Multi Company websites
-
Hello SEO community !
Hope you'll have some good advice for this project.
I'm working for a group of companies just starting its SEO experience.
Nowadays they have 10 different websites with different names and pretty much the same objectives.
So basicly,
> Would it be better to gather all website under one adress with subdomains ?
They want to display almost the same info, blogs and products.. It make dupplicate content a real pain and Social Media strategy a nightmare.
More info:
-
10 websites for 8 subsidiaries, 1 holding, 1 online shop
-
Each subisdiary has english + its proper language
-
They want regular posts and info updates (blogs, newsletters)
-
They don't have all the same name
-
They all do the same activity
-
Online shop is full a product keywords
Ideas:
-
Working on the holding website as mother ship - for branding (social media), actu (blogs), CM (videos, and more)-
-
Displaying the online shop products in all websites (xml)
-
Diplaying blog updates (no full message) via xml on all websites
-
Linking all websites to the blog, shop and holding
Tks a lot !
-
-
You mean to display just one subsidiary website regarding the default language ?
By the way does someone know any good post on the sub domain links with the main domain ?
-
Hello
Tks for your return.
But it looks difficult to get "fresh" content for 11 websites and good SM strategy for 11 brands name.
" subdomain and have the appropriate rel="alternate" hereflang= set up?" is also a good alternative, but not always possible (see below)
3°) The biggest issue is that 1 or 2 websites have very different names.
I really think about doing the following:
> Holding website can be an open gate with little info and redirections regarding your country.
> Shop will make more money, so needs more attention (main website)
** > Blog in sub domain of the shop**
-> But how be sure the blog posts will benefit to all websites (sounds impossible)
-> Maybe with some regular articles speaking and linking into other company websites (a specific product or news) ?
-> Sub domain will have less impact on SEO that the full shop domain
> All subsidiary websites with the same template but different languages (not just translation but re writing in the local idiom)
-> But issue is that some website deserve up to 15 countries with different languages
-> So English version has to be in every website which looks like super time consuming to rewrite pretty much the same with different words
-
One of our in-house marketers was in a similar situation about a year ago. Here's what we can say.1) Find out as much information about the company as you can and take a look at their analytics. Does one website drive traffic more than the others? Is one more important to the client? Find out what drives the revenue of the company and start there. It might be more important to invest money and time from in the top website and trickle down...
2) Subdomains would probably be the best, but that's not always an option according to the client, we understand.
3) Are all of these websites different brands or just different websites? For example Burgers.com and Hamburgers.com. If they're the same site, you definitely need to change them at least cosmetically. Make sure that they have different call to actions, etc. Think of it as an A+B test and go from there. Be creative. Make one website green and one blue, and always keep in mind duplicant content. -
Why don't you go with a subdomain and have the appropriate rel="alternate" hereflang= set up?
<colgroup><col width="340"></colgroup>
-
Thanks for your help !
Actually my initial idea was to work more on the shop website as mother ship.
The holding could be another idea but SEO is less important and shop has more releavant keywords.
My concern is that some parts are really similar: activities, selling, newsletters, news.
Even with different content it's hard to work on each individual website with no close content.
On the following link http://awesomescreenshot.com/062k3no53 is my initial idea:
1 important website
Menu link to a common blog (sub domain of the shop ?)
Menu link to a common shop (sub domain of the holding ?)
The biggest deals are:
To get a smart global project
Get similar website with no dupplicate content
Get the best way to promote news, social medias for the group (1 , 111)
It's could case because I'm sure that many of us are facing the same problems.
-
As you already know, duplicated content is a real problem and you want to stay away even from content that is too similar as this can also get you a penalty.
As for how it is best to develop, you have 3 options:
- 10 x individual websites
- 1 x primary, 1 shop and 8 x Subdomains
- 1 x primary, 1 shop and 8 x Country specific folders
Where possible, I always try and opt for the first option, just simply because it really does allow you to give a larger degree of separation to country-specific websites.
But the problem, no matter which way you turn, is the same / similar content. This will get hammered by Google if it is too similar - the same goes for pages with 'thin' content that serves no real purpose.
There are so many questions with different outcomes here such as do the holding sites require the same level of SEO?
Andy
-
Hello !
Tks u for your reply. I've just updated the post
-
It might be worth fleshing out your question a little bit. Here are a couple of questions that might help get a good answer for the community.
- are the 10 websites for 10 different languages?
- if you say display almost the same info,blogs, products.. do you mean, same content but different languages?
A bit more information from you might facilitate answers.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I create a new site or keep company on parent company's subdomain?
