7 Pack Google Serps?
-
What is the best way to get into the 7 pack of google serps? I have a site that ranked well before this changed but not was pushed back to page 2.
I have Unique content and I currently have provided my info to all the standard local sites, like Yelp, Manta, Local.com and others.
I already have a Google Local page and I also have links from local sites.
What else can be done?
-
Hi Joel,
Hopefully, the stuff we discussed via PM and your other thread about your company will have helped you to understand some of the reasons you are being ranked on Page 2. Beyond that, one of the best places to learn about this subject is David Mihm's annual Local Search Ranking Report. This report surveys some of the top Local SEOs in the world. Here is the 2012 edition:
http://www.davidmihm.com/local-search-ranking-factors.shtml
Also, I recommend you become a regular reader of the following 3 blogs:
http://www.blumenthals.com/blog
http://www.ngsmarketing.com/blog/
http://marketing-blog.catalystemarketing.com/
In addition to this, I have recently published two comprehensive blog posts that received quite a bit of industry acclaim, covering both the psychological mindset and tactical approach to Local SEO. Here are these posts:
The Zen of Local SEO
http://www.solaswebdesign.net/wordpress/?p=1314
The Rudiments of Local SEO
http://www.solaswebdesign.net/wordpress/?p=1344
I hope you will find these resources to be truly helpful!
-
Dear Joel,
This is definitely a good start for your SEO campaign however putting it in local sites which you've mentioned is not enough to rank higher than your competitors. Most probably you moved back to page 2 because your competitors are improving their links profile. You need to focus on getting some quality links, for ex:
- Links from Catalogs/Business Directories
Pros: Free, Strong positive influence on ranking, which may have some reputable directories.
Cons: Take time to submit, Some directories have ban from Google) - _Comments in blogs _
Pros: Free to submit.
Cons: Take time to submit, Links can be nofollow or noindex - Social networks
Pros: Free to submit, Ability to get relevant traffic, Helps to increase page indexation time
Cons: Take time to submit - Social Bookmarks Pros: Helps to increase page indexation time, free to submitCons: Low quality of links, big time spends
- News and PR **Pros: Make a big positive impact on rankings, ability to get several links from one pageCons: **Usually it cost money
- Bulletin board Pros: Free submit of external link**Cons: **Low quality of links, some of them baned by Google
- Sponsorship Pros: Ability to get high quality linksCons: Risk the link will not be permanent, cost money
- Forum links Pros: Free to submit, ability to get targeted traffic**Cons: **Post may not pass moderation, post may be closed from indexation
- FAQ services
**Pros: Free to submit, ability to get targeted trafficCons: **Take time to submit, post may be closed from indexation
Of course this is not only the places where you can get some links and improve your rankings, if you will go through SEOmoz blog I am sure you will find some other ways for ex. http://www.seomoz.org/blog/8-things-you-can-give-away-to-earn-links-mentions-whiteboard-friday
Looking forwards to see you in Google's top,
Cheers,
Russel
- Links from Catalogs/Business Directories
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does personalization that changes meta data display in SERPs impact SEO?
My company has been rolling out personalization at the page level across our site using behavior paths embedding content from cross pathed pages as well as customer journey mapping. The dynamically generated content doesn’t change the URLs. In the SERPs I’m seeing that our title tags and meta descriptions also seem to be dynamically generated even though we have these elements crafted. The way our elements are crafted: Title tag: descriptive Keyword rich phrase | Brand Meta description: Keyword rich, grammatically correct description tied to title tag and page content for consistency. I search a specific URL: Title tag display: Keyword rich phrase | Brand – Brand Meta description display: Random content pulled from the page I search a phrase that includes Brand + keywords in the URL: Title tag display: Title tag we crafted Meta description display: Meta description we crafted I search a phrase that includes Brand + keywords in the title tag: Title tag display: Title tag we crafted Meta description display: Random content pulled from the page Does Google crawl the page and digest the title tag and meta description we crafted? Or is Google going to ding us for having the brand twice, exceeding the length of the title tag, etc.? I have been searching the interwebs, forums and the cosmos, but the only information I’m finding is related to the fact that URLs are changing and how that would impact SEO. That’s not the case for us. Thoughts on how all this is impacting our SEO efforts?
