How to get the most out of inbound links from magazine and newspaper stories?
-
When a newspaper article or magazine article writes a story about your company, some people like seem to immediately write blog posts about the press hit, and then in the blog post they link to the press hit. Other businesses have entire "In the News" sections in which they post links to news stories that reference or link to the company. Does this in any way hinder or the cancel out the link juice that should come from the original inbound link by making it look like a link trade or link swap, or for any other reason? Just curious if anyone has any thoughts on this...Thanks.
-
Thanks Chris -- yes, you nailed it. I have seen this strategy used lots of times, but it just occurred to me today that it was probably a mistake.
-
I think the question specifically related to whether the company that was being written about should link to the article in question. The logic behind the question was that if they do this then a reciprocal linking arrangement has essentially been established.
I would suggest that trying to get as many people to link to the article as possible would be a good strategy but not to link to the article from the domain that is being written about. Just my two cents, mind.
-
Hi Will,
Definitely not!
In fact it is great if other people are linking out to the online newspaper article. The more the links the article will get, the stronger your link will be that is within the article (as long as it's do-followed of course).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
When domain a buys domain b (whose links direct to c), does domain a has links redirecting to domain c ?
Hi, I really need to know what happens when a company or domain (a) acquires another company with domain (b) with its links pointing to yet another location (c). Does company a then have redirects to c?
Intermediate & Advanced SEO | | Yeshourun0 -
Link Building for Ecommerce
I need help - I'm trying to boost the rankings of a competitive category page - Leather Office Chairs First I'm thinking I need earned links - but for something like leather office chairs thinking of interesting, unique content people would love to read & share is proving difficult. I am struggling - can anyone help?!
Intermediate & Advanced SEO | | BeckyKey1 -
What Links to Disavow?
I am looking through my website's link profile that I pulled directly from Google Webmaster Tools. What is the best way to determine the links to disavow? Maybe the Webmaster Tools list is not the best list for this process but I really need to clean up the links that are hurting the site's SEO. Does anyone have any insight?
Intermediate & Advanced SEO | | PartyStore0 -
Is a scholarship seen as buying links?
We work in the student loan debt industry, so providing a scholarship for our viewers makes total sense for our business. Would links to this page be seen by Google as buying links? Does this fall anywhere into gray-hat tactics? My gut tells me no because helping people with student debt is what we do. The scholarship really synergizes with our business model, but who knows..?
Intermediate & Advanced SEO | | DemiGR0 -
Disavow Links & Paid Link Removal (discussion)
Hey everyone, We've been talking about this issue a bit over the last week in our office, I wanted to extend the idea out to the Moz community and see if anyone has some additional perspective on the issue. Let me break-down the scenario: We're in the process of cleaning-up the link profile for a new client, which contains many low quality SEO-directory links placed by a previous vendor. Recently, we made a connection to a webmaster who controls a huge directory network. This person found 100+ links to our client's site on their network and wants $5/link to have them removed. Client was not hit with a manual penalty, this clean-up could be considered proactive, but an algorithmic 'penalty' is suspected based on historical keyword rankings. **The Issue: **We can pay this ninja $800+ to have him/her remove the links from his directory network, and hope it does the trick. When talking about scaling this tactic, we run into some ridiculously high numbers when you talk about providing this service to multiple clients. **The Silver Lining: **Disavow Links file. I'm curious what the effectiveness of creating this around the 100+ directory links could be, especially since the client hasn't been slapped with a manual penalty. The Debate: Is putting a disavow file together a better alternative to paying for crappy links to be removed? Are we actually solving the bad link problem by disavowing or just patching it? Would choosing not to pay ridiculous fees and submitting a disavow file for these links be considered a "good faith effort" in Google's eyes (especially considering there has been no manual penalty assessed)?
Intermediate & Advanced SEO | | Etna0 -
Link Building with a Scholarship
One of my clients is using a scholarship to build links. We have a nofollow PR campaign getting ready to start and are doing some social marketing for the scholarship page on the site. We are also trying to get backlinks from highschools and colleges that link to scholarship opportunities. So far this has been a slow process. Does anybody have any advice for speeding any of this up? Has somebody ever done a campaign like this before? Is there some kind of database with financial aid contact info for a lot of schools? I contact a lot of schools and always tend to get put on the backburner.
Intermediate & Advanced SEO | | Atomicx0 -
To Many Links On Page Problem
Hello My Moz report is showing I have an error for too many links on my sitemap and blog. The links on both pages are relevant and I'm not sure if this has to be sorted out, as I would have thought Google would expect sitemaps and blogs to have lots of links. If I were to reduce the number of links how much of a positive affect would it have on my site? If any of you feel it is best practice to reduce number of links on these particular pages, do you have any suggestions on how I can tackle this? http://www.dradept.com/blog.php http://www.dradept.com/sitemap.php Thank you Christina
Intermediate & Advanced SEO | | ChristinaRadisic0 -
Heavy Internal Linking Help
One of the sites I work on is a home improvement ecommerce website that does fairly well for its niche. One of the biggest problems that we're not sure how to adequately handle is a heavy internal linking issue. The homepage (http://www.fauxpanels.com/) has approx. 226 internal links which is mainly due to the navigation structure. There are far worse pages though (the Samples page http://www.fauxpanels.com/samples.php has over 800 internal links). For the most part, management doesn't want any massive changes to the navigation layout. The Top navigation bar has a number of dropdown menus when you hover, the Left Navigation Bar expands to show more choices, and the Bottom navigation bar in many instances is just repeats of links that can be found elsewhere. Also, the product links in the body of the page can be found linked in the Left Navigation. This is not what I would personally consider the best way to handle navigation but the Customer Service Department has gotten numerous calls and emails over the years about how much people love our navigation and how easy it is to find things. My thought was trying to lessen the amount of links by having things grouped more often into Category pages/hub pages where applicable so we can remove some of the links. We've also considered NoFollowing links but my understanding is that even if you NoFollow the link equity is still divided by the number of on-page links. So, any of you much more experienced SEOs have any idea how I can lessen the heavy internal linking without completely re-doing the site's navigation layout and not harming link equity, ranking, etc.? Or, conversely, would you consider having an average 200-300 internal links per page not to be a real issue given the positive effect it has apparently had on user experience?
Intermediate & Advanced SEO | | MikeRoberts0