RE: Google Analytics keywords metric and appropriate keywords
-
Greetings,
When running Google Analytics' keyword report, I see that the over 85% of the top 100 keywords used to find us include a word in our name (Eagle's Nest Foundation and Camp -- with "eagle" or "eagle's nest" being the most frequent) or the name of one of our programs. Does this mean that most folks searching for summer camps in North Carolina already know about us and that we therefore need to optimize for broader keywords, to cast a wider net for folks who don't already know about us?
Thanks,
Dave
-
Saibose, thank you for your input. I'm chagrined to say, though, that I don't know what an SEM campaign is, but I get your gist that it would really tell me if my interpretation is correct. So I have some research to do. We do have some very generic keywords working for us (summer camp north carolina, southeast, etc.) It is just that the actualy words folks are using to find us do include our name or some portion of it, or one of our program names -- it's not that we optimized for those words but of course we did use them.
Again, thanks for your help and for pointing me at SEM campaigns. I will try to research and figure out if we can afford to do that process (although you might be asking, Can you afford not to do that.... -- but we are a small nonprofit and I only work 16 hours a week. Anyway, I appreciate your insights.
Thanks,
dave
-
Thanks for your thoughts Martin. We are a regionally known summer camp but want to expand the universe of folks who know about us. I knew about the #10 ranking on google, but that has fallen -- we once were #6 at our highest. I will revisit the keyword tool to see if I can glean some new relevant kwyrds. I like your suggestion about investigating our landing pages relative to what keyword drew the person; I would hope they are relevant but there just might be something not sticky enough to keep them there, as our bounce rate is pretty high.
Thanks again, I appreciate your help!
Dave
-
Dave,
That isnt a good way to look at it. I would actually run a SEM campaign with the brand name and its variants to see impressions and then judge.
Also, I would start building up traffic for more generic keywords with the brand keywords. People generally dont search for brands, rather they search more for generic terms (North Carolina summer camps as an example).
-
It's hard to give specifics without seeing the data itself, but yes, your assumption is a fair one. Do you use traditional marketing methods like leafleting, newspaper/magasine adverts etc? Is your brand a fairly well known one locally, or nationally? If so, this would fit in with what you are seeing.
You're not, for example, ranking for summer camp carolina, and are only in the 10th slot for [summer camp north carolina](summer camp north carolina).
As I'm not sure of your SEO experience, I think it's fair to point you toward Google's keyword tool which can give you lots of ideas of what key phrases to target, as well as their rough search volume and competition.
summer camp nc is one such example that it threw up at a glance.
So yes, in an effort to increase traffic and leads, you almost certainly want to focus on the broader, less brand-orientated phrases (though this can be said for almost any SEO campaign).
It may also be worth making sure you are meeting the requirements and expectations of the demand you are already experiencing. If people are searching for "the name of [...] our programs", make sure you're making every effort to provide them with a relevent page.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to track in google analytic which filters selected in which category?
Hi All, Can anyone tell me how to track which filters selected in which category like in category I have 1) price ( then different - different price) 2) color ( then difference - difference colors) same for size, width, brand etc. Is it possible to track in detail via tag manager? Other than tag manager what are the best way to track filters? Please explain me technical guidance too. Thanks!
Reporting & Analytics | | adamjack0 -
Cross domain tracking Google Analytics
Hi there, Got a question on cross domain tracking: We have a couple of TLD's to serve localized content to our visitors, next to our main .com TLD where our app is running as well in a subdomain. Situation is this: Local sites:
Reporting & Analytics | | jorisbrabants
marketingsite.be
marketingsite.com.br
marketingsite.fr Main site: marketingsite.com
app.marketingsite.com Conversion gets triggered when somebody ends up in app.marketingsite.com/firstuse for example. People can sign up at the local site filling in their email but they end up in app.marketingsite.com/firstuse Reading this article on cross domain tracking I'm getting a bit confused on the setup of the tracking code itself. The sample code provided shows these two lines: ga('require', 'linker'); ga('linker:autoLink', ['maindomain.com','targetdomain.com']); Now the question 🙂 Is it correct when I think that maindomain should be replaced with our local TLD's on every one of those, and that targetdomain is where the conversion happens? In this case the .com site?0 -
Is there a way to apply the same google analytics filter to multiple properties?
