Google Analytics underreporting
-
I have a site selling items, I use paypal buttons and get a report using ipn back from paypal telling me when I have sold a item. I also have a Google analytics event setup on the button, and one on the confirmation page.
For example in the last few days I have sold over 10 items from the website, but have only 2 events from the button and none from the confirmation page. The confirmation page depends on the user getting redirected back from PayPal so I can see that being upper reported, but there is no way you can buy without clicking the button.
I have the chrome addon from google to debug your analytics code and it fires every time.
The figures seem to report only about 20% of events over a long period of time. If it was not working at all, I could assume I have not set things up correctly but this is not the case, I get a regular flow of events but at about 205 of sales.
I am very disappointed with GA, seems a waste of time.anyone else had the same expirence?
-
I will do that, but looking at GA, when every there is a event to one account there is a event top the other, so it is definatly sending both or none. Also this works fine on anouther site.
but i will try and see if it makes a difference
Thanks
-
Ahahahah! Sorry, I just purchased from your site last month.
Alan,
It looks like you're using two trackers. There's nothing wrong with that, but you need to differentiate the trackers:
_setAccount, 'UA-XXXXXX-1'
_trackPageview
b._setAccount, 'UA-XXXXX-2'
b._trackPageview
_trackEvent
b._trackEvent
Otherwise, the differentiation is necessary otherwise Google won't know which account to send the _trackEvent to.
It's referenced (very poorly) here, https://developers.google.com/analytics/devguides/collection/gajs/#MultipleCommands
-
here is the page with event
http://mymberry.com.au/miracle/products
this is the script, not the script fires to 2 different accounts. this works fine on other pages.
-
Like I said, many things can go wrong here. Just because the GA debugger shows the snippet was sent, doesn't mean it's getting to Google properly.
Would you mind sharing the link and I can take a look for you?
-
but why only sometimes?
When i test it myself, it works fine
-
While GA isn't perfect, it should certainly not be missing out on 80% of anything. There must be something in the tracking implementation that isn't quite right. As you said, the hand off from PayPal back to your site could certainly be causing an issue with reporting hits on your thank you page. This can be difficult to overcome. Your event SHOULD be working, but clearly is not if you're underreporting by 80%.
Without seeing your implementation in action, it's nearly impossible to predict what's wrong here, but something certainly is.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
More 'New users' than 'Users' in Google Analytics
Hey Mozzers, I'm seeing more 'New users' than 'Users' in Google Analytics (see screenshot). This is over a 3 year time period. Any idea why new users would be greater than users? Thanks! 6lYmU0j
Reporting & Analytics | | RWesley0 -
Why am i seeing google.inc in analytics as direct traffic? Bug?
Recently i have seen two clients sites see a spike in direct traffic coming from google.inc. Is this a bot/bug which i should filter out. Just a bit confused why google.inc has visited our clients site 676 times! Any insight would be great.
Reporting & Analytics | | BlueWren1 -
Is there a way to apply the same google analytics filter to multiple properties?
I manage WordPress multiple sites for my clients. Some of these clients are SEO customers. One issue I have with the analytics reports is the occurrence of spam and ghost spam. I know how to create filters to block however there are always more and more. Is there away to export the filter and import it to all the other properties i manage? Or do they just have to be done manually every time i need to block spam?
Reporting & Analytics | | donsilvernail1 -
Can you track two Google Analytics Accounts on one site?
If you have a site that had an old analytics account and then implemented a new one is it possible to run tracking code that records to both accounts without causing your site or data issues? We are doing this so we don't loose data at any point - ideally it wouldn't have been split between the two but making one redundant isn't an option. Ideally we would have merged the data from both accounts and had one - however the research we have done points to this not being a possibility - unless one of you guys knows different? It would be great if anyone has experience on any this.. Thanks
Reporting & Analytics | | ChrisAllbones0 -
Dip in traffic from Pune for our sites in Google Analytics
Hi, We have noticed dip in traffic from Pune after 6th May'14 in our Google Analytics account for few of our sites. Did anyone noticed the same for your site. Kindly let me know if you have any idea. Thank and Regards
Reporting & Analytics | | vivekrathore0 -
What's the final word on Image Search tracking in Google Analytics?
Sorry if this has been answered but I can't seem to get a straight answer to my questions by searching around. How is traffic referred by Google Images counted in Google Analytics? I know it used to be referral traffic from google.com/imgres. A lot of things I have read say that it should all be under google/organic now, but my site still gets referral traffic from google.com/imgres, so that can't be. However I also get traffic as google/organic that I am pretty sure is from image search, because we don't rank for the keyword normally, but we do for image search. What's the deal? How is traffic from an embedded image in a regular result page counted? How can I segment my image search traffic better? It would be great to see image search traffic as it's own medium. I found a script here -- http://jrom.net/google-images-in-google-analytics -- that looks promising, has anyone used it or can recommend another way? I haven't used the GA API very much so I want to make sure the script is kosher and won't screw up my numbers.
Reporting & Analytics | | tact0 -
Google Analytics & AdWords Conversion Tracking
I have Google Analytics implemented on my site and have goals/funnels set up to track the conversion process. I have just started an AdWords campaign but can't see/track conversions from it. Do I need to implement both Google Analytics AND AdWords scripits on the page?
Reporting & Analytics | | mj7750