Do I ditch the link building and risk the drop?
-
I am currently on top of SERPS but am worried about some of the links being built by my seo company.
We add loads of content to the site which I think is fine. We have somebody working on the on page and tech side of things which I think is fine. However I am still paying an seo company which basically builds links for me.
Because I am in top spot for many terms I am nervous to turn it off. However I am also nervous that one day I will wake up and we will have been penalized! They do not build many links and they are convinced that google still want to see a varied link profile. If I stop paying then some of the ‘better’ or higher PR sites will no longer have a link to my site and will therefore drop off. We do have a great site with great content so I think we do many things well but I am nervous that these paid for links will be the death of me if I am not careful.
The question is do I get rid of the link building and risk the drop? Or is a small amount of links just to keep the link profile looking Ok and not overdoing it the right move?
Thanks a lot.
Dave
-
Hi Irving,
Thanks for the reply.
I am never 100% sure they know what they are doing to be honest. We dropped down after Panda but managed to get back up to top spot using:
- content - lots of fresh good content
- some on page changes ( this seo person uses their own software to analyse how our pages as seen. ) This seems good. Very white hat as far as I can see.
- Then I have another seo company that builds links. Some of which look prety bad to me. They justify the not so good links by saying that my 'link profile' has to be varied and these links are needed to maintain that profile.
The trouble is I'm not sure who is responsible for us getting back on the top spot. I am tempted to stop for a few months as you say but we are very seasonal and my season starts in Feb so it could be a big risk.
-
so you're paying for monthly links and not perm right? That's the problem with month to month deals like that you need to keep going.
You could stop for a few months and see if there is any negative rankings impact, rankings might remain the same.
are u 100% confident that this person knows what they are doing and you won't get penalized?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link building - anyone use this technique?
I have had a client come and ask me to do some link building, they are wanting to use a strategy of buying expired domains and creating a single page website with some keyword links back to the main website. Seems like an old idea at best, has anyone used it or is it risky
Link Building | | seoman101 -
What is the best way to start building links without paying for them?
I am starting new websites for my clients and want to know where to start. I understand that rich, engaging content gets links naturally, but how do we get links to rich content that noone has ever seen?
Link Building | | Prestonp0 -
Does anyone have solely used fresh web explorer for link building?
hello, As far I am concerned one of the best link building strategies is broken link building. But what about if you reverse the tactic and you build links using only fresh web explorer? Anyone have tried this or not yet? If yes, results are good? I will try it soon on a new site ...and some info regarding results would be appreciated. Once I use it by my self and first links are indexed I will provide more data regarding the campaign... Thanks
Link Building | | nyanainc0 -
Is RU white hat link building possible?
According to my RU content/SEO person all the major websites/blogs in RU asked for payment to post an article... and there is no advice in RU/Yandex for implementing white hat methods. I work for a gaming company, so trying white hat is difficult in any country.... but still seems worth trying. Does anyone have experience or advice about RU link building?
Link Building | | theLotter0 -
Totally puzzled by link building/content marketing
Hey Mozzers! 🙂 I'm going to be starting link building for a website soon and I am having some trouble wrapping my head around a couple of things. First of all, in the current world of SEO, where should I be looking to generate links? Is it as simple as reaching out to bloggers and trawling through competitors links? Or is there something more? In relation to this, if I were to generate a good number of links from high authority sites, how would this effect my ranking for keywords (assuming the anchor text for those links is the website URL)? The other thing I'm a little puzzled by is, if I were to write a great article on the websites blog and it gains traction in social media circles, people would (I assume) only share a link to the blog post instead of the actual article itself. How would this effect the ranking of keywords that I have optomised (anchor text etc.) for in the article? I assume this is where guest blogging would come in? Any help would be HUGELY appreciated. I've been trying to logic this one out the last couple of days and just can't do it 😕 Thanks a lot to anyone who replies 🙂
Link Building | | CD_20161 -
Link Building
I'm having difficulty creating a solid link base. I would prefer to only have links that are on relevant sites that are likely to drive traffic rather then just adding my company page to site directories. I've checked out the whiteboard Friday edition of link building and have also used the new Moz analytics that helps recommend sites to link to, but all the recommendations were directories. So, could anyone hold my hand and guide me through the world of Link building? Your help, as always, is much appreciated. Thanks everyone Dave
Link Building | | david.smith.segarra0 -
Is anyone using Pinterest for link building?
They have dofollow links and I have read somewhere that every repin will be counted as a new link. Is this true?
Link Building | | BridalHotspot0 -
How to build links for a domain name that is redirected to another url?
I'm helping a friend build links to his site because he recently moved across country. His primary domain isn't very SEO friendly (shef1.com) so he registered another domain (stephenshefrinphotography.com). Shef1.com has been around for awhile and has at least been crawled with a page rank of 1 so we decided to keep shef1.com as the main website and redirect stephenshefrinphotography.com to it. So for SEO sake I know it's best to at least have a keyword in your URL so I have been using the url stephenshefrinphotography.com in my link building efforts for local directories and blog comments. Is this the right way to go about this or should I be using the main url shef1.com? He had virtually no backlinks until I started helping him but the ones I have created over the last month are not showing up on the link analysis in my campaigns. I just want to make sure my efforts aren't in vain. Advice please. Thanks!
Link Building | | mrsmelmitch0