Pagerank 0 vs Page Authority 53....?
-
I sometimes see sites with PageRank 0 but Page Authority 50+.
For instance http://auto.beginthier.nl/:
PageAuthority = 53
mozRank = 4,64
mozTrust = 5,69
Root domain links = 42
PageRank = 0How should i interpret these stats? If or instance i'm optimizing for a car related website (a site about: car parts, car insurrance, classic cars), would these be a good place or a bad place to get links from (ignoring the benefits of direct traffic)?
PA = 53 (very good) Vs. PR = 0 (very bad)?
-
Hi Lawrence,
Your research is quite interesting. It sounds like there's benefit from adding links to this type of directory in the Netherlands regardless of the SEO benefit - if the Dutch are using these types of sites as their start pages, then you may actually gain a fair amount of traffic.
Although we have a few banklinks from Dutch directory pages, I cannot say that this was part of any strategy similar to yours. I'd be really interested to know if it works for you, and also whether you get a fair bit of traffic from them.
Please post a blog or something about it in a few months - it would be very much appreciated!
Matt
-
Hi Matt thanks for you reaction,
I'd normally never go after directory links for an international site, but i think in the Netherlands there is something 'special' going on here. People in Holland seem to use these directories as there 'homepage'. They are called startpagina's with www.startpagina.nl being the most authoritive one. It seems like Google values these links like any other natural link.
I'm making these conclusions after looking closely at other big players in the niche im working in.
When researching http://www.independer.nl/ http://www.easyswitch.nl/ and http://gaslicht.nl/ in open site explorer the highest rated links seem to come from these type of directories/startpagina's. They get links from subdomain directories/startpagina's that are closely related to the keywords they are trying to rank for and often have exact match anchor texts.
When i saw this i thought i could easily replicate these link profiles over time, but would only take over links from pages with good stats: PA 45+ and PR 2+.
This is how i bumped into http://auto.beginthier.nl/ with PR 0 and PA 53. Btw this site was created in 2002 according to archive.org. So its not a new page. Maybe it's the architecture as you suggested then coz the homepage has Pr 2 and the rest 0 http://www.beginthier.nl/.
-
Hi Lawrence,
It's hard to tell why that page only has a pagerank of 0. If you do some relevant searches in Google, do you see the page appearing in SERPs? Having a PR of 0 doesn't necessarily mean it's not worth getting a link from them - the page could be new, they could have poor architecture, etc.
I would suggest that more important factors from linkbuilding include: contextually relevant webpages, non-spammy anchor text*, and not going over board with loads of similar looking links.
*If you're on a linkbuilding mission across these directory pages, try not to link to the same page with the same anchor text over and over again. Google will spot this and will either give you a slap on the wrist, or just not pass any link juice to your website from the links - either way, it's pointless.
If you're in doubt, it is MUCH better to get only a couple of really valuable links from high authority websites, then it is to get hundreds of links from low value websites.
Best,
Matt
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Web 2.0 Backlinks
Hi Normal Web 2.0 websites like Wordpress.com, blogger.com have very High DA and PA. But when we create a subdomain, DA and PA falls to 1 as Google treats subdomain as new websites. Does it make any sense then to get backlinks from web 2.0 websites? will it help in Google rankings?
Link Building | | aliasgarbabat1234567890 -
HTTS vs HTTPS Backlinks
So I am going to change my entire site from HTTP to HTTPS, but SEMrush shows 21 backlinks on HTTP and 0 on HTTPS. How can I make sure I don't lose them after the switch?
Link Building | | moon-boots0 -
Weekly activities to get on page One?
I have a local website. Please let me know, what weekly tasks should be done to get on page One.
Link Building | | marknorman0 -
Reject a link from a not found page
Hello, I am writing because I have a question about link building. My page has got a link from this URL http://fundacionbanesto.com/ (PageRank 6) but I know that it no longer exists. Do you think it is negative for my site? Should I reject it? Thanks in advance.
Link Building | | ofuente0 -
Why my domain authority is dropping
Hi, I think I've been doing every right here. I just got a lot of nice backlinks from relevant sites ( pr 5 and higher), I also have been doing guest blogging for weeks. But suddenly, my domain authority dropped from 35 to 33. Traffic from searches also dropped a little bit. I didnt do anything blackhat yet so I dont know what is the reason why this happen. I update my site regularly, get more and more natural backlinks, do guest blogging. Or perhaps it was because I give links to my friends' affiliate sites and got penalized?
Link Building | | brian.jerimy0 -
How important are directory submissions to my off-page SEO?
Hi Guys, One area of my link building that I carry out is looking for online directories and social bookmarking websites to submit my website to. I do this in order to gain some backlinks to my website. What I want to know is are they really worth my time, and if so, which types would you say are the most important? I have obviously been through many directory lists, both on SEOmoz and on other websites, and also performed various searches to find relevant directories to my website. I just feel that posting up a link that lies deep in a directory online that, more often than not, have very low PA and lots of outbound links will offer very little in terms of SEO. If anything, this could really bring down the quality of my links and be detrimental to my website, right? This is a subject that I have been thinking about for a while and especially with the recent algorithm update from Google and the attack on many web directories that are, lets say, 'not playing by the rules', I'm worried that this will have a negative impact for my website. Let me know your thoughts guys and if you have any tips on how to get higher quality links from these kind of submission then I'm all ears! Matt.
Link Building | | MatthewBarby0 -
What could cause a drop in pagerank
Our home page pagerank dropped from 4 to 3. nlpca(dot)com What are the possible things that could cause this?
Link Building | | BobGW0 -
Make a new page or more links to existing page for 2nd keyword?
We have a page optimized for 'blue widgets'. We rank in organic spot #3 or 4 for that (moves around from week to week). Fairly happy with that. We have another derivative term 'blue widgets small' (example, but it's same format: <original phrase="">+ <single word="">) where we currently rank #6 organic in Google when people search on the 3 word phrase.</single></original> We'd like to rank higher than #6 for the 3 word phrase. Should we: (1) Build a bunch of links with anchor text equal to the 3 word phrase and point to the existing page (which is optimized on-page for the first 2 of the 3 words) or (2) Make a new page optimized for the 3 word phrase and then start building links to it with anchor text equal to the 3 words (and non-cannibalizing variants of the 3 words)? The 2 word phrase is pretty competitive and it has taken us months to get that page to be #3 or 4 organic for that phrase. The 3 word phrase is much less competitive and we don't think it would take that long to make a dedicated page rank higher than #6 for the 3 words. Suggestions? Thanks.
Link Building | | scanlin0