Page URL Change
-
We're planning on rolling out a redesign of an existing page, and at the same time, we're looking to possibly changing the URL of the page. Currently, the URL is
www.blah.com/phraseword1-phraseword2-phraseword3-phraseword4
and we're ranking top 3 in Google SERP for that 4-word phrase. The keyword phrase is something we have in our Page Title, Site Copy and the URL.
Now, we are planning on simplifying the URL to below..
www.blah.com/phraseword1-phraseword2
The plan is to 301 redirect the original URL to this new URL and actually work the exact phrase into the copy a few more times. My understanding is that URL doesn't get as much weight as it does in the past, but it's still important.
So my question is...
How important is the URL in this case where we will continue to have it in our page title and also we'll be working more copy on to the page with the appropriate keyword?
Will 301 redirect from the old URL address the issue of passing SEO value for that keyword phrase?
Thanks,
Joe -
No Change!
I would not change any URLs that are ranking well. Keep your URLs as is; and only add. Once the new design is LIVE with the new pages; I would slowly do the whole 301 redirect; starting with the least important pages and see if the PR value and ranking are affected.We revamped a site a few years back, Invested quite a bit on fresh new content and we attempted to simplify the URLs and got burnt. We ranked TOP 2 for good keywords and disappeared! We did integrate the 301 redirects properly and ensured content was super clean etc....
If you want Users to reference your current URLs easily; consider using URL shorteners.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 redirect from dynamic url to static page
Hi, i want to redirect from this old link http://www.g-store.gr/product_info.php?products_id=1735/ to this one https://www.g-store.gr/golf-toualetas.html I have done several attempts but with no result. I anyone can help i will appreciate. My website runs in an Apache server with cpanel. Thank you
Technical SEO | | alstam0 -
Blog Page Titles - Page 1, Page 2 etc.
Hi All, I have a couple of crawl errors coming up in MOZ that I am trying to fix. They are duplicate page title issues with my blog area. For example we have a URL of www.ourwebsite.com/blog/page/1 and as we have quite a few blog posts they get put onto another page, example www.ourwebsite.com/blog/page/2 both of these urls have the same heading, title, meta description etc. I was just wondering if this was an actual SEO problem or not and if there is a way to fix it. I am using Wordpress for reference but I can't see anywhere to access the settings of these pages. Thanks
Technical SEO | | O2C0 -
Moving Some Content From Page A to Page B
Page A has written content, pictures, videos. The written content from Page A is being moved to Page B. When Google crawls the pages next time around will Page B receive the content credit? Will there not be any issues that this content originally belonged to Page A? Page A is not a page I want to rank for (just have great pictures and videos for users). Can I 301 redirect from Page A to B since the written content from A has been deleted or no need? Again, I intent to keep Page A live because good value for users to see pictures and videos.
Technical SEO | | khi50 -
Changing title tag in wordpress media pages
Hello! I have a problem of duplicate title on 59 pages in Worpress. I Guess it happened after a recent WP update, because, suddenly, I got a peak of 59 from zero in a day. The SeoMoz crawl report states that there are 59 duplicate title. As you may see in the picture those are all media pages, whose title is written really badly with the formula postname/filename/blogTitle, ending up with trunkated, too long, title tags, that result in duplicate page title. How can I simply hide these mediapages or sculpting the title tag the way I want? I am using all-in-one-seo WP plugin, which doesn't seem to provide a solution. Thank you all! DoMiSol Rossini SOwZg5C.jpg
Technical SEO | | DoMiSoL0 -
I am trying to correct error report of duplicate page content. However I am unable to find in over 100 blogs the page which contains similar content to the page SEOmoz reported as having similar content is my only option to just dlete the blog page?
I am trying to correct duplicate content. However SEOmoz only reports and shows the page of duplicate content. I have 5 years worth of blogs and cannot find the duplicate page. Is my only option to just delete the page to improve my rankings. Brooke
Technical SEO | | wianno1680 -
URL structure
Hi, I am in the process of having a site created which will focus on the Xbox 360, PS3, Wii and PS3 Vita. I would appreciate some advice when it comes to the URL structure. Each category mentioned above will have the following subsections News
Technical SEO | | WalesDragon
Reviews
Screenshots
Trailers Would the best url structure be? www.domain.com/xbox-360/news/news-story-headline
www.domain.com/ps3/reviews/ps3-game-name Thanks in advance for your help and suggestions.0 -
On-Page Question
Im trying to increase value to specific pages by putting history, and additional images. Will copying snippets from other sites negatively affect me? Should the content be re-written completely?
Technical SEO | | Anest0 -
Directory URL structure last / in the url
Ok, So my site's urls works like this www.site.com/widgets/ If you go to www.site.com/widgets (without the last / ) you get a 404. My site did no used to require the last / to load the page but it has over the last year and my rankings have dropped on those pages... But Yahoo and BING still indexes all my pages without the last / and it some how still loads the page if you go to it from yahoo or bing, but it looks like this in the address bar once you arrive from bing or yahoo. http://www.site.com/404.asp?404;http://site.com:80/widgets/ How do I fix this? Should'nt all the engines see those pages the same way with the last / included? What is the best structure for SEO?
Technical SEO | | DavidS-2820610