Anyone using Webtrekk?
-
For months now we have experienced major frustrations with Google's way of running and measuring traffic and providing analytical information.
Although our measuring and segmentation requirements are not unique (I would heavily digress if I describe it) we established with Google Analytics engineers in engagements for more than 2 months, that GA is incapable measuring the traffic we require.
The few products I came across which are capable of providing proper segmentation based on product categories are Kissmetrics (unfortunately not a all-in-one analytics tool), Webtrends (horribly expensive) and I just recently stumbled across Webtrekk (http://www.webtrekk.com/en/products/q3.html).
I was wondering if anyone is using or has used Webtrekk and would be able to share some experience (and how it compares to GA and Webtrends).
-
I am going to answer my own question
We have been running Webtrekk in a proof-of-concept test for the last few days. If you are familiar with GA's custom-variable-, event and ecommerce-tracking, implementing Webtrekk is straight forward. The major difference (where GA fails miserably for us) is the content aggregation. GA tries to solve this with Advanced Segments or Custom Variables, but fails in the way GA tracks sessions. Webtrekk does this properly and the flexibility you have on filtering is far superior to GA. Data will be calculated on the fly (about 1 hour behind real-time traffic) and accuracy levels are much higher than GA. It is still too early to say if we will go with Webtrekk, but initial signals show that from an analytics perspective it provides more accurate business intelligence than GA. Although I have not had a look at Webtrends (they refuse to run a free POC, but will also cost more than USD 50K/p.a.) I would rank the analytics platforms we tested like this (in order of preference) (1) GA - it's free and as long as you just need indicative figures you are good (2) Webtrekk - paid, but sofar very good (usable) analytics data (3) Webtrends - paid (very expensive and not open to free trials) (4) GA Premium - (paid - super expensive and I don't see any value in it) (5) Kissmetrics - lacks full analytics functionality
-
Hi,
I have heard about webtrekk but don't know much about it. Looks like another interesting Web analytics tools. It provides all facilities like Google analytic. One major difference is WebTrends trackswebpages including Javascript and Google analytic detect webpage which containing Javascript .
"WebTrends provide multiple methods for generating web traffic analysis reports. This is done using either client-side tracking via a javascript tag included on all of the web site pages requiring analysis, Generation of reports in Google Analytics can only be done via client-side tracking, analysis of your server web log files is not possible with this option."
I want to share this link it contains useful difference between both GA and Webtrends.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is the meta referrer tag still used
Is the meta meta referrer tag still used and is it affective. I have an issue with traffic going from one of my sites to a client site and our referral is going into their direct traffic (in Googel Analytics) instead of being seen as a referral from our site. I saw that people were using the meta referral tag, but I can't find any MOZ info about it other than a blog article from 2015.
Reporting & Analytics | | dpsoftware1 -
How to Track Button Clicks as Events in Universal Analytic using New Interface of GTM?
Hello Experts, How to Track Button Clicks as Events in Universal Analytic using New Interface of GTM? Also is there anything code we have to do on website also to track buttons? Sorry to say request please don't just share any post, please give specific answer or share very relevant post. Your input is really very valuable to me. Regards, Mitesh
Reporting & Analytics | | bkmitesh0 -
Procedure of ecommerce tracking installation and set-up using GTM
Hello Experts, I have an e-commerce website. Google Analytic configured in Google Tag manager. Now in google analytic I have "ON" the Enable Ecommerce. Now i have to do ecommerce tracking installation and set-up? So can you please let me know the procedure? Regards, Jackin
Reporting & Analytics | | jackinmathis10 -
How can I use Google Analytics to detect users viewing my website on a TV?
I want to see in Google Analytics whether or not people are viewing my website on a TV, such as with a smart TV or other device connected to their TV. These are the only ways to do this that I have found so far: Operating system: Google TV, Nintendo Wii, Playstation 3, Xbox Browser: Nintendo Browser, Playstation 3 Are there other data points that I can reliably use to segment these users?
Reporting & Analytics | | RCF0 -
Blocking our IP's but wondering if Google still uses our search data?
The company owner here has our (company) website as his home page. I excluded our static IP’s on Google Analytics, but is that good enough to keep Google from using his search traffic as an indicator of anything negative. Does Google still take into account his activity, but simply block it from my reporting? Finally, does one person actually have that kind of influence as far as time on site, bounce rates, etc. Should I convince him to find a new home page?
Reporting & Analytics | | Ticket_King0 -
Google is listing my site using IP also, is it normal?
https://www.google.com/search?sourceid=chrome&ie=UTF-8&q=site%3A50.97.XXX.XXX About 7,050 results (0.24 seconds) when we do list by domain we get : About 10,400,000 results (0.29 seconds) is it ok? would google smart enough to count IP address not as duplicate content?
Reporting & Analytics | | tpt.com0 -
What is the best Wordpress Analytics Plugin to use?
I am installing a new instance of WordPress and want to use Google Analytics. Which Plug-in is the best to use? I am finding several Plug-ins that all seem to do the same thing: Google Analyticator Google Analytics Dashboard Simple Google Analytics Ultimate Google Analytics Wordpress Google Analytics Maybe one of these are not the best? Any recommendations would be appreciated. Thanks!
Reporting & Analytics | | LBike0