How much great targeted conent do we need to add?
-
Hi,
I'm adding content to a client's website through textbroker. It's ecommerce and it's tough to find backlinks. We have decided to write 100 articles of at least 500 words so that we can say in our backlink campaign email that we have 100 helpful articles. We're thinking that people would like that.
Also, we think that 100 good helpful articles will give us traffic and natural backlinks.
How do we know if 100 is enough? Do we need 200? 500?
Thanks.
-
You can make "how to use" articles without videos. Most of ours don't have a video - but great photos are really important, IMO.
We upload the files to a folder titled /tips/. Each article gets a very obvious link from product pages. The are also linked to from a "you might like these" box on related article pages.
We also have an FAQ page that is a huge list of links to "how to use" articles.
How many? I write a couple "how to use" articles every week and have a huge list of ones that are needed.
The topics are often driven by customer questions that we get by email. We write the article, post it, and send the customer a link.
-
Wow EGOL, that's great.
We're putting together 5 articles 5000-15000 words.
How do I incorporate "how to use articles" like yours without video? How many "how to use" articles do I include in addition to the 5 long articles, and where on an ecommerce site do you place the "how to use" articles, if not on an article page with the 5 articles.
I hope you don't mind the questions. Your strategy is fantastic.
-
I have "how to use" articles for many of the products that I sell. These often have a video, several photos, sometimes a chart.
I don't go out looking for links to these articles. I simply post them on the site and people link to them from blogs, forums, facebook, etc. Recent links from marthastewart, dremel, cracked, and other sites appeared with no work from us.
I spend zero time linkbuilding and 100% of my time content building.
Every page of content that I add to the site pulls in more traffic from search and accumulates links, likes, etc slowly.
It's all progress if you do a great job on the article.
If you have a popular product and you make the best-on-the-web guide to using it you have a great chance of earning links with zero work.
-
Alot more goes into it<<
What goes into it and where do I learn about it?
-
EGOL,
Makes sense. What about product articles. Should we pick 5 or 10 top products and write long, lengthy fantastic articles about them?
Also, how do I find out who I want to link to them (target audience)
-
Alot more goes into it but yes - First look what type of content they post/link to that they dont make so you have an idea of what you need to make.
-
So I would take the top informational searches in my industry along with analysis of companies that I want natural backlinks from and create a very long piece of content that is the best? Is that correct? Am I off in anyway?
Then how do I push this content?
Thanks David.
-
From What it sounds like you are going about this all wrong stop thinking like a 2011 seo - Its not about quantity its about making one piece of content so great and graphically appealing & targeted to who you think will post it and then pushing it as hard as you can. Then step back and see where you had success a repeat with your new found knowledge.
-
_There are thousands of ecommerce websites doing exactly the same thing, so how on earth your website is going to rank high leave aside getting natural links? Moreover, I am really concerned about the quality of the write-ups? Do they read good? Are they offering any interesting perspective? Do readers find them usual? I hope not. When you are restricting the word count to 500 words – a sweet SEO spot for majority of SEO companies, it leaves little room to the writers to go crazy with it, leaving aside doing proper market research.
rather than focusing on adding low quality content, why not come up with a 2000 words well researched content that people would love to share with their friends. _
-
Based on an analysis I just conducted limited to the category I compete in, the Google algo, which orginally focused on links has been turned upside down, and is now giving more weight to content than to links. However, I doubt the depth of content matters as much as how directly it relates to visitor's quiries. Will your site provide the best source of content related to your targetted keywords?
-
I would focus on very small numbers.
I would identify the five most important articles that will educate the clients potential customers. These articles will demonstrate how to utilize, select, enjoy, repair, obtain value from the client's current products.
Then I would have the client create those articles instead of sending them out to people who know nothing about his business or his customers or his products. If he can't write these I would go straight to an expert in his product niche.
These should be best-on-the-web articles for their respective subjects.
