Ideal Campaign Set Up For Multiple Landing Pages Post Panda
-
I have a local floor cleaning business in the UK. I have various discrete services e.g. carpet cleaning, stone restoration and polishing (a page for each type of stone) that are delivered in distance geographical service areas. Each page is set up to target a "town/service" keyword. In each geographical location I have different competitors
Should I set individual campaigns for each landing page or is one site wide campaign the way to go.
Many thanks
David Allen
-
Glad it was helpful! Let me know if you have any other questions.
Cheers!
-
Thank you Megan - Just what I wanted - I had not considered the competitor angle.
-
Hi David! This is Megan from SEOmoz. You could really set up your campaigns either individually or as a root domain - it just depends on what you think would work best for your needs. Here are some pros and cons, though, that will hopefully help you reach your decision.
Root Domain -
Pros: 1. Might be easier for you to have everything in one spot rather than clicking between campaigns. 2. If you have the same keyword you want to track for everything then you would only need to enter it once as opposed to adding it to each campaign (and thus taking up several keyword spaces out of your allotted 300 instead of just 1)
Cons: 1. You're only given 3 competitor comparisons, so it would be pretty limiting if you have several competitors you want to track against
Individual campaigns -
Pros: 1. You can track up to 3 competitors for each campaign so you would be able to keep an eye on the direct competitors for each service. 2. It might be more convenient to have all of the data separated out to create clear lines between the services.
Cons: 2. It would takes up a lot more campaigns slots
I hope this helps at least a little bit! If you want to send us your specific URLs so we can take a closer look, feel free to send them to help[at]seomoz.org.
Thanks!
-
Thank you for your repiles Sandip and Keri.
Yes I'm trying to understand how to set up my SEP Moz campaign considering I will have a number of PPC and SEO landing pages. Will a root url cover all the pages or will I need to set campaign per page?
-
I'm looking at the tags for this post -- you're wondering about how to set up your SEOmoz campaigns, right?
-
Not sure whether you are talking about PPC campaign or organic SEO...
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to remove 404 pages wordpress
I used the crawl tool and it return a 404 error for several pages that I no longer have published in Wordpress. They must still be on the server somewhere? Do you know how to remove them? I think they are not a file on the server like an html file since Wordpress uses databases? I figure that getting rid of the 404 errors will improve SEO is this correct? Thanks, David
Moz Pro | | DJDavid0 -
Can I password protect specific campaigns
I would like for client A to access its online reports directly wihout access to other client campaigns. Is it possible to add some additional campaign specific password protection?
Moz Pro | | worldviewpr0 -
Why SEOmoz bot consider these as duplicate pages?
Hello here, SEOmoz bot has recently marked the following two pages as duplicate: http://www.virtualsheetmusic.com/score/PatrickCollectionFlPf.html?tab=mp3 http://www.virtualsheetmusic.com/score/PatrickCollectionFlPf.html?tab=pdf I don't personally see how these pages can be considered duplicate since their content is quite different. Thoughts??!!
Moz Pro | | fablau0 -
What is the difference between the Rank Tracker and the On-page Optimization page?
Both of them track keywords. In the Rank Tracker, you add each keyword manually and you associate it with a URL. For On-page Optimization page, the URLs are generated automatically based on searches and traffic?
Moz Pro | | ehabd0 -
Change campaign domain name
I have just changed the domain name on one of my sites, can i change the domain name of the reletive campaigns and keep the data, or do i have to set up a new campaigns?
Moz Pro | | AlanMosley0 -
SEOMoz Campaign shows Warnings for pages with >200 and <300 links
We currently use SEOMoz's campaign tool to review the SEO progress of our site. One thing we are unsure of is that SEOMoz gives us a warning for over 1000 of our pages because we have around 200 links on those pages (all in the Menu Drop Downs). I read the post and watched the video, Whiteboard Friday Flat Site Architecture a while ago and Rand mentioned there is no issue with having a web page with 200 to 300 links and he even encouraged it. So why would these show up as warnings in our Campaign?
Moz Pro | | PBCLinear0