Fixing scattered incorrect NAP for Local Listings
-
I have several clients who have old addresses scattered around the search engines. Correcting them all individually is extremely time consuming and I'm looking into services like Yext and Localeze, but they tend to be fairly pricey.
Does Localeze actually end up correcting most of the random listings?
Is there any other services I should be aware of?
Thanks!
Tom
-
Hi Tom,
Great question. There has been a ton of discussion of this, of late. Rather than try to re-write all of this, I'd like to link to a couple of pieces that give a good assessment particularly of Yext, and their NAP correction service.Here is one from Nyagoslav Zhekov that actually received a personal response from Yext's Howard Lerman:
http://www.ngsmarketing.com/why-yext-might-not-be-the-best-fit-for-your-business/
Here is Mike Blumenthal's take on Yext:
http://blumenthals.com/blog/2012/03/01/yext-local-seo/
And here is David Mihm's:
http://www.davidmihm.com/blog/seo-industry/yext-local-marketing/
I recommend you pay very careful attention to this part of Nyagoslav's article:
"NAP consistency – the main advantage of the service is that it rectifies the business information across Yext’s network, thus helping up the local search rankings (I have previously discussed the value of citations for local SEO). I have been “promoting” the Local Search Scorecard, an instant scanning service Yext offers for free, as a useful local SEO tool, too. But if we look deeper, we could see that there are fundamental problems with the Power Listings service and its helpfulness in terms of keeping one’s business NAP consistent. How the service works is:
-
It scans all the network’s websites for the specified business information (name, address, phone number).
-
It determines the best matching listings (if any) on each website and highlights them.
-
It then syncs the data input via the dashboard on all these websites, updating the listings that previously have been determined as best matching, and “filling in” with new listings where it was unable to find matching ones.
The three main problems here – first, it is possible that Yext’s scanning will not find the correct listing (happens often when the same business has two offices in the same city, or when a business has been using the same phone number for more than one of their locations); second, it is possible that Yext’s scanning will not find any listing, although there is one (happens if NAP is very inconsistent); third, it is possible that there are duplicates, and as Yext finds only one listing per website, these won’t be taken care of (happens almost in every single case). What this all means is that the chances for Yext to not clear up your NAP completely, or to actually screw your other location’s NAP, are pretty high. I haven’t made a large scale research on this matter, but according to my observations there are at least a few wrong or correct duplicates for a business in at least 80% of the cases. "
Please, check out those resources regarding Yext.
Regarding Localeze, I have been part of discussion about similar problems, but do not have a published source to quote on this. Others might have a different opinion on this, but basically, every Local SEO I know agrees that there is no replacement on the market right now for manual citation correction. Hope this helps!
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google doesn't show proper meta for my subpage, how to fix it?
We have a subdomain blog.companyname.com. I am working on its English version blog.companyname.com/en but for some reason Google shows meta description from blog.companyname.com in search results which is not in Englsih language. How do I force google to show blog.companyname.com/en 's own meta?
Intermediate & Advanced SEO | | SofyaFr0 -
Major Landing page removed from Google SERP and replace homepage URL.How do I fix it?
Hi Major Landing page removed from Google SERP and replace homepage URL.How do I fix it? In an SPA website (angularJS), Why it happens?
Intermediate & Advanced SEO | | cafegardesh0 -
How can I fix "Too Many On Page Links"?
One of the warnings from SEO Moz says that we have "too many on page links" on a series of pages on my website. The pages it's giving me these warnings on are on my printing sample pages. I'm assuming that it's because of my left navigation. You can see an example here: http://www.3000doorhangers.com/door-hanger-design-samples/deck-and-fence-door-hanger-samples/ Any suggestions on how to fix this warning? Thanks!
Intermediate & Advanced SEO | | JimDirectMailCoach0 -
How to perform Local SEO for sites like Angies List/Task Rabbit or Craigslist
I have a new SEO client that has a business model similar to Criagslist and Angies List or Task Rabbit, Where they offer local based services nationwide. My first thought was Local link building and citation building etc. But the issue is they are a purely online service company and they don't have a phyiscal address in every city/state they will be offering their services in. What is the best course of action for providing SEO services for this type of business model. I am pretty much at a stand still on how to rank them locally for the areas they provide services in. it's a business model that involves local businesses and customers looking for services from those local businesses.
Intermediate & Advanced SEO | | VITALBGS0 -
Google + Listings in Paid Search Area (with screenshot)
Hi Forum! How do I replicate how this company (Eloqua) has placed their Google+ page on the right side of SERPs where normally paid ads are? (see attached image) I took this screenshot earlier this morning, but for some reason I cannot re-create it. Thanks for all your help! googleplus-1.png
Intermediate & Advanced SEO | | Travis-W0 -
Local language for folders in URLs?
Hi, We're working on a e-commerce project that will be launched in several countries. My question is this: Are there any advantages to name the URL-folders in the local language? Ie. International site: www.domain.com/product/adidas-model-x www.domain.com/category/adidas Norwegian site: www.domain.no/produkt/adidas-model-x www.domain.no/kategori/adidas As i like things tidy, I guess that would also mean we would have to rename the cart URLs and so on. ie. International site: www.domain.com/checkout Norwegian site: www.domain.no/kasse
Intermediate & Advanced SEO | | rtora0 -
Fixing the NAP Interim Idea?
I am realizing that most directory and listings have our old phone number down for our website. And am working on fixing them all. In the interim would it be wise to go ahead and list the old number somewhere on the site (like below the old one on the contact page) or would that create more strings to cut later?
Intermediate & Advanced SEO | | greenhornet770 -
List of Off page techniques
Hello Everyone, Please share the list of off page techniques to improve ranking and which techniques completely avoided?
Intermediate & Advanced SEO | | Alick3000