Does linking to relevant high authority websites effect your MozTrust or Rank?
-
Basically what the title says.
I am having a hard time understanding why a compeitor with less linking domains and none of any real quality, they're all membership sites or partnerships, nothing to relevant to the industry. While we have links and articles on us from multiple magazines in our industry. As well as to relevant directories with high domain ranks.
The only thing I noticed is they're linking to their clients website, which are all high authority websites.
So do external links count towards your MozTrust or Rank?
-
Thanks, I agree it can be good for the user, in our case it shows the high calibre of clients we work with, which in turn makes us look good and is completely relevant.
We're a service company, so we don't write blogs at this point. But just having a page explaining projects we've worked on with links to the clients it what works I think.
I will search for you post!
-
It's a good question. Linking to external high quality .edu or .gov or other good quality sites does influence ranking in most cases. Its good for user (unless its not too much linked) and also looks genuine to Google as Google see that this person is not just linking to its own sites but also multiple sites in similar context makes it easy for user to checkout those useful;l inks from blog itself.
I actually recently wrote a blog on this and yet to be published. But meanwhile you can do search on Hill-top algo and you will get something useful related to your question
-
That's true. And something that not people have given thought about it. I am sure there are still many people who would write a blog to get a link to their site and there are no other external links in that blog because they are worried that link juice might be lost to other sites.
But what you said makes sense and I have seen it works
-
Thanks for your answer, I also care about my ranking more. Just want to figure out some of the mysteries of these rankings.
What you're saying makes sense with regards to articles and linking, but neither of our sites are blog based websites.
Just curious as to any relevancy to linking to external sites.
-
I don't know how they influence my MozTrust or MozRank..... and I don't care how they influence those numbers.
What I do care about is.... "Does linking to relevant high authority websites effect my search engine rankings?"
I believe that if you have two identical articles.... One that links to source, supplemental and superior information on other websites.... and One that links to nothing... the article with the helpful, relevant links is a better information source for the visitor and could be ranked higher by search engines.
So, when I write an article I often link to supplemental, source and superior information on other high quality websites.
I have zero mental problems linking to websites that are superior to mine in some way.
The only thing I noticed is they're linking to their clients website, which are all high authority websites.
When I read this I don't quite understand why these links are being given? If they are linking because they are relevant and helpful information for the visitor on the page then that is good.
However, if the are linking to them just to link to them then why bother? I think the linking page and the linked-to page must be highly related to one another and the page receiving the link should have supplemental or superior information.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ranking Keyword
Hi! I am Amelia My site rank 5 keyword in united states show that Ahref's and I check in Moz but that shows 1 rank key word and Ahref's shows the 59 backlinks and Moz shows 5 to 6 backlink why that shows low keyword and backlinks that's my site problem or Moz issues. Check My website and tell me issues.
Moz Pro | | Oiebyut0 -
Why did my DA and Links go down?
How could I begin to research this to find out why we have less total links and a lower domain authority. Our DA has gone down two points and our total links dropped by a few thousand. I'd like to find out why that happened but I'm just not sure where to start. Thanks!
Moz Pro | | Sika220 -
SEOmoz not showing Google rankings accurately in Ranking Reports. How do we fix this?
We have a running campaign for a client who has rankings show for Yahoo and Bing within the SEOmoz Ranking Reports, however, Google shows no data or rankings. When we manually check from different IP's and computers and browsers, we see our client ranking very well in Google and for keywords which we have inside their campaign for SEOmoz. Can anyone provide insight into this? Have you experienced this also? Our reports would look terrible going to the client if sent from SEOmoz directly as Google shows 0 (Not in Top 50) for all keywords, so we have to get rankings from other sources or manually to show our client. Thank you in advance for your help and tips everyone!
Moz Pro | | WhiteboardCreations0 -
Google Local results ranking
Are Google Local position results included in Moz ranking reports? If not, how can these be tracked and monitored? Is a Google Local result likely to achieve a similar CTR as previous organic results? Some of our previous good organic search rankings seem to have been replaced by Google Local results for our restaurant and hotel clients. Is this likely to achieve the same traffic and if not, is there a way to get back to organic results? Thanks!
Moz Pro | | ignitehospitality0 -
Incomplete historical ranking reports
Hei there, I tried to update my datas using your historical ranking reports, but last week the reports were incomplete not having crawled all keywords... Did I do somethign wrong or is that a mistake on oyur side? thanks for hleping me Sarah
Moz Pro | | SEOKrauteratwork0 -
Moztool and on page ranking matching
How does the Moztool compare and filter the search phrases you enter in your campaign? Or more correctly, will it filter out stop words or is it an exact match? For example I enter a phrase to track that say: "book ski trip austria" Identified in Google I see that most users search for just that "book ski trip austria" But in content, I cant write that as that is uncorrect english and I want to maby write something like: "When you book a ski trip to austria you get..." How will this affect my on page SEO report, will it still match and mark a "V" in done or show a an error? Even more interesting is, what happen if you do phrases in different order like "An austrian skip trip will make you feel..."
Moz Pro | | Macaper0 -
Quantity of Internal Followed Links
We compared our and competitor pages. And we have got next statistics: Internal Followed Links: 184 4,496 We are thinking about changing our shopping cart links format from /product_info.php?products_id=3547 to /product_name.html This should increase "number of our pages" and "number of links" from them.
Moz Pro | | ctam
But in case a description of products from the same category often is very similar. We worry about duplicating page content. Could you give any advice in that situation? Do Internal Links play a big role in page rank? Thanks. PS: at attached image you can find full page metrics from open site explorer. Our metrics are at left, competitors - right. BtTap.jpg0 -
Why would PA be 1 (0 links from 0 root domains) if it's linked to internally?
Question just about said it all: I've seen a number of pages on sites that have a PA of 1 (with the metrics being 0 links from 0 root domains) when I can see on the site that it is linked to internally - from the main nav (which is CSS, not Javascript) and also from the footer, if not other places. Why would this be? Update: upon looking further at the site, it appears that there's some kind of redirect going on, where the page linked to from the nav actually redirects to the real page. Would that eliminate PA, even if it's a 301? And additionally, is whatever is causing this lack of PA a reflection of how Google would relate to the page? Thanks, Aviva
Moz Pro | | debi_zyx0