Thumbs up or thumbs down to content rotators
-
Hi there - Our team is in the process of a website redesign. We're currently using a content rotator and are wondering if any folks have data to support whether this is actually a good practice despite it's popularity? Overall, I'm not impressed by the click throughs as a percentage of site traffic and most of our visitors are not repeat visitors so this may not really be necessary. Thoughts and experiences appreciated!
-
That sounds like you have a site that people value.
I would use the rotators. The number who return might move up.
The site where I use the most rotators has lots people who visit daily to get news.
I have a retail site with daily content rotation that has people who return a couple times per month.
For a while we were offering special price items that changed daily on one site. That was bringing a nice number of people to the site to see "what is on sale today"... but we quit doing that because people were calling us wanting a special price from last week.
-
Thanks for the response EGOL that is helpful. To provide a more complete picture, I will add the data on our site visitors:
(37% return once, 13% return twice and 6% return a third time)
-
If you have a website that has a high percentage of return visitors, content rotators can be beneficial.
We have....
...two blocks of content on our homepage that change every hour.
...lists of recent blog posts that update hourly and appear (by category) on related pages
...blocks of links to related content that change hourly with the content that we want to promote weighted for more frequent display
If you have lots of return visitors this keeps your site looking fresh. Page views and time on site went up when these were installed.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Reposting content.
I have some good articles I wrote for article directories a couple of years ago. I took them down 6 months ago. I am hoping to repost them somewhere better if the content isn't listed on google and passes Copyscape. Would this be safe?
Content Development | | T0BY1 -
Blog for content
Noob here so be gentle... We have a blog on our homepage that we're using for content/SEO purposes. Does this content rank as highly as it would if it were a simple HTML page as opposed to a blogspot or wordpress from our page? In other words, are we getting as much content cred in this way as we would if blogspot wasn't affiliated? http://greatmats.blogspot.com/
Content Development | | Greatmats0 -
Duplicate Content- Archives
Our site is showing duplicate content for about 20 pages, they are all on the site as regular pages and in the "Archive" section. So the URL is different by one word but all the content is the same, is there a way to fix this and make it to where Google doesn't see it as duplicate content? Thanks!
Content Development | | legallaw0 -
Use old content from Archive
Hello all, I just were looking on Archive.org and though what if i use the content from a really old website thats already been un-indexed. Could i just use this content on my new website and will it not be duplicate content? Thank you for your comment! Kind regards,
Content Development | | MennoO0 -
Same Press Release Content ?
I recently distribute my first ever PR to PRlog site. Now i am planning to move the PR to other PR sites, should i use the same content which i already submitted or again the same thing spun article will do ?
Content Development | | chandubaba0 -
Is it considered as duplicate content ?
Hello, I see a lot of errors on my webmaster tools because of this ajax code on my questions pages of the site (screen) : www.dismoicomment.fr The code : | / ADD ANSWER FORM |
Content Development | | elitepronostic
| | $("#answer-add-button").click(function () { |
| | $.ajax({ |
| | type: 'POST', |
| | url: '/answers/quelle-assurance-choisir-pour-un-scooter/', |
| | data: $("form#answer-add").serialize(), |
| | dataType: 'html', |
| | success: function(data) { |
| | |
| | if(data=="answer") { |
| | $('.answer-add-message').show().empty(); |
| | $(document).ready(function() { |
| | $(' Vous avez déjà répondu à cette question. ').appendTo('.answer-add-message'); |
| | }); | I have add a line on my robots.txt : http://www.dismoicomment.fr/robots.txt for remove all urls with /answers/. These urls with /answers/ aren't indexed in google. Do you think that it is dangerous and that can be considered as duplicate content ? 1129546035.png0 -
Article Distribution - Duplicate content or not?
Many SEO's disagree on this subject so I wanted to see what everyone thinks. Producing an article and then distributing to multiple article directories. In the eyes of Google is this considered spam(duplicate content) or it is not? As I understand unique content is good SEO. However, I also understand that visibility of the content on multiple sites is very important. What do youthink?
Content Development | | DmitryP0 -
Duplicate Content - Video
I recently noticed a drop in rankings for my site shortly after the new algorithm update. I'm not sure exactly why rankings went down, but would like to know if it has to do with having videos on our site that do not belong to us. We have a few videos on product pages that the manufacturer of the product had created. I was wondering if Google maybe thinks we are maliciously stealing these videos or something and penalizing us for it. And if stuff like this has anything to do with the recent algorithm update. We make our own videos, but some of our manufacturer's videos are just better... and they work with us and are glad for us to have their videos listed. Thanks in advance
Content Development | | poolguy0