Help needed for a 53 Page Internal Website Structure & Internal Linking
-
Hey all...
I'm designing the structure for a website that has 53 pages. Can you take a look at the attached diagram and see if the website structure is ok?
On the attached diagram I have numbered the pages from 1 to 53, with 1 being the most important home page - 2,3,4,5, being the next 4 important pages - 6,7,8... 15,16,17 being the 3rd set of important pages, and 18,19,20..... 51,52,53 being the last set of pages which are the easiest to rank.
I have two questions:
- Is the website structure for this correct? I have made sure that all pages on the website are reachable.
- Considering the home page, and page number 2,3,4,5 are the most important pages - I am linking out to these pages from the the last set of pages (18,29,20...51,52,53). There are 36 pages in the last set - and out of this 36, from 24 of them I am linking back to home page and page number 2,3,4,5. The remaining 8 pages of the 36 will link back to pages 6,7,8...15,16,17.
In total the most importnat page will have the following number of internal incoming links:
Home Page : 25
Pages 2,3,4,5 : 25
Pages 6,7,8...15,16,17 : 4
Pages 18,19,20...51,52,53 : 1
Is this ok considering home page, and pages 2,3,4,5 are the most important? Or do you think I should divide and give more internal links to the other pages also?
If you can share any inputs or suggestions to how I can improve this it will greatly help me. Also if you know any references for good guides to internal linking of websites greater that 50 pages please share them in the answers.
Thank you all!
Regards,
P.S - The URL for the image is at http://imgur.com/XqaK4
-
Flat site architecture shows that any directory one step from the root shows extreme importance; so essentially you can link to any inner page in any other directories.
For example: USA
Jacksonville Atlanta Mississippi New York Los Angeles Ohio Las Vegas
As you can see in this model, this is natural. But it shows the flat site architecture I was referring to. Any of the cities show great value to the home page. You want to include any unique data in these directories. Essentially any file can be made important, so you don't have to worry about specific keywords you want to rank for not have an equal opportunity. You don't have to worry about one folder on your server having more importance over another.
You can Google "flat architecture"
http://www.seomoz.org/ugc/a-flat-architecture-in-practice
http://www.seomoz.org/blog/whiteboard-friday-flat-site-architecture
You can certainly should focus on your content algorithm and start planning your linking building profile.
-
Thanks Chad... Good tip regarding passing up link juice by creating valuable stuff in the deep pages. Shall follow that.. You've answered my question, but I have one more doubt regarding natural inner pages. Is it better to have a natural flow .. As in. Home page - country specific pages - city specific pages - shops in the cities Or Home page - important country & city pages & shops - less important country & city pages - shops. If I use the first option, which is more natural I can clearly show the path to each page. If I use the second option, it's not natural- but the important pages are closer to the home page. Another option is to have the natural flow but to also link out to important pages where appropriate from top level pages. I know this is a little vague, but I hope you've got my doubt.., would love to hear your thoughts on this .. Thanks.
-
I took a look at your screenshot; but a few things first.
Proper silo-site is an ongoing process. The most important thing is to ensure that you have natural inner pages and link them to each top-level-directory (one directory away from the root). You can certainly tie your pages in each inner directory by linking from the main inner directory.
As you syndicate your unique pages in unique directories (again one directory from the root) you can pass great link juice throughout your website's skeleton, leading to better home page rank.
Whitehat SEO includes a very deep inter-linking structure. To get a feel for this checkout Wikipedia. They are the best at placing links to relevant or similar content above the fold and naturally linked to other directories within their framework.
To answers your question direct:
Inner link as much as you can to other files and from top-level-directories to files within it's directory. Only when it is natural include an anchor to other files for further reading.
The deeper a page can link to a higher level directory the better.
*For off-site SEO, getting links to the deep pages is going to be key to help pass up the link juice. Try sampling your content on different websites and getting a link back to page in the process. You can create pdf, info-graphics, or technical content with these deep pages and it will do wonders for your website.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can I identify links that point to a specific landing page with a specific anchor text on my own website?