ONE great article can attract hundreds of links. Five hundred crappy articles will make his competitors laugh.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to Target Country Specific Website Traffic?
I have a website with .com domain but I need to generate traffic from UK? I have already set my GEO Targeting location as UK in Google Webmasters & set country location as UK in Google Analytics as well but still, i get traffic only from India. I have also set Geo-targeting code at the backend of the website. But nothing seems works. Can anyone help me how can is do this? I am unable to understand what else can be done.
Intermediate & Advanced SEO | | seoninj0 -
Lazy Loading of products on an E-Commerce Website - Options Needed
Hi Moz Fans. We are in the process of re-designing our product pages and we need to improve the page load speed. Our developers have suggested that we load the associated products on the page using Lazy Loading, While I understand this will certainly have a positive impact on the page load speed I am concerned on the SEO impact. We can have upwards of 50 associated products on a page so need a solution. So far I have found the following solution online which uses Lazy Loading and Escaped Fragments - The concern here is from serving an alternate version to search engines. The solution was developed by Google not only for lazy loading, but for indexing AJAX contents in general.
Intermediate & Advanced SEO | | JBGlobalSEO
Here's the official page: Making AJAX Applications Crawlable. The documentation is simple and clear, but in a few words the solution is to use slightly modified URL fragments.
A fragment is the last part of the URL, prefixed by #. Fragments are not propagated to the server, they are used only on the client side to tell the browser to show something, usually to move to a in-page bookmark.
If instead of using # as the prefix, you use #!, this instructs Google to ask the server for a special version of your page using an ugly URL. When the server receives this ugly request, it's your responsibility to send back a static version of the page that renders an HTML snapshot (the not indexed image in our case). It seems complicated but it is not, let's use our gallery as an example. Every gallery thumbnail has to have an hyperlink like: http://www.idea-r.it/...#!blogimage=<image-number></image-number> When the crawler will find this markup will change it to
http://www.idea-r.it/...?_escaped_fragment_=blogimage=<image-number></image-number> Let's take a look at what you have to answer on the server side to provide a valid HTML snapshot.
My implementation uses ASP.NET, but any server technology will be good. var fragment = Request.QueryString[``"_escaped_fragment_"``];``if (!String.IsNullOrEmpty(fragment))``{``var escapedParams = fragment.Split(``new``[] { ``'=' });``if (escapedParams.Length == 2)``{``var imageToDisplay = escapedParams[1];``// Render the page with the gallery showing ``// the requested image (statically!)``...``}``} What's rendered is an HTML snapshot, that is a static version of the gallery already positioned on the requested image (server side).
To make it perfect we have to give the user a chance to bookmark the current gallery image.
90% comes for free, we have only to parse the fragment on the client side and show the requested image if (window.location.hash)``{``// NOTE: remove initial #``var fragmentParams = window.location.hash.substring(1).split(``'='``);``var imageToDisplay = fragmentParams[1]``// Render the page with the gallery showing the requested image (dynamically!)``...``} The other option would be to look at a recommendation engine to show a small selection of related products instead. This would cut the total number of related products down. The concern with this one is we are removing a massive chunk of content from he existing pages, Some is not the most relevant but its content. Any advice and discussion welcome 🙂0 -
SEO structure question: Better to add similar (but distinct) content to multiple unique pages or make one unique page?
