Homepage Title Question? Multi-Keywords or All Encompassing Keyword
-
Okay so I am currently redesigning my company's webpage. I am making it responsive and giving it a more up to date look with newer features, etc. A facelift, basically.
While updating the site i'm also doing some on-page optimization here and there, and am curious about the page title for my homepage. My company offers video production, web development & design, and web marketing. While we do offer each service individually, we are really trying to sell the combination of all three services to our clients and show them how they can work together effectively.
Now my question is, in my homepage title, should i list each service offering keyword (which is what i do now) like this :
"Video Production - Web Design - Web Marketing • Company Name"
Or, should i try to find one keyword that kind of sums up what we do, like this:
"Magic All-Encompassing Keyword • Company Name"
I'm thinking that since three sort of unrelated keywords are in the page title, it may be viewed as over-optimizing and we won't see as good of results as just focusing on one keyword, which leads me to think that i should try to sum all of our services into one "all-encompassing" keyword such as "media production", which isn't the best choice, i'm just throwing it out there for the sake of this discussion.
Any thoughts or ideas would be greatly appreciated. Thanks.
-
Good luck!
-
Excellent, i was leaning towards the more broad single keyword.
I probably should have included that we do have individual landing pages for each service offering already, which i will be building even more targeted landing pages off of (medical video production off of video, responsive web design off of web design, etc.)
I appreciate the quick responses guys, always tons of help!
-
I'd very much go this way. Use a broader term for your homepage. Then on your separate service pages you can target more specific long tail keywords specific to the service and possibly the area you work in.
-
Personally myself I would have my homepage targeting something like 'Digital Agency' or whatever gets the search but also encompasses everything you do.
I would then create a page for each service so a page for - web design, seo, ppc etc.
So lets say your targeting london.
Homepage - Digital Agency London
web design page - Web Design London
seo page - Search Engine Optimisation (SEO) London
ppc page - Pay Per Click (PPC) London
But thats just how I would do it, some may have other ideas.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Homepage Gateway for Website Divisions (Residential / Commercial) Bad for SEO?
When a website offers multiple divisions for products and services would it be a good SEO practice to implement something as Culligan does by having their homepage be a sort of gateway to the different divisions of site (home, office, commercial, industrial)? 2DaYz
Web Design | | m-johnson0 -
Multiple Similar Product Variations - Page layout, Title and SEO best practice??
Im doing some research into SEO for our new web design. I sell designer eyewear prescription and sunglasses. Lets take a Ray Ban Wayfarer sunglass it comes in 30 colours and 3 sizes for each model. Up till now i was of the impression that for best practice SEO i would need to have each individual variation as its own page, this would also help with things like google shopping too. So for example heres 1 colour product in 3 sizes of 30 colour variations for this particular model. Ray Ban Wayfarer RB2140
Web Design | | Craigboi1987
Colour: Black 901
Sizes: 47, 50, 54 Currently my urls looks like this with a new page and the size changing on the end for each variation. Ray Ban Wayfarer RB2140 - Black 901 - 47 URL: www.mywebsite.com/ray-ban-wayfarer-rb2140.html?colour=Black+901&size=47 Ray Ban Wayfarer RB2140 - Black 901 - 50 URL: www.mywebsite.com/ray-ban-wayfarer-rb2140.html?colour=Black+901&size=50 Ray Ban Wayfarer RB2140 - Black 901 - 54 URL: www.mywebsite.com/ray-ban-wayfarer-rb2140.html?colour=Black+901&size=54 This is very time consuming and I'm not sure if its adding any benefit to my SEO in fact scared its actually a) slowing my site down (content heavy)
b) looking like duplicate content I am thinking about moving towards a page more like this were it would be just be a model with variations. (not effecting the title/getting a new page per variation) http://demoleotheme.com/vigoss/index.php/atomic-endurance-running-tee-crew-neck.html I am not sure of the pros and cons of doing it this way over the way I'm doing it currently all i know is my site is ranking horribly. Lastly I'm currently running a magento V1.9 store which is renowned for duplicate content slow site speeds etc so have been told moving to woo commerce would benefit me for both site performance and seo but I'm skeptical as currently with this structure of a each SKU being a new page il be up to 8000+ products and multiple product variations that it can handle my needs, anyone with any experience on woo commerce platform? (this might be a operate question apologise) This is absolutely frying my brain so any advice appreciated. Im prepared to put every dying second into just need some solid advice in which direction to go!0 -
Homepage Not Displaying Changes
I changed our homepage banner image, and the change shows up if I'm logged into site (it's a WP site). However, when I log out of WP and go to the site, the change doesn't display. I've cleared the cache's, tried different browsers and on different devices, but it only shows the updated version when I'm logged in. Why would that be? And, how can I "force" it to update? Thanks so much! Ruben Site: www.kempruge.com Attached is what it is supposed to display. XxLWPCA.jpg?1
Web Design | | KempRugeLawGroup1 -
How much copy do you need on the homepage?
