Link Age - Ranking Signal
-
Is the age of a link a ranking signal?
-
It's worth considering it anyway.
-
How would you focus on it anyway? Just sit and wait.
-
Good point.
-
I agree "with age comes more links to page". I would also add that the page will have undergone more testing with time and therefore relevance becomes more clear.
-
Don't worry about it. As Rand says, if it is a ranking signal, it's tiny. Why waste time/energy focusing on that when you could focus on the things that matter, like content and linking!
-
Not the link itself, but the page that this link is on might get more important as they grow older as they obtain more links. So it is not the age, but rather that with age comes more links to that page (hopefully) and therefore that page gives out more link juice to your page.
I hope that helps. Watch that WBF that Roger linked to.
-
Rand talks about this one in a Whiteboard Friday: (skip to 5:50)
http://www.seomoz.org/blog/age-of-site-and-old-links-whiteboard-friday
The short answer answer is that it could be a signal. I would venture that, if it is a signal, it isn't a very big one. Hope that helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Wrong page ranking and rank drop, help!
Dear Moz community I would like to hear your advice about our current SEO problems. Our website is www.poolsonline.nl. This is a website where people can learn the Polish language on our website. This website has been online since 2007. The website got really outdated, so we built and launched a new version on March 1st (one month ago). We have created a salespage that we would like to rank for the keywords 'cursus Pools' (Polish course) first of all and 'pools leren' (learn Polish) secondly. The page is https://www.poolsonline.nl/cursus-pools-leren-spreken/ The old website was on rank 4-5 (roughly) for 'cursus Pools' and 'pools leren'. When we launched the new website we were on the top 5 with two of our pages. We were even on rank 1 and our salespage was also showing on the first page and often also in the top 5 (below the 'wrong' page of ours). We got quite a lot of trafic and new clients. However the problem was that the wrong page was ranking higher. We wanted our salespage to rank and not our home page (https://www.poolsonline.nl/) and not our free lesson (https://www.poolsonline.nl/lessen/groeten-en-gesprek-voeren-in-het-pools-les-1/). So what we did: Read/watched recourses about this problem: https://moz.com/blog/wrong-page-ranks-for-keywords-whiteboard-friday and https://moz.com/blog/wrong-page-ranking-in-the-results-6-common-causes-5-solutions and others. Removed the keywords (cursus pools en Pools leren) from the wrong pages (home and free lesson pages). Optimized the Salespage for these keywords Improved internal linking with these key words to our salespage Worked on link building for our salepage. We got about 5-10 links to our salespage in the first week of March (5 seems to be significant for this competition and we are working on more). These links are not yet in Moz OSE, but Google has indexed these pages and links. For reference, here are some of these links (not all): http://www.iculture.nl/apps/ik-spreek-pools-taalcursus-pools-op-iphone/ http://linktopoland.com/nl/cursus-pools-leren-spreken/ http://naukaholenderskiego.pl/artykuly/aplikacje/rozmawiamy-po-niderlandzku-aplikacja-na-iphone-i-ipad/ http://pnkv.nl/nieuwsbericht.php?bericht=rozmowy-po-polsku-juz-po-6-miesiacach http://poolsewoorden.nl/pools-leren/aanmelden/ http://poniderlandzku.nl/ Shared and promoted our salespage on social media What we expected: Our salespage to show up on top for these keywords Our ranking to improve What happened: Our salespage disappeared all together from the search results for these search terms (it does show up for more specific search queries, for example 'cursus pools leren spreken') Our site seems to keep dropping lower and lower. We are now on the bottom of page 1 or on page 2 for 'cursus Pools' and 'Pools leren' and not with the desired page Questions we have for you to help us: Why do you think our salespage is not showing up anymore for these keywords ('cursus pools' and 'pools leren')? Do you think we got a penalty for over optimization or bad links? What can we more to get our salespage to rank for these keywords? (we are working on building/earning more links) What can we do to restore our rankings and not drop lower anymore? Do we need to give our efforts more time? How long? Any other adivce? Thanks so much in advance!
Link Building | | rdudkiewicz0 -
Internal Link Building and Link Juice Quality
Hi There! I manage the website for a law office that covers many geographical locations. For very specific niche content, we would prefer to create one piece of content and link to the various geographic locations where we would handle that topic instead of posting multiple variations of the same content for each specific geographical area. If we put a button on these pages that has links to each location, will that have the same "link juice" effect to the pages we're linking that linking directly in the text would? (example: the Where can we help you? button on this page : http://www.zdfirm.com/volkswagen-recall/) Thank you!
Link Building | | ZDAdmin0 -
When we use 'link:' for who get the link, how come google show us the same domain as a link.
the search result show the domain of its own. what is is? and is it meaningful as a link?
Link Building | | onedaykorea0 -
Manual Links Vs. Smart Links
Hey Everybody, Is there any downside to the smart link plugins that I see all over wordpress? Basically in short I enter a keyword and where I want that link to go (primarily internal) and set the parameters of repetition etc and it automatically adds the link to that. Now other than the obvious situation where it might put a link in an awkward place, is there anything wrong with this sort of software? Part of me things that this sort of software would not be liked by Google, and that it isn't really getting counted as a true link, but i wanted to see if there were other thoughts or experience with this.
Link Building | | HashtagHustler0 -
Will short linking to my site affect SERPs attribution of inbound link?
Some brand partners are using their short links to link back to our site (like bit.ly but they have their own). They have a high domain authority and trust so we want that link back to be read by Google. When I downloaded all inbound links from Moz, this brand's site was not listed, making me worried that the inbound link isn't being seen or considered! Haven't been able to find any info on this...
Link Building | | PAC31350 -
Links below the snippet
Hello, Does anybody know how can i obtain links under the snippet (see the example in the image attached) ? Thank you in advance! Cosmin zXhsG
Link Building | | cosmin_bicoiu0 -
How many links per week is too fast in link building?
For a new website/blog how many links per week looks suspicious or hurt the rankings?
Link Building | | aaran1 -
Different Link Titles Linking to the same page
So I'm doing a lot of link building but my question is how do search engines treat different link titles to the same page. For example, my main page is www.musillawfirm.com If I have 20 links from 20 sites linking to it as Melbourne FL DUI Lawyer and 20 more linking as Melbourne FL immigration Lawyer and More linking as Cocoa FL DUI lawyer etc... what happens? Do the search engines just rank me higher for all the terms or would it be better to always just link to separate landing pages? Thanks in advance
Link Building | | musillawfirm0