Not sure which approach would be more SEO ranking friendly? As we are a music store, we do instrument repairs on all instruments. Currently, I don't have much of any content about our repairs on our website... so I'm considering a couple different approaches of adding this content: Let's take Trumpet Repair for example: 1. I can auto write to the HTML body (say, at the end of the body) of our 20 Trumpets (each having their own page) we have for sale on our site, the verbiage of all repairs, services, rates, and other repair related detail. In my mind, the effect of this may be that: This added information does uniquely pertain to Trumpets only (excludes all other instrument repair info), which Google likes... but it would be duplicate Trumpet repair information over 20 pages.... which Google may not like? 2. Or I could auto write the repair details to the Trumpet's Category Page - either in the Body, Header, or Footer. This definitely reduces the redundancy of the repeating Trumpet repair info per Trumpet page, but it also reduces each Trumpet pages content depth... so I'm not sure which out weighs the other? 3. Write it to both category page & individual pages? Possibly valuable because the information is anchoring all around itself and supporting... or is that super duplication? 4. Of course, create a category dedicated to repairs then add a subcategory for each instrument and have the repair info there be completely unique to that page...- then in the body of each 20 Trumpets, tag an internal link to Trumpet Repair? Any suggestions greatly appreciated? Thanks, Kevin
Intermediate & Advanced SEO | | Kevin_McLeish0 -
How to Best Target Two Keyword Phrases for a Business Directory
Our client has medical centers all over the US and we rank really well for the term "DIALYSIS CENTER" as well as all the major markets "DIALYSIS CENTER LOS ANGELES", etc. We need to add in a Second Keyword Phrase of "CKD CENTER" (which is an alternate term for the same medical center). Should we change all the TITLE, H1, etc that we have done to a COMBINED term of "CKD DIALYSIS CENTER" or "DIALYSIS CKD CENTER" and all the local market variations? We can't create 2 pages for one business in the directory, but we're not sure the right way to make sure that the pages are now targeted for 2 terms. Thanks in advance for any help & advice!!!!
Intermediate & Advanced SEO | | ErnieB0 -
Really, is there much difference between an unnatural links warning and Penguin?
We know that the unnatural links warnings are manual and that Penguin is algorithmic. (I'm not talking about the latest round of confusing unnatural links warnings, but the ones sent out months ago that eventually resulted in a loss of rankings for those who didn't clean their link profiles up.) Is there much difference in the recovery process for either? From what I can see, both are about unnatural/spammy linking to your site. The only difference I can see is that once you feel you've cleaned up after getting an unnatural links warning you can file a reconsideration request. But, if you've cleaned up after a Penguin hit you need to wait for the next Penguin refresh in order to see if you've recovered. Are there other differences that I am not getting?
Intermediate & Advanced SEO | | MarieHaynes0 -
Any resources for targeting sites towards long-tail keywords or broad match traffic?
I've been looking around, but haven't had much luck finding info or case-studies on targeting long-tail keywords or broad match traffic. So, for example, trying to target a site about used toyotas. (Not my term, but provides a decent example) Theres more motivated traffic searching "2002 Toyota Camry" than "Used Toyotas". While Used Toyotas make more sense for a site theme from a visitor perspective, I would rather have an article on my site rank for the easier keyword of say Blue 2002 Toyota Camry. I make more money from long tail keywords than Used Toyotas. Any thoughts or references about increasing those rankings would be appreciated. Thanks.
Intermediate & Advanced SEO | | MeanGiant0 -
Which page to target? Home or /landing-page
I have optimized my home page for the keyword "computer repairs" would I be better of targeting my links at this page or an additional page (which already exists) called /repairs it's possible to rename & 301 this page to /computer-repairs The only advantage I can see from targeting /computer-repairs is that the keywords are in the target URL.
Intermediate & Advanced SEO | | SEOKeith0 -
Can I add NOFOLLOW or NOINDEX attribute for better organic ranking?
I am working on online retail store which is highly dedicated to Patio Umbrellas. My website is on 2nd page of Google web search for Patio Umbrellas keyword. I have one another internal page with Patio Umbrellas text link. http://www.vistapatioumbrellas.com/21/patio-umbrellas.html I assume that, Google have confusion to give rank for my keyword during Patio Umbrellas keyword. I want to set NOFOLLOW attribute or NOINDEX FOLLOW meta for this page. Will it help me to rank high for Patio Umbrellas keyword. My ultimate goal is to reduce confusion for Patio Umbrellas keyword.
Intermediate & Advanced SEO | | CommercePundit0