Ex-Googler: “To Please Google With Your SEO, Forget About SEO”
-
Lets discuss,
Ex-Googler (Search Quality/Webspam team) talking about SEO.
http://searchengineland.com/ex-googler-to-please-google-with-your-seo-forget-about-seo-136800
The bit that got me thinking was 'title tag over optimisation' so what we looking at, shorter title tags with a max of 2 keywords?
And the PR quote, does relevance come above PR/DA/PA?
Thoughts?
-
I'm a bit leery of this. Where's the concrete proof that he ever worked for Google? I realize nothing he said was overly shocking, but still . . .
-
I think it's great. Like Deb said, they're trying to avoid people looking at SEO as a game in which you try to beat the system in order to get your site ranked. In my opinion, what Google wants is to produce relevant results that are natural and unforced. I feel that link building should now be termed "increasing brand awareness" and that previously important SEO buzzwords such as "keyword density" and "keyword proximity" should be shunned. SEO should be part of a marketing plan, not some sort of web "formula". Those that have interesting things to say and cool things to sell, and particularly those that do it in new and exciting ways, should be featured in the SERPs regardless of whether they are writing copy to please the search engines or not. Sometimes your best sales copy simply isn't something that an SEO "expert" would consider the best copy from an SEO perspective. I think the further into the future we go, the more alignment we will see between copy written for the visitors and copy written with search engines in mind. Heck this is already something that's taking effect now. For example: I write guest posts to showcase myself as a web authority, somebody who could be considered an expert in my fields of work. I get a tonne of people contacting me, following me and sharing my stuff after reading my guest posts because they see me as an authority. I get backlinks because of it. But I don't write guest posts because I want to build links specifically. I write guest posts to build my BRAND. That, I feel, is where SEO is headed.
-
Yes, Google is hell bent on making the whole concept of SEO irrelevant. But I think this is the golden opportunity for those who wish to do real marketing. Common guys, we are better than directory submission, article syndication and other sneaky things. I think Google is doing a great favor by decimating these spammy techniques and people who are into the field of marketing will eventually going to love this.
_And Yes Google does not want to kill SEO, it wants to kill those who are making a mockery of the whole concept of internet marketing. _
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can affiliate links benefit or hurt my seo?
I have just signed up with a company to do affiliate marketing for my site. I am now in the process of reaching out to publishers and seeing who will publish my link on their site. Is there any benefit in terms of seo for having these links, and can there be any potential downside to these links as well?
Link Building | | whiteonlySEO0 -
Total Links vs Google Webmaster Site Links
I am interested why the numbers between SEOmoz and Google are so different. In SEOmoz we only show 17,000ish links from 190ish domains. In Google, we show 200,000+ links from 370 domains. Why is there such a dramatic difference?
Link Building | | webspecdesign0 -
Local SEO Help
Getting confused about what is helpful. I have a few questions. Is it beneficial to link to other sites like wikipedia from our main url or our wp hosted blog? Does that help our SERP? We have just built a new sitemap for our site, which is good, we didn't have one before. Should I still do internal linking? 3)If I can get a person with another blog to link to us, would it better to get it in a post or on their main page with a button or text listing? Thanks everyone:) I am just trying to figure out how to spend my time wisely here.
Link Building | | greenhornet770 -
My site has more than 1,341,796 total links but only 500 external links after months of SEO. Please help me ,not sure what went wrong.
My site has more than 1,341,796 total links but only 500 external links after months of SEO. Please help me ,not sure what went wrong.
Link Building | | rsethia1230 -
Blogs For SEO
My Competitor has a ton of different wordpress, blogger blogs. On the side bar they have link leading back to their site, how can they do this without any issues from google? Are they hiding their Ip's? Thanks!
Link Building | | TP_Marketing0 -
What do you do if you have been hit by recent Google updates but cannot remove the links?
We have a potential new client who did their own SEO about 6-7 years ago.They ranked really well for years then obviously recently got hit. Some of the links they have are shocking, directories, articles sites etc. They did not use links farms but the links do not look great at all. The problem is they do not have log ins to remove these links manually themselves. Asking for a reconsideration with Google will not get us anywhere due to more recent link building issues we are trying to resolve. They have sent removal requests at least 10 times to these sites but no response. Has anyone overcome these types of issues previously and can give any tips? This would be a good client for us so keen to see what I can do to get them on-board.
Link Building | | tempowebdesign0 -
SEO value to Reddit backlinks?
Can someone point me to an authoritative article on the value of Reddit links? I'm trying to determine if it's something we want to put effort into doing on a regular basis. Are reddit links followed? It seems like some are and some are not.
Link Building | | BostonWright0 -
Does google extract out keywords from links that use the url as the anchortext?
If someone formats a link like so: http://www.somedomain.com/keyword1-keyword2/keyword3.php Would you still get a similar anchor text benefit to this link as if it was formated like so: somedomain keyword1 keyword2 keyword3 what i mean is, does google extract out keywords from links that use the url as the anchortext?
Link Building | | adriandg0