How often is a Places search run - ie via the Google menu option

[Chammy]

Hi guys

Does anyone have a gut feel for how often the Places search option is used via the left hand side menu of Google?

I have a non-slip solutions (flooring/decking etc) client. Google does not provide a 'local search' type results page even when the location is added to the search term. So I am thinking I should prioritise energies on the website and not local search activities (like citations).

But I am wondering how many searches are conducted using the Places option.

Any views?

Many thanks

Wendy

[Chammy]

Thanks Mike - no map when company is used either.

Think you are right though - focus elsewhere!

[ElevateMP]

Hey Wendy-

I haven't seen any data on the click through rates on the places tab for search results so I can't be much help there but fundamentally the places local map system, from my experience, is typically dependent on a more industry specific keyword rather than a product keyword (i.e. "Flooring company" rather than "non-slip floors"). With that said, I have seen product searches generate map results but the search volume has to be at a certain volume for a map to be generated without having to click on places. I think in the case of marketing a non-slip flooring solution I would focus more of your attention on organic, ppc and other marketing avenues.

Good luck!

Mike