Algorithm Updates | | NStarJM0 -
Am I the only one experiencing this Google SERP problem?
I perform Google searches every single day, sometimes several times in a day. These searches have nothing to do with being a marketer--they're simply as a consumer, researcher, person who needs a question answered, or in other words: a typical person. For about the past month or so, I have been unsuccessful at finding what I'm looking for on the first try EVERY SINGLE TIME. Yes, I mean it--every single time. I'm left either going all the way to the third page, clicking dozens of results and retuning to the SERPs, or having to start over with a differently worded query. This is far too often to be a coincidence. Has this been happening to anymore else? I know there was a recent significant algorithm update, right? I always look at algorithm updates through the eyes of an SEO, but I'm currently looking at it through the eyes for an average searcher, and I'm frustrated! It's been like trying to find something on Bing!
Algorithm Updates | | UnderRugSwept0 -
Changes in Google "Site:" Search Algorithm Over Time?
I was wondering if anyone has noticed changes in how Google returns 'site:' searches over the past few years or months. I remember being able to do a search such as "site:example.com" and Google would return a list of webpages where the order may have shown the higher page rank pages (due to link building, etc) first and/or parent category pages higher up in the list of the first page (if relevant) first (as they could have higher PR naturally, anyways). It seems that these days I can hardly find quality / target pages that have higher page rank on the first page of Google's site: search results. Is this just me... or has Google perhaps purposely scrambled the SERPS somewhat for site: searches to not give away their page ranking secrets?
Algorithm Updates | | OrionGroup1 -
Getting squeezed out of SERP by local results
Hi All, I wanted to get some opinions on a phenomenon that I know others are dealing with... We have a client who is an online-only business (though they do have an office/warehouse location). The on-page is great, and the site has good domain authority for its niche. The issue is that Google is localizing most of their search terms - And our client is getting squeezed down and out in the SERPs by the local listings. How is everyone dealing with this issue? It seems like we'll never get the site to out-rank the local listings in a given geo. Thanks, Lee
Algorithm Updates | | vectormedia0 -
How do I separate 2 Google+ business listings?
Ever since Google Places started merging with Google+, my client's business listing is now showing up in local search results incorrectly under another business name who shares the same address as them. Has anyone else encountered this problem or a way to correct it?
Algorithm Updates | | TheeDigital0 -
Search history Effects on SERPS
With search engines using adaptive search in their algo, what's the best way to reset? Currently I go to my browser which primarily is Safari second Firefox third Chrome, I empty the cache, clear history and remove all cookies and data. I also disable customerzation based on search history. Is this the best way of starting from scratch so my search results won't incorporate adaptive search tech? I also make sure I'm not signed into my gmail account since that can impact SERPS as well. What else should I be doing to make sure my search is not customized?
Algorithm Updates | | bronxpad1 -
Are multiple domains for my website hurting my Google ranking?
Hello, I currently have two domains showing up in google search: shwoodshop.com shop.shwoodshop.com These domains are currently ranked in the #2 and #3 spot, however my page is much more trafficked than the current #1 ranking. I am wondering if the fact that I have two domains competing for the #1 spot is hurting my search ranking. If so, what is the best way to remedy this issue and get back my #1 spot? I'm rather new to SEO and teaching myself as I go, so I appreciate the feedback!
Algorithm Updates | | shwoodshop0 -
Does google have the worst site usability?
Google tells us to make our sites better for our readers, which we are doing, but do you think google has horrible site usabilty? For example, in webmaster tools, I'm always being confused by their changes and the way they just drop things. In the HTML suggestions area, they don't tell you when the data was last updated, so the only way to tell is to download the files and check. In the URL removals, they used to show you the URLs they had removed. Now that is gone and the only way you can check is to try adding one. We don't have any URL parameters, so any parameters are as a result of some other site tacking on stuff at the end of our URL and there is no way to tell them that we don't have any parameters, so ignore them all. Also, they add new parameters they find on the end of the list, so the only way to check is to click through to the end of the list.
Algorithm Updates | | loopyal0