I am working with a realty company that is hosted on a subdomain of the larger, parent realty company: [local realty company].[parent realty company].com How important is it to ride on the DA of the larger company (only about a 40)? I'm trying to weigh the value of creating an entirely separate domain for simplicity of the end user and Google bots: [local company].realtor They don't have any substantial links to their subdomain, so it wouldn't a huge loss. I have a couple options... Create an entirely new site on their current subdomain, leveraging the DA of the larger parent company. Create an entirely new site on a new URL, starting from scratch (which doesn't hurt you as much as it seems it once did). Create two sites, a micro site that targets a sector of their audience that they really want to reach, plus option (1) or (2). Love this community!
Technical SEO | | Gabe_BlueGuru0 -
Target load time on ecommerce websites in 2017
I have a client that is redeveloping their website in Magento and is interested to know what their target page load time should be. I've read some stuff on this that's over a year old and curious if anyone has a census on what the averages are or what we should aim for. I know the simple answer is "as fast as it can be", but wondering if anyone has additional insight. Thanks!
Technical SEO | | aedesignco0 -
Mobile website indexing
Hi we have a mobile version of our website at mobile.gardening-services-edinburgh.com its been live for 5, maybe 6 months, it has its own mobile-sitemap.xml have tried submitting this sitemap to google and for some reason it does not index these pages any ideas, most welcome
Technical SEO | | McSEO0 -
Duplicate Pages on GWT when redesigning website
Hi, we recently redesigned our online shop. We have done the 301 redirects for all product pages to the new URL (and went live about 1.5 week ago), but GWT indicated that the old product URL and the new product URL are 2 different pages with the same meta title tags (duplication) - when in fact, the old URL is 301 redirecting to the new URL when visited. I found this article on google forum: https://productforums.google.com/forum/#!topic/webmasters/CvCjeNOxOUw
Technical SEO | | Essentia
It says we either just wait for Google to re-crawl, of use the fetch URL function for the OLD URLs. Question is, after i fetch the OLD URL to tell Google that it's being redirected, should i click the button 'submit to index' or not? (See screengrab - please note that it was the OLD URL that was being fetched, not the NEW URL). I mean, if i click this button, is it telling Google that: a. 'This old URL has been redirected, therefore please index the new URL'? or
b. 'Please keep this old URL in your index'? What's your view on this? Thanks1 -
Website Redirects
Background information: We have a website (devicelock.com) which is currently our corporate website. The company use to operate under (ntutility.com) which is now being redirected to devicelock.com via a DNS Forward - 302 Redirect. The IT admin (a founder of the company) is reluctant to change it to a 301. The current flow is ntutility.com redirects to protect-me.com then redirects again to devicelock.com. When i search up Devicelock on google, it shows up as ntutlity.com. There is no devicelock.com homepage on google search. Question: Are there any negative implications about this? Is this hurting our SEO in any way? When i do link building, will this have any negative affects? Will my links for devicelock be attributed to devicelock.com?
Technical SEO | | Devicelock0 -
Generating a Sitemap for websites linked to a wordpress blog
Greetings, I'm looking for a way to generate a sitemap that will include static pages on my home directory, as well as my wordpress blog. The site that I'm trying to build this for is in a temporary folder, and can be accessed at http://www.lifewaves.com/Website 3.0 I plan on moving the contents of this folder to the root directory for lifewaves.com whenever we are go for launch. What I'm wondering is, is there a way to build a sitemap or sitemap index that will point to the static pages of my site, as well as the wordpress blog while taking advantage of the built in wordpress hierarchy? If so, what's an easy way to do this. I have generated a sitemap using Yoast, but I can't seem to find any xml files within the wordpress folder. Within the plugin is a button that I can click to access the sitemap index, but it just brings me to the homepage of my blog. Can I build a sitemap index that points to a sitemap for the static pages as well as the sitemap generated by yoast? Thank you in advance for your help!! P.S. I'm kind of a noob.
Technical SEO | | WaveMaker0 -
Things to consider with regards to SEO when redesigning a website
I will be redesigning a website in wordpress. currently the website is html/css based My concern is i dont want to lose any of the Search engine rankings. what should i put in place to avoid that situation
Technical SEO | | mancmusicman0 -
Internal website search
Hi, I'd like to index dynamically generated - internal website search pages - to Google. A mod rewrite to make the URL strings friendlier might be one way, but as these pages are created on the fly and effectively don't exist till the search keywords are inputted, is it even possible to index them? thanks
Technical SEO | | richcowley0