Should I use bolded keywords for keywords in the content throughout the page?
-
If I'm trying to optimize for a specific keyword, should I bold all of the keywords that appear in the content of the page or just one or two? or none at all?
-
Use if it truly is a point of emphasis in the context of the copy. Another reason not to do it has been mentioned in several recent posts.....It gives away the keywords you are trying to optimize to your competitors if you are too obvious.
-
if anything it could get you in trouble for over-optimisation, the only reason why I would ever bold keywords is if I honestly thought it could somehow improve the readability of the content or benefit the readers
-
It shouldn't be penalised provided you don't go over the top with it. Making certain words bold can be used for visitor purposes to make parts of the content easier to find. Don't go over the top and certainly don't do it for SEO purposes but as long as you go over the top you should be fine. On a side note, the benefit it adds (arguably) is very minimal anyway so it isn't something to spend much time doing, if at all.
-
I have 4 keywords bolded on my homepage all with the same term in them.
Would panda penalise this? i recently saw that one keyword drop in rankings.
-
Mostly agree with Geoff.
If you are trying to make a point or draw a user's eyes, it's ok to use. Just don't do it for "SEO" value, do it for user value.
-
Probably none of them. Don't do anything that has no benefit to your actual visitors.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to NOT keyword stuff in long form content
My homepage has an authoritative guide with long form content. As a result, my main keyword is mentioned 40+ times. It's not forced, but natural, and the frequency of it is a function of the length of the article. Is that okay? Any suggestions or advise?
On-Page Optimization | | ntaparia171 -
Should I use 'Click here' as an inbound link for my cornerstone content?
Hello Should I use 'Click here' as an inbound link for my cornerstone content? Example: For a full selection of our Facebook Event Attendee packages, please click here. OR Example: Please click the following link for a selection of our Facebook Event Attendee packages. This is my product page to help you better understand the context: LikeChimp
On-Page Optimization | | xdunningx0 -
Website went from page 10 to 31 for a keyword
Hey Everyone I hope someone could really help me here. My website: goo.gl/5fLqv, it is an ecommerce website and just in the last few days for one my keywords "Wedding Favours" it dropped to page 31 from page 10. Could someone help me please on how to resolve this? Thanks
On-Page Optimization | | VIVOWeb0 -
Similar content multiple pages
I have run in to a situation on an e-commerce store where products from a certain manufacturer require a fairly large chunk of corporate information to be posted underneath the product description: I.E. Trademark information, etc. This information happens to be close to half the size of the product description information. Am I at risk of getting hit negatively for this portion of text duplicated across multiple products? I was considering putting a link to a separate informational page with this information but am not sure if it even matters? What are your recommendations brilliant SEO'erz?
On-Page Optimization | | wishmedia0 -
Is it better to target fewer keyword terms more often throughout a site or more keyword terms less often?
For example we have 5 different briefcases styles on our site with 5 different colors each. Is it better to have them all target the same keyword term: ie. Men's Leather Briefcase Bag - Examiner No. 5 Black Leather | Ghurka Men's Leather Briefcase Bag - Examiner No. 5 Brown Leather | Ghurka Men's Leather Briefcase Bag - Examiner No. 5 Tan Leather | Ghurka Men's Leather Briefcase Bag - Examiner No. 5 Black Twill | Ghurka Men's Leather Briefcase Bag - Examiner No. 5 Navy Twill | Ghurka etc. OR Men's Leather Briefcase Bag - Examiner Leather Bag for Men | Ghurka Leather Men's Briefcase Bag - Examiner Leather Bag for Men | Ghurka Leather Handmade Briefcase - Examiner Leather Bag for Men | Ghurka Men's Designer Business Bag - Examiner Leather Bag for Men | Ghurka Leather Men's Laptop Bag - Examiner Leather Bag for Men | Ghurka Advice would be greatly appreciated! Thanks, Taylor
On-Page Optimization | | Ghurka0 -
Moving Top rank Page urls off my Home page and nesting them on one page? Good idea?
I am basically trying to cut down the amount of links on my home page to make it less eye boggling and move stuff around. So i have of my Urls on my home page that lead to pages that rank very well within google. My questions is can i remove those urls to a separate page to group them together and then showcase that one link to that page on my home page. Is that a good idea or i am going to loose my link juice and position in search? The physical urls on those pages wont change at all.
On-Page Optimization | | Dante130 -
Duplicate content harms individual pages or whole site?
Hi, One section of my site is a selection of Art and Design books. I have about 200 individual posts, each with a book image and a description retrieved from Amazon (using their API). Due to several reasons not worth mentioning I decided to use the Amazon description. I don't mind if those pages rank well or not, but I need them as additional content for my visitors as they browse my site. The value relies in the selection of books. My question is if the duplicate content taken from Amazon harms only each book page or the whole site. The rest of the site has unique content. Thanks! Enrique
On-Page Optimization | | enriquef0 -
Lots of links on homepage to internal pages with keyword rich anchor text - problem?
Hi, All! We have a new potential client, that when looking at his site with a tool, we noticed that the previous SEO company they worked with filled the homepage copy with lots of keyword-rich anchor text links pointing to different pages on the site - many links going to the same page, just with different keywords. These links are not indistinguishable in format from the other text, which is why we only noticed it with a tool. I certainly wouldn't recommend doing that to start with, but once all these links are there, would you recommend taking them down? Is there any conceivable chance it could help the site? Is there a significant reason to think it will harm the site? Or will it just be pretty neutral? In all that's been written (much by SEOMoz) about only the first link's anchor text counting, do subsequent links work like a no-follow in the sense that they are a waste of the link-juice of the page, or is it as if they aren't there at all? (And is "only the first link counts" still the most widely held theory, or have there been new developments since?) Thanks, All!
On-Page Optimization | | debi_zyx0