I manage WordPress multiple sites for my clients. Some of these clients are SEO customers. One issue I have with the analytics reports is the occurrence of spam and ghost spam. I know how to create filters to block however there are always more and more. Is there away to export the filter and import it to all the other properties i manage? Or do they just have to be done manually every time i need to block spam?
Reporting & Analytics | | donsilvernail1 -
Google Analytics: Multi channel funnel
Hi 🙂 I have a little problem. In Multi-channel Funnel Overview I see 50 conversions from Paid Search (screenshot 1). But when I click on Assisted Conversion and then choose Paid Search, I see 31 Assisted Conversions and 32 Last Interaction Conversion. (screenshot 2) So my question is - why the number of converstions in overview (50) is different than number in Assisted Conversions (assisted or last interaction conversion, or both together)? Probably, the answer is so simply, but I can found out it! 🙂 thanks a lot. X6UihL7.png lCNsw4T.png
Reporting & Analytics | | visibilitysk0 -
How to Track Google Local Places in Google Analytics?
I have read many articles on how to track google local places through google analytics. Each article I have read show a different way of setting up google analytics and using tags in google local places. Wondering if anyone as up to date information on this and what would be the best practice to track data from google local lisitngs in google analytics Thanks Arthur
Reporting & Analytics | | VivaArturo0 -
Google Analytics - my continuing adventures
Hello I'd appreciate views of the various metrics I'm struggling with in GA: I've run 2 different reports that provide 2 different outputs. 1. In Standard Reporting you can report in Traffic Sources on Organic Search by Keyword, which returns the number of Visits. 2. In Custom Reporting you can define the Keyword dimension and the Organic Searches metric, which returns the number of Organic Searches. This returns 2 different numbers. For example, over the last month for a given term report 1 returns 77,306 visits whilst report 2 returns 52,589 organic searches. I have found some definitions: "Visits represent the number of individual sessions initiated by all the visitors to your site." "Organic Searches: number of organic searches that happened within a session. This metric is search engine agnostic." My understanding of these definitions is that report 2 should return a larger value than report 1 rather than what is happening (i.e. report 1 returns a greater value than report 2). Does anyone have a greater understanding of what these mean and relate to? Does anyone have any views on which metric is more useful? Thanks Neil
Reporting & Analytics | | mccormackmorrison0 -
Google Analytics - multiple counters
Hey there Mozzers! One of our customers wants to seperate one Google Analytics account into multiple accounts. The website is divided in three parts: Main: www.website.nl Sub1: www.website.nl/sub1 Sub2: http://www.website.nl/sub2 And they would like 4 different reports under one account. R1: Total count R2: Website.nl (without Sub 1 & Sub2) R3: Sub1 R4: Sub2 I know multiple counters will get in conflict with each other, so I have to implement some filters. E.g: We can configure a filter for R3 on "astmakids" in URL. My question is: is there a safe way to implement multiple Analytics filters on one website? And how will R3 see visitors that come from the root domain astmafonds.nl? Are they referrals? Thanks a lot in advance!! Partouter
Reporting & Analytics | | Partouter0 -
Individual or Separate Google Analytics Accounts for Each Country Location?
We have 3 websites. USA, Germany and UK. Currently our analytics account is set up with 1 account with each domain as a Profile. I am wondering if I would see more accurate results if I have them set up individually, under the same Google account, but different Analytic accounts. The reason I wonder is because I noticed when I was going through setting this up, it asked for each Country Time Zone for each domain. I was not sure if this was for me to see the times, or if this was to provide more accurate data. Maybe this is just a personal preference topic?
Reporting & Analytics | | hfranz0