moving content from one site to another
I have a couple established, content rich sites with some content that I would like to move over to a new site. My question is what steps I need to take to ensure that neither my older sites nor newer sites are penalized for duplicate content. The purpose for moving the content is to add some depth to the new site for users, as well as possibly optimize it all for SEO. There is a fair amount of content involved, about 50 posts and pages per site, so I'd like to know if the potential problem with duplicate content might be serious enough that I should think twice. What do you recommend?
On-Page Optimization | | LeeAbrahamson0 -
Canonical Tag for Ecommerce Site
I implemented a canonical tag on each product page for my clients ecommerce site and my rankings tanked. Has this happened to anyone else? If so, when can I expect rank to return?
On-Page Optimization | | DynoSaur0 -
Are missing Meta Tags a big deal on a blog?
I show 272 missing Meta Description Tags after the crawl completed on my website. Pretty much all of those are from my website hosted wordpress blog. Should I be concerned about this?
On-Page Optimization | | webestate0