Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • SEO Q&A
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • Case Studies
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      What is your Brand Authority?
      Moz

      What is your Brand Authority?

      Check yours now
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • SEO Q&A

        Insights & discussions from an SEO community of 500,000+.

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • Case Studies

        Explore how Moz drives ROI with a proven track record of success.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. On-Page Optimization
    4. KeyWord Density?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    KeyWord Density?

    On-Page Optimization
    5
    7
    9433
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • JML1179
      JML1179 last edited by

      What is an acceptable density for a keyword? It's wise to push it as close to spam without sacrificing user experience, correct?

      I read an article on SeoMoz (outdated I think) that mentioned 6%.

      If it's a keyword phrase, do you have to make sure you don't go over the density level of a particular word in the phrase. If it's a three word phrase, do you have to not use any one word more than X% or just monitor the exact keyword.

      1 Reply Last reply Reply Quote 1
      • Jungles
        Jungles last edited by

        In my understanding  - Google is a machine that wants us to think that it is acting as a human being 😉

        In general - there is some human influence on their 'algos' but it's important to understand -  it is still a machine! And most important is to clearly lied down - it is machine that constantly keeps upgraded and tweaked by humans.

        I see where and why Joseph coming from and I see why he still is not satisfied with the answer. You know why? Because question is wrong for this community 😉

        Everyone here wants to do good for you Joseph! And that is why you are not getting direct answer regarding correct keyword density percentage. The truth is - this number is keeping changing constantly and whatever  'density' will you apply to your article it is - DANGEROUS! There is no exact magical number but there is a safe side that works for present moment.

        And to answer you directly - do not cross 1.5 - 2.0 percentage at the moment. Think about this like that - If you will apply wrong keyword density to your article you will get fired from your job.

        So, how to apply correct keyword density you are asking! -  you see, you asking to guarantee you something that only Google can guarantee as there is no insight - what Google will implement next and how that will affect everyone here.

        One golden rule applies for this though - keep constantly updating and changing your content! As far it is the best of the best of all ranking advices what I can give you because as far as it goes now - Whenever new content is published Google clearly and immediately recognizes, responds and communicates with you via changes of you ranking positions via what!? - via keyword density,placement,decoration,website structure, credibility,visibility and all this blah,blah,blah stuff 😉 You see - keywords are still there!

        So, sorry, but there is no magical and precise pill for this! That is why question was a bit wrong.

        all the best,

        Jungles

        1 Reply Last reply Reply Quote 0
        • skehoe
          skehoe Subscriber last edited by

          Google is placing less and less importance on keyword density.

          As a general rule always have the keyword/phrase in the Title, summary and opening paragraph and enbedded in any images/videos attached. And include some variations of the key term throughout the content eg. using synonyms.

          I would recommend sticking at around 3% anything more than that definitely looks spammy

          A little bit 'old school' but a tool you can use is http://www.visiblepr.com

          You just enter in your top 3 keywords/phases and copy and paste the text into the box and it will tell you the density.

          As mentioned through Google will probably appreciate the synonyms throughout the content over high density keywords.

          1 Reply Last reply Reply Quote 0
          • Debdulal
            Debdulal @JML1179 last edited by

            Keyword density is passe. Just make  sure you have used the targeted keywords in the title and a couples of times in the body content. But no need to use them as it is. For say if you are writing on Web design NY, you do not need to use the phrase as it.

            1 Reply Last reply Reply Quote 1
            • nbeske
              nbeske @JML1179 last edited by

              I believe the tools are focused on a minimum number of instances of the phrase and not the %. Keyword density as an important ranking factor is a myth.

              Here are two great links that will help shine some light on the subject for you:

              http://www.seomoz.org/blog/10-myths-that-scare-seos-but-shouldnt-whiteboard-friday http://www.seomoz.org/beginners-guide-to-seo/myths-and-misconceptions-about-search-engines

              1 Reply Last reply Reply Quote 1
              • JML1179
                JML1179 @nbeske last edited by

                This is a common sense approach. There is an optimal %.

                I can write endless content that has high value. My site targets local real estate. I could write a hundred pages with a high value to customers. I need to know the %. I could write 300 words at 6% phrase. I could write 1,000 words at 3% etc... No matter how much content I add, it will be high quality.

                I appreciate the link to the tool; however, even the tool has to target a specific %. It has to have an objective concept in which it weighs by. I am certain it has a %.

                A blog on SEOMOZ once said 6%. A local SEO told me that is high level spam.

                nbeske Debdulal 2 Replies Last reply Reply Quote 0
                • nbeske
                  nbeske last edited by

                  You should always write content for users and not search engines. Trying to achieve a specific percentage of keyword density could do more harm than good if it messes up the natural flow of your content. Instead you should use the on-page optimization tool to make sure your following best practices. It will of course let you know if you should try and include a few more instances of your targeted keyword. Adding additional content sections to the page can sometimes help you find better places to work in your keywords, try adding testimonials, lists, pull out quotes or excerpts of the main content, etc. There's also data that suggests partial match and related terms can help influence your on page relevancy so be sure you're working in these types of terms as well.

                  JML1179 1 Reply Last reply Reply Quote 3
                  • 1 / 1
                  • First post
                    Last post

                  Got a burning SEO question?

                  Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                  Start my free trial


                  Browse Questions

                  Explore more categories

                  • Moz Tools

                    Chat with the community about the Moz tools.

                  • SEO Tactics

                    Discuss the SEO process with fellow marketers

                  • Community

                    Discuss industry events, jobs, and news!

                  • Digital Marketing

                    Chat about tactics outside of SEO

                  • Research & Trends

                    Dive into research and trends in the search industry.

