Changing Title Tags once Indexed and positioned?
-
Hello,
Would it be wise to change title tags on a page that is optimized and ranked already in google? These are sports pages, and the teams we are targeting are now in the playoffs so we wanted to insert that into our Title?
Thanks!!
-
I think if the query of people in this period are about playoff, is better the you modify the title and a little content too of the page. it can be onìy better for the index
Maurizio
-
If you want to rank for the new term then do it. This is what it is for.
If you have a title of ABC and you change it to ABC XYZ
You may not rank quite as well for ABC anymore but you will rank for XYZ and ABC XYZ.
It is shown that the first word of your tile carries more weight then the second and so on, it is also shown that a title has so much power that is split between the terms. In other words if you are a only child you will inherit all your parents wealth, but if you have many brothers and sisters you will only get a fraction of that wealth. so the shorter yopur title the more credit each word will get.
-
Yes you can change Titles even though they are ranking but it will depend on many things If you will lose your rankings after that or not.
1. If your site is ranking well it might be because of your site's overall authority & in that case your site might not lose rankings. I would suggest make minor change don't change the whole thing.
2. If your site is ranking just because of titles & a bit of links then changing titles may lose rankings for those keywords which are utilised in current titles.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Issue to index AMP pages
Hello In googe search console i have about 500 pages indexed for my websites https://horaire-priere.be/ and https://horarios-oracion.es/ but only 20 pages are indexed as AMP. Butmy site is amp only. I can't understand why google indexed the page but not in amp mode? Thank you in advanced
On-Page Optimization | | Zakirou0 -
What should I title my homepage tab?
Our homepage tab just reads "home." Am I missing out on something with that? Should I re-write the tab to our brand name or a general descriptor? Best, Ruben
On-Page Optimization | | KempRugeLawGroup0 -
Indexation problem
Hello, I have an online store specialized in offers and discounts (http://www.offertazo.com/) with an indexation problem. The products are not updated correctly. I think the problem is that when I publish a new offer, it doesn´t appear on the top of my page´s SERP. I would appreciate any suggestions. Best regwards.
On-Page Optimization | | ofuente0 -
Different Title Tag and Page Headline
My editorial team won't budge with their headlines which are excruciatingly vague ... But I have managed to convince them to let me optimize the title tags and the URLs. Is this sub-optimal or are there some benefits to having a title tag that varies from the page headline or what our dev team calls the "reader friendly" title? For example... Their headline: Increase Your Retirement by 20% with This Safe, Simple Strategy My title tag: Compound Returns: How to Increase Your Retirement 20% Thanks for the help, E
On-Page Optimization | | essdee0 -
Global Meta Data and Titles
I am working on an e-commerce website with Volusion. I have 1 main keyword that I am really trying to focus on for my home page. Last week I was in position #7 for this keyword, and I have never been off the first page of Google for it. Using Volusion you can Globally set a Title and meta description for any pages that do not already have a title or description. I noticed my Global title had the same keyword as I was using for my home page and thought that, that might be taking away some importance from my keyword, so I changed the Global Title to a different keyword. When I looked at my SEO moz rankings today, which crawled last night it said My keyword was #24 on Google. I checked and as of now I am in position #11. Like I said before, I have never not been on the first page for this keyword. Does anyone think that changing the Global title may have been the cause for this??
On-Page Optimization | | DTOSI0 -
Finding unique title tags for each media coverage page
We have multiple pages for our media coverage, and each page has the same title tag. I know it's important to have unique title tags, but if each page is just a listing of your media coverage (page 1 of 9, page 2 of 9, etc) then how do you create unique title tags for each media coverage page?
On-Page Optimization | | msakakibara0 -
Meta Description Tags and Rankings
Hi there, I have a lot of pages set up on my site but most have no content. If I add the correct meta description tags to those pages, will that help rank for the root domain? I am slowly getting the content added for each page but wanted to see if I could boost rankings in the meantime. http://www.petmedicalcenter.com Example: most of pages under "Services" are blank. Thanks for the help!
On-Page Optimization | | PMC-3120870 -
Best title tag structure?
Hi, In the below example, which one do you think would work best if any. The website is called greatshoes.co.uk (fictitious) The category is 'work shoes' and a page under this cat is lets say 'Size 9 work shoes' I tend to build my title tags like this: size 9 work shoes, cheap size 9 work shoes | greatshoes.co.uk BUT I have read on here it should be more like this: size 9 work shoes < work shoes | greatshoes.co.uk Does anyone think it would make a difference when targeting for the term 'size 9 work shoes' which title tag I use. Cheers
On-Page Optimization | | activitysuper0