The general rule used to be around 300 words of copy on the homepage, but so many new websites now have very little copy, if any, on the homepage. Has the best practice changed here? If you include keywords in the title and header tags, is that enough to support strong SEO on the homepage...or do you need a few hundred words of copy still? Would love to hear what others think.
Web Design | | KevinBloom1 -
Question #2: All of my INTERNAL links in OSE are being indexed from http://www.e.com/default.asp, and all my EXTERNAL links are linked to http://www.e.com/ am I getting a fraction of the link juice because of that?????
Hey guys, sorry for the really long question, but it appears that I am losing between 50 and 75 % of my link juice to my internal pages. In OSE all main category links (left sidebar) are being indexed from the URL that includes default.asp, even though NONE of my external links include that: http://www.opensiteexplorer.org/links?site=http%3A%2F%2Fwww.uncommonthread.com%2FSulky-Thread-s%2F78.htm If you check the PA for http://www.uncommonthread.com/: http://www.opensiteexplorer.org/links?site=http%3A%2F%2Fwww.uncommonthread.com%2F You see that it is practically double the PA of http://www.uncommonthread.com/default.asp: http://www.opensiteexplorer.org/links?site=http%3A%2F%2Fwww.uncommonthread.com%2FDefault.asp **Also, non of my internal menu links are being indexed. ** Look at the menu on this page: http://www.uncommonthread.com/Sulky-Thread-s/78.htm and then look at the OSE information here for the "invisible thread" item from the menu on the page above^^^: http://www.opensiteexplorer.org/links?site=http%3A%2F%2Fwww.uncommonthread.com%2FSulky-monofilament-s%2F54.htm Thanks SOOO much! Pre-thumbs and thanks to anyone that can lend me a seconds worth of advice! Thanks again for your time, Tyler A.
Web Design | | TylerAbernethy0 -
Adding another Question Topic
I am wondering if SEOMoz would consider adding a Question Topic called Webmasters. I see many questions that require answers from webmasters and I have some questions to ask that would require a webmaster to answer. Would it be better to find the answers on another platform? If the question is yes any recommendations on which forums are good for these types of questions?
Web Design | | polarking1 -
TOP 5 Questions I Should Ask a web designer or developer?
I want to redesign my website to work better with SEO and crawls. I need to make sure I hire a good designer/developer but I don't have a ton of money to spend. What are the top 5 questions I should ask a web designer/developer to ensure they are good designers and have successfully implemented SEO??...or at least a site that is crawled well and has some SEO built in.
Web Design | | CapitolShine0 -
Another Panda question
Hi all, Yes, it's another Panda question.... Would Panda effect an entire site or just specific pages. Many people have said that it penalizes entire sites, however, some of the questions that Google is said to have asked Panda testers seem to be page specific. What's the general consensus?? Thanks
Web Design | | A_Q0