Do i direct traffic to all social platforms or not?
-
Hi ...I have a brand that is very strong socially..specifically facebook and twitter and this is where we have directed all strategy and traffic. We recently wanted to establish a presence on google+ and have done so. My feeling at this point is to maintain a presence on google+ but only direct social traffic to facebook and twitter from the brands website....so we can keep the focus here aswell as the stronger community. I have noticed other brands doing something similar.....is this a good strategy or should we be directing traffic to all the platforms from the site?...bottomline should we be linking to all our social platforms from the brands website or keep it linked to the stronger platforms and just maintain a presence on the others?
thank you
-
Hi! I would definitely link to Google+ from your website. It just has so many benefits for SEO, that having that connection won't hurt. It doesn't need to be super prominent if the majority of your community is on FB and Twitter. But I don't think it will hurt anything by having it there. Plus, you may find that you actually do have a community on G+.
I also agree with bjgomer13 that everyone you ask will probably say something different.
-
thanks for that...i agree with you 100%.... the brand does not rely on a geographic location and is more global.....glad to hear you have a similar strategy except for when "places" comes into play...appreciate your insight
-
You could ask 5 people this question and get 5 different answers. My strategy for most of the brands that I manage is exactly what yours is with one exception: we are now linking to our Google+ pages but not prominently.
The only exception is clients who are trying to rank locally (google maps) because now that reviews on Google Places must be done with a Google+ account, and reviews are critical to ranking locally in the maps, it's necessary and logical to send users to our Google+ Places with the hope they leave a review.
In fact, there's considerably more value in a Google+ review for my Local SEO clients than say a Facebook Like or a Retweet.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
ROS Outbound Social Links vs Connect Page with Social Feed?
A client wants to include social media icons in their footer. Instead of linking to facebook, Google+, etc they would like to link to a page with social feeds from their networks. Are there any SEO implications to doing this?
Social Media | | CompucastWeb0 -
Manual submission vs automated submission to social bookmarking sites for blog posts
Howdy Mozzers! Say we're creating great content on our blog and would like this content to be seen and shared by as many people possible. Should we submit our blog posts manually to social book marking sites or use an automated service like Only Wire? The advantage of using automation is obvious, saves time on submission. Are there disadvantages? Is google bot going to raise an eyebrow and give us a dirty look? Cheers! MozAddict
Social Media | | MozAddict0 -
Tool to get all the Social Shares for a Domain
Does anyone know of a tool that can get you the total, or close to it, social shares an entire domain has received? I know of... http://www.sharedcount.com/ - but this only gets shares for the entered URL not the entire domain. http://www.pagesort.com/ - this seems to dig a little deeper but not deep enough. I know opensite explorer gets some data as well but still seems very limited.
Social Media | | eyeflow0 -
Myth or Fact: Social Media Dashboards Bad for SEO?
I want to start using HootSuite to pre-schedule Facebook/Twitter updates, but am plagued by nagging concerns because I have heard that HootSuite may impact SEO in a negative way. Is this truth or bull? If it i true, how so, specifically? And can anything be done to mitigate the negative SEO factors? Also, does anyone prefer another dashboard over HootSuite? Thanks in advance for your inputs!
Social Media | | 406lucy0 -
What is the top 3 things I can do with Social to help SEO, starting today!
Need some help focusing social hours to impcat brand, but also make a SEO impact.
Social Media | | jdcline0 -
What is the best Practice for Adding Social Buttons to your Sites from SEO Perspective?
Hey Guys, As you all know there are many social buttons out there that can be added to your website. Facebook Like button, Twitter's Tweet and Follow buttons, Google +1, and AddThis buttons are just a few to mention. All of these buttons can be customized, eg. you may choose to point your FB Like button to your homepage, to a specific inner page, or to your Facebook Brand Page. Same with your +1 button. Moreover, you may choose to add Twitter and Google+ Follow buttons to your site's pages, and so on. My questions are very simple: Is there any best practice for adding social buttons to your site from SEO perspective? if yes, Which social buttons to add? Where is the ideal place for them on your page? Where these buttons should be pointing to? your homepage? specific inner page? or to your official brand pages? Thanks in Advance, Yogev.
Social Media | | ShivaS1 -
Best way to capture traffic from tweet pictures
I tweet a lot from several twitter accounts, and have a lot of traffic from my tweet pictures. However, I'd like to capture that traffic on my blog. I've tried a few plug in's that allowed me to use my blog has a host for the images I tweet out, but I've yet to find one that works very well. I was wondering if anyone had any ideas / suggestions on how I could send the traffic from all of the pictures I tweet out to my blog? Also, I don't want this to clog up the home page. At one time I used a plug in that allowed me to do something like this, and I created a separate category (http://noahsdad.com/twitter) and excluded that category from my home page. There were a few issues though, the formatting didn't work well for people viewing the pictures on twitter. And the plug in conflicted with other plug ins I was running. I haven't tried it in a while, so maybe it works better now. I hoping someone out there was some suggestions. thanks!
Social Media | | NoahsDad0 -
Building video content for social markers
Where is the best placement for FB, twitter, and G+ shares. This is a non=profit site.. trying to give some juice to event sponsors...and any other feedback.. Golf tournament [" target="_blank">>](<img src= "Hosted by imgur.com") [http://imgur.com/ADzSq.png](<a href= "Hosted by imgur.com")" target="_blank">a>
Social Media | | johnshearer0