                  • Support

                    Connect on product support and feature requests.

                  • See all categories

                  Related Questions

                  • LPantell

                    How to Incorporate Awkward Keyword Phrases

                    seo tactics keywords

                    Certain keywords are good choices for my website (high CTR, low difficulty, high volume), but they would be very awkward to use in my website content. For example, "therapist near me" is a popular search term, but it would be very strange for me to use those words in that order in my content (I am a therapist). Any thoughts about this are welcome.

                    On-Page Optimization | | LPantell
                    0
                  • GOMO-Gabriel

                    Shifting target keyword to a new page, how do we rank the internal page?

                    I have been targeting one keyword for home page that was ranking between the postilion 6-7 but was never ranking on 1st as there were 2 highly competitive keywords targeted on the same page, I changed the keyword to an internal service page to rank it on 1st, I have optimized the content as well but the home page is still ranking on 11th, how do I get the internal page rank on that keyword

                    On-Page Optimization | | GOMO-Gabriel
                    0
                  • Mike.Bean

                    Keyword Stuffing Question

                    Say your on a e-commerce category page "Shirts" every lower level category has "shirts" in it such as: T-shirt, long sleeve shirt, sweat shirt, v-neck shirt, and so on. Is this page going to be penalized in google for the keyword "shirts" just because it is in the title and on the page a thousand times because i'm targetting words like "long sleeve shirt? and if it is, will the "long sleeve shirt" keyword be negatively affected as well? Answer much appreciated,
                    Thanks in advance.

                    On-Page Optimization | | Mike.Bean
                    0
                  • FarrisFahad

                    How does Google Detect which keywords my website should show up for in the SE?

                    When I checked my Google Webmaster Tools I found that my website is showing up for keywords that I didn't optimize for ... for example I optimize my website for "funny pictures with captions", and the website is showing up for "funny images with captions". I know that this is good, but the keyword is dancing all around, sometimes I search for "funny pictures with captions" and I show up in the 7th page, and some time I don't show up. and the same goes for the other keyword. of course I am optimizing for more than two keywords but the results is not consistent. my question is how does Google decide which keywords you website should show up for? Is it the on-page keywords?, or is it the off-page anchor text keywords? Thank you in advance ...
                    FarrisFahad

                    On-Page Optimization | | FarrisFahad
                    0
                  • Bram76

                    The word "in" between 2 keywords influence on SEO

                    Does anybody know when you have the word "in" between two keywords has this a negative influence in Google? For example: "Holiday Home Germany" is the search term in Google
                    "Holiday Home in Germany"  as h1 on our website or do we have to use "Holiday Home Germany" on our website?

                    On-Page Optimization | | Bram76
                    0
                  • jampaper

                    How do I PERMANENTLY change an incorrect URL link with one of my keywords?

                    Hello, I received an “F” grade on my on-page report for one of my keywords. I noticed that the URL linked with that keyword was wrong. After changing it to the correct URL, I received an “A.” However, the change was not permanent. How do I permanently change the URL? I don’t see any “Save Changes” or “Apply Changes” button anywhere. Thank you!

                    On-Page Optimization | | jampaper
                    0
                  • sub9090

                    How many keywords max can I optimize each page for?

                    I don't want to over optimize by doing 1 keyword per 1 page, but then if I do more, seomoz on-page tool report doesn't give an A grade for each keyword I optimize. I usually optimize for max 3 keywords that are very closely related, meaning they use the same words.  Ex. dentist los angeles, los angeles dentist, dentist in los angeles Am I on the right track or what's your recommendation? Should I create different landing pages for each keyword?

                    On-Page Optimization | | sub9090
                    0
                  • dimanyc

                    How to avoid keyword stuffing on e-Commerce Category pages

                    Hi, I'm optimizing a large, consumer electronic e-commerce superstore. Based on client's choice of keywords, I'm using product category pages as my target urls. Because of the proprietary CMS structure, product names and titles, featured on my landing pages (product category pages) create a keyword overkill, affecting various ranking factors. For example, one of the target urls / landing pages, dedicated to a specific product category, mentions the keyword over 190 times because of so many product titles in the "body" section. Would inline "rel="canonical" help? If yes, what part of the website should it "canonize"? If rel="canonical" is not the answer, what strategies would you suggest? Thanks!

                    On-Page Optimization | | dimanyc
                    0

                  Get started with Moz Pro!

                  Unlock the power of advanced SEO tools and data-driven insights.

                  Start my free trial
                  Products
                  • Moz Pro
                  • Moz Local
                  • Moz API
                  • Moz Data
                  • STAT
                  • Product Updates
                  Moz Solutions
                  • SMB Solutions
                  • Agency Solutions
                  • Enterprise Solutions
                  Free SEO Tools
                  • Domain Authority Checker
                  • Link Explorer
                  • Keyword Explorer
                  • Competitive Research
                  • Brand Authority Checker
                  • MozBar Extension
                  • MozCast
                  Resources
                  • Blog
                  • SEO Learning Center
                  • Help Hub
                  • Beginner's Guide to SEO
                  • How-to Guides
                  • Moz Academy
                  • API Docs
                  About Moz
                  • About
                  • Team
                  • Careers
                  • Contact
                  Why Moz
                  • Case Studies
                  • Testimonials
                  Get Involved
                  • Become an Affiliate
                  • MozCon
                  • Webinars
                  • Practical Marketer Series
                  • MozPod
                  Connect with us

                  Contact the Help team

                  Join our newsletter
                  Moz logo
                  © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                  • Accessibility
                  • Terms of Use
                  • Privacy

                  Looks like your connection to Moz was lost, please wait while we try to reconnect.