High Bounce with Long Time on Page - Good or Bad?
-
Hi,
I have few articles on my site that are quite good both SEO wise (getting organic search traffic) and as a reading material.
They get lots of traffic and people are staying and reading them (2-4 minutes on page).
The problem with these articles is that people are reading them and then leave. These are landing pages for certain queries so I assume that the readers are getting what they wanted but when they finish they exit.
The bounce rate is 70%-85%.
Are these type of pages good or bad for my site?
Last note, my site is an e-commerce store. I do try to "motivate" more people to navigate to other pages but the majority do and will probably leave (because they were looking for answers and not products).
Needless to say that the articles are related to my site's subjects and products.
-
Hi,
To reduce the bounce rate of your landing pages, you can have some teasers on them that lead to other pages. For one of my clients, I did the same. I added product related textual and graphical teasers to the landing pages with high bounce rate. When the visitors clicked on those teasers they are taken to another page on the same website that will have some how to videos and / or slides. This strategy worked pretty well for my client. One thing that you have to remember is that when including teasers on these high bounce pages, these should be tightly related or belong to the same subject matter of these host pages they reside in.
Coming to the question related to if high bounce rate is good or bad, it all depends on the purpose behind the existence of these pages. Take for example, a visitor lands on a Wikipedia page in search of a topic. He reads the article and leaves Wikipedia. In this case, the page on Wikipedia served the purpose behind its existence and the visitor got what he wanted. Bounce rate on Wikipedia is good in this regard.
Hope that helps.
Best regards,
Devanur Rafi.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Paginated Pages Page Depth
Hi Everyone, I was wondering how Google counts the page depth on paginated pages. DeepCrawl is showing our primary pages as being 6+ levels deep, but without the blog or with an infinite scroll on the /blog/ page, I believe it would be only 2 or 3 levels deep. Using Moz's blog as an example, is https://moz.com/blog?page=2 treated to be on the same level in terms of page depth as https://moz.com/blog? If so is it the https://site.comcom/blog" /> and https://site.com/blog?page=3" /> code that helps Google recognize this? Or does Google treat the page depth the same way that DeepCrawl is showing it with the blog posts on page 2 being +1 in page depth compared to the ones on page 1, for example? Thanks, Andy
Intermediate & Advanced SEO | | AndyRSB0 -
Too many SEO changes needed on a page. Create a new page?
I've been doing some research on a keyword with Page Optimization. I'm finding there's a lot of changes suggested. I'm wondering that because of the amount of changes required is it better to create a new page entirely from scratch that has all the suggestions implemented OR change the current page? Thanks, Chris
Intermediate & Advanced SEO | | Chris29181 -
Will Reduced Bounce Rate, Increased Pages/Session, Increased Session Duration-RESULT IN BETTER RANKING?
Our relaunched website has a much lower bounce rate (66% before, now 58%) increased pages per session (1.89 before, now 3.47) and increased session duration (1:33 before, now 3:47). The relaunch was December 20th. Should these improvements result in an improvement in Google rank? How about in MOZ authority? We have not significantly changed the content of the site but the UX has been greatly improved. Thanks, Alan
Intermediate & Advanced SEO | | Kingalan11 -
Page not being ranked properly
Hi, Wondering if someone could possibly shed some light on why some of our pages are not being ranked properly on Google. For example this page https://www.mypetzilla.co.uk/dog-breeds Keyword "Dog Breeds" we can't be found on and we are absolutely baffled why? Could it be that we are listing all 100 and something dog breeds on one page? Should we introduce pagination or load more as user scrolls down. This page has been up for at least 4 years. Any suggestion or advice would be much appreciated. Many thanks
Intermediate & Advanced SEO | | Mypetzilla0 -
Webshop landing pages and product pages
Hi, I am doing extensive keyword research for the SEO of a big webshop. Since this shop sells technical books and software (legal books, tax software and so on), I come across a lot of very specific keywords for separate products. Isn't it better to try and rank in the SERP's with all the separate product pages, instead of with the landing (category) pages?
Intermediate & Advanced SEO | | Mat_C0 -
Should we deindex duplicate pages?
I work on an education website. We offer programs that are offered up to 6 times per year. At the moment, we have a webpage for each instance of the program, but that's causing duplicate content issues. We're reworking the pages so the majority of the content will be on one page, but we'll still have to keep the application details as separate pages. 90% of the time, application details are going to be nearly identical, so I'm worried that these pages will still be seen as duplicate content. My question is, should we deindex these pages? We don't particularly want people landing on our application page without seeing the other details of the program anyway. But, is there problem with deindexing such a large chunk of your site that I'm not thinking of? Thanks, everyone!
Intermediate & Advanced SEO | | UWPCE0 -
What to call pages
I reckon I've bagged one of the most interesting SEO projects of the year. My new client is selling vibrators. The site is not even in development yet but they want to make it fun and friendly and take away the stigma and "seediness" of the product. Anyway, the owenr has presented a list of "places" within this site which are places where the products are going to be showcased. These are along the lines of, Royal Rabbits Palace, Clitoral Courtyard, Dungeon Dildos, Magical G-arden etc. (there is a bit shreky/fariy tale thing going on) Clearly, these places add a lot to the look and feel of the site but as URL's and Titles, they are clearly not optimal in an SEO sense. What is for the best...making sure we shift the owner back into SEO best practice or hope that having these weird and wonderful names for the pages is going to add enough to the user experience to make it worthwhile to let through. FYI, did you know you can get vibrators that you can plug an ipod into. Man, I've seen some weird things researching this client!
Intermediate & Advanced SEO | | FDC0 -
Are there certain times of the day that it is better to update content or blogs? How do I find out what time is best for a particular site?
Trying to figure out how to best optimize timing of new content... including blogs and other on page content?
Intermediate & Advanced SEO | | AaronSchinke0