Bing Optimisation
-
Hi there,
Please can someone point me to some current and reasonably accurate articles or guidance on optimising for Bing, as my optimisation work on one client is reaping rewards in Google, but being partially ignored by Bing and I really want to be able to better understand their ranking factors.
Many thanks,
Martin
-
Thanks - I will double-check those. The mark-up should be fine, but will go through everything again just to be sure and make sure a sitemap is added through Bing Webmaster tools. Thanks.
-
I'll also offer this - have you set up a Bing Webmaster account for the site? Two things why this is important. First, Bing can show you problems their system encounters, and second, I've had countless sites get more pages ranked in Google than Bing simply because a sitemap.xml file was not submitted through the Bing Webmaster system. Bing has a more difficult time discovering content and pages than Google does.
Next, I'd look at site validation - is there any glaring problem with the site's markup? Bing puts more emphasis on markup than Google does. I've seen client sites get a bump by fixing markup.
-
Most of those things are normal parts of SEO work though? Maybe just strengthening the internal link anchor text may be a start for this particular client. So thanks
-
Bing tends to reward on page optimization more than Google. I would make sure you have keywords in the title, url, alt tags, h1 tag, strong tags and internal anchor text. Whenever I optimize a website's content I notice bigger gains in Bing than in Google. I think Google is based more on relevance and links than Bing.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why some sites doesn't get ranked in Google but in Bing and Yahoo
Few of my sites e.g. Business-Training-Schools.com and Ultrasoundtechnicians.com doesnt get much visits from Google but these sites get top ranked in Bing and Yahoo. I have tried searching for answer to these question but i did not find anything convincing.
Algorithm Updates | | HQP2 -
How do I rank higher in Bing/Yahoo?
We are doing really well across the board on Google, but having issues in ranking with Bing and Yahoo. What is different between the three search engines? I have read a few articles that Bing is happier with Flash, and they are more interested in Top Level Domain links, but what else is different? In Google we are sitting on page one for most terms, but are page 2-3 in Bing/Yahoo for the exact same terms. Any help would be appreciated!
Algorithm Updates | | FVdBeuken0 -
After optimising for SEO my ranking went down...
Hello, My website was ranking for over 100 keywords but was not really optimised properly. For example, the page title was much too long, it was segmented like this: "keyword - Category - domain " I followed recommandations in SEOMOZ and I removed the domain and category from the long page titles to only leave the keyword and updated the H1 to reflect also the keyword. We dropped in ranking since even though we did not change anything, only made things more SEO optimised. I don't understand how it made us drop in ranking?? David
Algorithm Updates | | DavidSpivac0 -
Poor rankings in Bing/Yahoo
Hello, A site I'm working on ranks well in Google, but does poorly in Bing/Yahoo. Is there anything I should look at? Thanks,
Algorithm Updates | | PLP0 -
Why bing is not indexing our website?
We are up almost a six month already, google indexed 46,900 pages. We have decent traffic and a lot of real external links to us. No single page has been indexed by bing or yahoo. I have submitted sitemap to bing's webmaster tool two weeks ago and still it is in Pending stage. here is our address: www.showme.com and here is site map: http://www.showme.com/sitemapxml.php What can be the reason of that? Thanks for your help. Karen Bdoyan
Algorithm Updates | | showme0 -
Has anyone notice their website page rankings in Bing and Yahoo slipping lately?
My websites for the most part rank higher in Yahoo and Bing than in Google. Now, ranking within those search engines (Yahoo/Bing) are settling in to where my websites rank in Google. Any thoughts? Anyone else experiencing this? Thank you for your time!
Algorithm Updates | | APICDA0 -
Is Bing an Important search engine for traffic
Hi I would like to know if Bing is an important search engine for traffic. I have submitted my site to bing http://www.chesterhypnotherapy.com which is currently off line as i have just transfered it to a new hosting company and i have found in the past that i get very little traffic from it. On average i would say i get around five a day where as with google i gets lots of traffic. I have submitted a site map to bing but that has not increased traffic. Can anyone let me know for bing is an important search engine if you are targeting customers from the UK and if it is, does anyone have any ideas of how to increase traffic through bing
Algorithm Updates | | ClaireH-1848860 -
Why would my keywords never ranking in Bing but have great position in both Google and Yahoo?
I have several keywords ranking top 5 for Google and Yahoo but nothing from Bing. Any ideas?
Algorithm Updates | | CIEEwebTeam0