PPC : Do I have to create differents Adwords account for my 2 companies?
-
Hello Mozers,
I have 2 small companies in 2 different fields (tourism and IT). Do I have to create 2 different accounts for my Adwords campaigns? Is it the good way of proceeding?
Thank you for yours answers guys,
Jonathan
-
Thank you so much for your help with this, I really appreciate it.
-
Yes it is easier to observe 2 distinct accounts, and connect them individually to each analytic profile.
-
If your using Google Analytics your have 2 profiles for each website.
If you put the websites campaign's under one Adwords account and connect it with Google Analytics (for data analysis) it will get messy, your have campaigns for both websites showing up in both website's analytics accounts.
-
Personally I wouldn’t. Keep things clean one account per website. I would however recommend MCC - http://www.google.co.uk/intl/en/adwords/myclientcenter/
Plus you could end up with two credit vouchers if you’re lucky http://www.google.co.uk/adwords/coupons/
-
Questions that I wonder:
- Won't My account be messy?
- Isn't it easier to observe the performances of 2 distinct accounts?
-
I don't think you need too.... I did notice for google merchants you need to have one account per url...
But for normal adwords I have had a lot of personal stuff in different fields all in the same account...
If there clients and you are using someone elses credit card... Might want them on different accounts
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
LinkedIn Agency Account
Hello, Is there such things as a LinkedIn agency account (similar to Google Ads Account Manager and Facebook Business / Ads Manager). I seem to be going around in circles with the LinkedIn help!
Paid Search Marketing | | P.Myers0 -
Are there any recent studies of organic CTR vs. PPC CTR?
Pretty much the title. I am putting together a "game plan" for my CEO, where I would like to touch on the difference in CTR between SERP organic results and SERP PPC results. I've found a few blog posts that talks about PPC being responsible for 15% of all clicks, where 1-5 organic results are responsible for 68ish % and the rest being on 6-10 and page 2/3. However, I do not see any sources in these articles, which begs the question, where are these numbers taken from? Any suggestions? My own gut feeling (and SERP behaviour) tells me that these numbers might actually be super accurate, but since my business plan will most likely end up in the hands of our board of directors, I would very much like to back up my action points for growth, with actual sources. Thanks in advance.
Paid Search Marketing | | Nikolaj-Landrock1 -
How To Assign Pricing Based On User Location (Traffic Coming From Adwords)
Hi Mozzers, this may be more of a web development/analytics question than SEO, but hopefully someone has the experience to help me out. My company is currently conducting an Adwords campaign targeting B2B clients for products and services across Canada. Ideally each customer is registered as a client in our system when they make purchases, but this limits our customer base to those willing to create an account with us and wastes our Adwords budget. Now we are moving towards a "walk-up" e-commerce platform which would allow non-members to make purchases without setting up an account first. However, pricing for our products and services differs based on province (different taxes, transportation costs, etc.) and the system currently requires a user to login in using their postal code (zip code) to help the platform generate products, services and pricing specific to their area. This has caused an enormous bounce rate and I am looking for a way to generate said product/service/pricing lists based on some form of automated system which identifies their location and reacts accordingly. In other words, I want our system to recognize where a user is searching from and provide them with the relevant information without them having to input any data (in this case, their postal code). I had thought that using a Google Geolocator API might do the trick, but I'm unsure as to whether it is useful for what I have in mind. Has anyone had this experience before and if so, what solutions did you come up with? Looking forward to any insights and suggestions! Rob
Paid Search Marketing | | RobCairns0 -
Does anyone know if there are any adwords guideline restrictions against naming a product with the term "Clinically Proven?"
If you do a search for something like "protein powder" there are the sponsored ads where you can shop. Does anyone know if there are any guidelines against naming a product with "Clinically Proven." For example, "Clinically Proven Protein Powder." Any guidance, insight, or links helping to answer this question would be appreciated.
Paid Search Marketing | | jbmac0 -
2 websites, similar content, adwords placement
Hi - I have 2 sites in a clients adwords account which are based on the same subject, with unique content on the same subject. We're using 2 unique ads, each using the same keywords, 1 bidding fractionally lower than the other, and are trying to do is get them appearing 1 & 2, but at the moment I I can't even get them to appear on the same page. Are we competing against ourselves or is Google seeing the content as too similar to show both?
Paid Search Marketing | | agua0 -
Adwords enhanced campaigns - Specify alternate destination URLs
Morning Mozzers, I am setting up a new campaign for a client, they would like to target mobile devices which evidently i can no longer do with enhanced campaigns; however i have increased the Mobile bid as much as possible and set the default CPC low to try and minimise appearance in desktop search. The client has a desktop and a mobile version of the destination page but the site will not direct users to the correct page based on their device as they are two separate domains. As such i want to know if i can specify an alternate destination URL for an ad in Adwords based on if the click comes from a mobile or desktop device? The other option is to set all my Ads within the Adgroup to have mobile as the device preference and just use the mobile landing page, but not sure if there is a neater solution here? Thanks, Tom.
Paid Search Marketing | | Sarbs0 -
Two google analytics accounts on one site.
I've got a client who is using a third party for cpc ads, to track these we need to give the third party admin access to google analytics. Being that we are seeing massive discrepancies in reported cpc ads and refunds etc.. have been offered, I can't trust that as an admin they won't delete the profile with all data proving reason for refund. Can we create a second google analytics account (not profile) to protect the data? We want to give access to sensis to the new account so we can start seeing the cpc separation in traffic source from now while ensuring the existing account can't disappear.
Paid Search Marketing | | salemtas0 -
Adwords Dynamic Keyword Insertion for Location keywords
Hi Guys, I'm managing a campaign targeting multiple cities across the country. The campaign is using DKI to display locations in ad titles. Is the following example the best way to handle it (example data only): Ad headline: {KeyWord: Local Chocolate Delivery} Keywords: chocolate delivery chocolate delivery Dallas chocolate delivery Austin Etc etc?
Paid Search Marketing | | David_ODonnell1