What is the best way to rank well in two countries simultaneously with only one CCTLD
-
I have a .co.nz website and would like to rank on .com.au without setting up a new country specific website for .com.au. What is the best way to do this ?
-
Xnumrtik pointed out a very important aspect here. Associating your website in GWT with one country will definitely boost your rankings in that country, but it will have no effect on your SERPs in another country.
-
In GWT you are only allowed to associate your website with one country.
The first question is: should you associate your website with one country if you want to target two countries?
If you have a primary traget and a secondary one, that may be a good idea, otherwise, I would let the .co.nz do the job for NZ and try to get links from an Australian neighborhood, which means associating your website with other web properties clearly linked to Australia (content, domain, links they have...).
Hope that helps
-
Make sure to associate your website with the targeted locations in any possible ways:
- besides optimizing your site for the targeted keywords, make sure to also include "Australia" and other geographical hints on your page.
- get local websites and local bloggers to link to you.
- if your website is promoting a local business, make sure to also register it on Google+ Places
These are just a few starting points...
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
If a page ranks in the wrong country and is redirected, does that problem pass to the new page?
Hi guys, I'm having a weird problem: A new multilingual site was launched about 2 months ago. It has correct hreflang tags and Geo targetting in GSC for every language version. We redirected some relevant pages (with good PA) from another website of our client's. It turned out that the pages were not ranking in the correct country markets (for example, the en-gb page ranking in the USA). The pages from our site seem to have the same problem. Do you think they inherited it due to the redirects? Is it possible that Google will sort things out over some time, given the fact that the new pages have correct hreflangs? Is there stuff we could do to help ranking in the correct country markets?
Intermediate & Advanced SEO | | ParisChildress1 -
Which is the best option for these pages?
Hi Guys, We have product pages on our site which have duplicate content, the search volume for people searching for these products is very, very small. Also if we add unique content, we could face keyword cannibalisation issues with category/sub-category pages. Now based on proper SEO best practice we should add rel canonical tags from these product pages to the next relevant page. Pros Can rank for product oriented keywords but search volume is very small. Any link equity to these pages passed due to the rel canonical tag would be very small, as these pages barely get any links. Cons Time and effort involved in adding rel canonical tags. Even if we do add rel canonical tags, if Google doesn't deem them relevant then they might ignore causing duplicate content issues. Time and effort involved in making all the content unique - not really worth it - again very minimal searchers. Plus if we do make it unique, then we face keyword cannibalisation issues. -- What do you think would be the optimal solution to this? I'm thinking just implementing a: Across all these product based pages. Keen to hear thoughts? Cheers.
Intermediate & Advanced SEO | | seowork2140 -
Of the two examples of markup (microdata, schema) code below, which of the two is better designed for its purpose of Q&A, and what might be suggested to improve upon these lines of code (context: questions and answers within article content.
ANSWER SEEN 'WITHIN THE QUESTION' BRACKET So you ask, why is the sky blue?
Intermediate & Advanced SEO | | RedFrog
Well, the answer is not so simple; In the day-time, when it's clear and cloudless,
the sky is blue because molecules in the air scatter blue light from the sun more than they scatter red light.
When we look towards the sun at sunset, we see red and orange colours because the blue light has been scattered out and away from the line of sight. See Structured Data Testing Results 'QUESTION' AND 'ANSWER' IN 2 SEPARATE BRACKETS Why Is The Sky Blue? Well, the answer is not so simple; In the day-time, when it's clear and cloudless,
the sky is blue because molecules in the air scatter blue light from the sun more than they scatter red light.
When we look towards the sun at sunset, we see red and orange colours because the blue light has been scattered out and away from the line of sight. See Structured Data Testing Results Thanks, Mark0 -
Ranking with subdomain - Urgent
Does anyone have any experience if it is possible to get a website ranking on a subdomain? I'm trying out a business idea and need to keep costs to an absolute minimum. I have a site which I designed in wix.com they give a free subdomain and I want to know if there's any chance of getting it to rank Thanks
Intermediate & Advanced SEO | | seoman100 -
Our web site lost ranking on google a couple of years ago. We have done lots of work on it but still can not improve our search ranking. Can anyone give us some advise
A couple of years ago the ranking on our site dropped over night. I believe someone working here at the time purchased links about that time. We have been doing lots of work on the site since then to improve it. We can not get our rankings back up on google searches. Can anyone give us some advise about what to do or where to go for some help that we can trust.
Intermediate & Advanced SEO | | CostumeD0 -
How to improve my rankings?
Hi guys, I'm targeting a specific country NZ to start off with as my site is only new 3months old - whilst I'm trying to rank for various keywords such as - psychic readings, online psychic readings, love psychics, clairvoyant, astrology, tarot card readings etc I can see I'm slowly ranking around 18, 20,30,40 through my blog page, but nothing from the site. I know the site is content thin and were currently working on improving this, is there anything else you can suggest that perhaps I might need to be aware of? Or any tools I could use to go about getting information that could help put me ahead lol Thanks all!
Intermediate & Advanced SEO | | edward-may0 -
Best way to deal with multiple languages
Hey guys, I've been trying to read up on this and have found that answers vary greatly, so I figured I'd seek your expertise. When dealing with the url structure of a site that is translated into multiple languages, is it better SEO wise to structure a site like this : domain.com/en domain.com/it etc or to simply add url modifiers like domain.com/?lang=en domain.com/?lang=it In the first example, I'm afraid google might see my content as duplicate even though its in a different language.
Intermediate & Advanced SEO | | CrakJason0 -
What's the best way to phase in a complete site redesign?
Our client is in the planning stages of a site redesign that includes moving platforms. The new site will be rolled out in different phases throughout a period of a year. They are planning to put the new site redesign on a subdomain (i.e. www2.website.com) during the roll out of the different phases while eventually switching the new site back over to the www domain once all the phases are complete. We’re afraid that having the new site on the www2 domain will hurt SEO. For example, if their first phase is rolling out a new system to customize a product design and this new design system is hosted on www2.website.com/customize, when a customer picks a product to customize they’ll be linked to www2.website.com/customize instead of the original www.website.com/customize. The old website will start to get phased out as more and more of the new website is completed and users will be directed to www2. Once the entire redesign is completed, the old platform can be removed and the new website moved back to the www subdomian. Is there a better way of rolling out a website redesign in phases and not have it hosted on a different subdomain?
Intermediate & Advanced SEO | | BlueAcorn0