I am trying to identify buttons and links that point to a specific landing page on our website that have a certain word in the anchor text and I would like to know the referring page URL too. Does anybody have an idea on how to do this? We have above a hundred landing pages and I would rather not go through them one by one 😄 Thanks for the help
Intermediate & Advanced SEO | | 10to8-Moz0 -
How to update Schema markup code to all pages of my website ?
Hi all i have a website with 1k+ pages and i have schema markup code for reviews and FAQ's, so need help in knowing how to update code for all pages in one go without using tag manager as updating to all pages manually is similar to impossible, let me know is there any way out to achieve the results and my website is built on word-press, awaiting for earliest reply......... Thanks
Intermediate & Advanced SEO | | atiagr1232 -
Need help in de-indexing URL parameters in my website.
Hi, Need some help.
Intermediate & Advanced SEO | | ImranZafar
So this is my website _https://www.memeraki.com/ _
If you hover over any of the products, there's a quick view option..that opens up a popup window of that product
That popup is triggered by this URL. _https://www.memeraki.com/products/never-alone?view=quick _
In the URL you can see the parameters "view=quick" which is infact responsible for the pop-up. The problem is that the google and even your Moz crawler is picking up this URL as a separate webpage, hence, resulting in crawl issues, like missing tags.
I've already used the webmaster tools to block the "view" parameter URLs in my website from indexing but it's not fixing the issue
Can someone please provide some insights as to how I can fix this?0 -
Google WMT/search console: Thousands of "Links to your site" even only one back-link from a website.
Hi, I can see in my search console that a website giving thousands of links to my site where hardly only one back-link from one of their page to our page. Why this is happening? Here is screenshot: http://imgur.com/a/VleUf
Intermediate & Advanced SEO | | vtmoz0 -
Internal nofollow links
Hello, We have a blog and at the end each blog post (and from the sidebar) we link to one main product page (tagged with a particular query string). Now Google will see from every blog post all of these internal links pointing back to this page. Do you think this would cause a problem and that these links should be nofollowed? I think Google will kind of detect that these is kind of a "navigation" as the code will be the same across all webpages. Most of all, doing them nofollow I think it is worse because it may trigger some sort of pagerank sculpting algo filter, if it still exists. Thanks, Conrad
Intermediate & Advanced SEO | | conalt0 -
Counting over-optimised links - do internal links count too?
To whit: In working out whether I've too many over-optimised links pointing to my homepage, do I look at just external links -- or also the links from my internal pages to my homepage? In other words, can a natural link profile from internal pages help dilute overoptimisation from external links?
Intermediate & Advanced SEO | | Jeepster0 -
NOINDEX listing pages: Page 2, Page 3... etc?
Would it be beneficial to NOINDEX category listing pages except for the first page. For example on this site: http://flyawaysimulation.com/downloads/101/fsx-missions/ Has lots of pages such as Page 2, Page 3, Page 4... etc: http://www.google.com/search?q=site%3Aflyawaysimulation.com+fsx+missions Would there be any SEO benefit of NOINDEX on these pages? Of course, FOLLOW is default, so links would still be followed and juice applied. Your thoughts and suggestions are much appreciated.
Intermediate & Advanced SEO | | Peter2640 -
Increasing Internal Links But Avoiding a Link Farm
I'm looking to create a page about Widgets and all of the more specific names for Widgets we sell: ABC Brand Widgets, XYZ Brand Widgets, Big Widgets, Small Widgets, Green Widgets, Blue Widgets, etc. I'd like my Widget page to give a brief explanation about each kind of Widget with a link deeper into my site that gives more detail and allows you to purchase. The problem is I have a lot of Widgets and this could get messy: ABC Green Widgets, Small XYZ Widgets, many combinations. I can see my Widget page teetering on being a link farm if I start throwing in all of these combos. So where should I stop? How much do I do? I've read more than 100 links on a page being considered a link farm, is that a hardline number or a general guideline?
Intermediate & Advanced SEO | | rball10