Any facebook likes/shares/activities analytics tools

[LauraHT]

From time to time I take a look at competitors'  website and the activities on their social media channel like facebook.

There are many times that their facebook likes increase much faster/more than we do while I havenot been able to figure out why they get likes much more that we do.

Compared with the competitors we have very similar activities: uploading content to facebook daily and have competition every week  and answer every question about our services and have faq session sometime I think our content/information are even more valuable than our competitors.

I think they are possibly doing something more value-added to be able to target more people?

Is that any tools that I can use to get any insight? e.g. some activities that I am not able to see?

Have done some research for last few weeks but I did not manage to findout.

Thanks

[LauraHT]

Thanks for your response and I will take a look at the url suggested!

[AdamThompson]

So they are getting more people liking their Facebook page each week, or they get a higher percentage of their fans to like their status updates?

If it's the former, there are lots of things they could be doing, most of which you can't see. Options include:

• Running a Facebook ad campaign
• Running other ad campaigns
• Using a like box on their website
• Promoting their Facebook page via email
• Doing joint ventures
• Offline promotion

Some of that you might be able to figure out with some sleuthing, but there's a lot they could be doing that there is just no way for you to find out about.

[MattAntonino]

You're looking for http://www.twentyfeet.com

(They) track the most relevant Metrics for your Facebook Fanpages:

• number of fans
• number of statuses - That includes the post you did yourself as a user or a page.
• number of stream posts - That includes all posts both from yourself and from other users.
• number of comments
• number of "likes"
• active users
• page views

https://wiki.twentyfeet.com/display/TF/Facebook+Metrics

[SEOAndy]

There is one tool that can do things like this but I don't know the price range, but they are called Social Bakers and you can fully see what your competitors did and what of interaction they got and how. You can find them at www.socialbakers.com

(I'm in no way affiliated, just had previous experience talking with these guys and getting a demonstration of their product)