B2B Social Media Creeping
-
I recently posted an (insightful) comment in a LinkedIn group. I can see that someone from this group has taken a look at my profile, so I'm assuming that they read my comment and they were at least a little intrigued as to who exactly I was. I would regard this person as a prospect. Maybe a slightly unlikely prospect as there's a couple thousand miles that separate us geographically.
I'm wondering what sort of etiquette/best practices there are for connecting somehow with this person/company. Initially I thought I'd follow them on Twitter, maybe like them on Facebook, but they have no such presence. I like the idea of connecting with them that way because it's a 'soft' connection - not too aggressive.
Doing something like emailing or calling and saying 'Hey, saw that you looked at my LinkedIn profile', seems creepy & desperate. Even sending an invitation to connect seems a little too forward.
I feel the only thing to do is to continue to involve myself in this group by posting thoughtful & insightful comments in order to get noticed further that way.
-
If you can contact the person directly, consider them a lukewarm lead. It's not like they filled out a lead gen form or otherwise told you they're interested in your product/service, but they're not exactly cold either. That being said, it is entirely possible that them looking at your profile was not motivated by any thoughts of purchase, so you don't want to go in too strong.
If I were you, I'd email them or send them an LI message and just say that you know that you're part of the same LI group, or that you're in the same field, or something like that and that you just want to say hi and learn about their business... or something to that effect. If they're not interested, they'll say no or not even reply. If they're interested, you've opened the door to inform them about what you do through asking them what they do
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google & Social
Hi Folks It's been made very clear to us that Google is paying attention to social signals. My questions are: How would I check that Google is aware of my Facebook activity and similarly of my Twitter and Pinterest work? If Google is not aware of these what are some steps I can take to inform them that a particular account is related to a my business site? Finally any must read articles on this topic would be appreciated. Thank you for your time to help me out
Social Media | | PHD1 -
Various question re SEO and social media
Hi all: It is time for my semi-annual “I don’t have a clue” question. Actually it’s questions since there are three although they may overlap. I am confused about the intersection of social media and SEO. A couple of years ago it seemed like one of the better procedures for link building was writing articles and having them published on Isnare, Goarticles Ezine and the like. Now I am not sure if this is effective anymore. It seems like all of the emphasis is being put on social media sites. Not just Facebook, Twitter Pinterest, and blogs, but big ones (that I don’t have a prayer in the world of getting on) such as Mashable, Reddit etc. How are my efforts best served at this point? Should I still submit articles to article directories or should I concentrate on guest blogging (which isn’t so easy if you want a reputable blog) or try something that I can’t even think of? Second, my blog is a Wordpress Blog that is no big deal and probably isn’t read much. It can be accessed either at Wordpress or through my site. It is listed in my Google Merchant Account, but I can’t imagine anyone reads it. It’s about gifts and products that we sell and is not going to stimulate anyone’s mind. Two things here: First (and I don’t know if anyone will know the answer to this) my site is hosted by Yahoo. There is a tab at the top of my site that takes you to the blog, but Yahoo also has some way to integrate the blog with the website. Does anyone know if this will make any difference? Second, the last several times that I ran by backlinks on Open Site Explorer my Wordpress blog has not shown up. It always did previously right at the top. Any guesses as to why it no longer shows? Finally, in the last couple of months I have had a precipitous drop in orders and visitors to my site. The only thing that I have done is to lower my budget for Google Adwords, but it was never that high to begin with and shouldn’t account for the change. Given the holiday season traffic should be picking up but it is going in the other direction. Does anyone know what is happening here and what to do about it? Anyone with really good insights might get a gift certificate from us (is that permitted on SEOMOZ – if not then forget it). The website is www,uniquegiftsanddecor.com. Here’s a thought – buy stuff from us. (ignore if this is spammy). Many thanks. Don
Social Media | | uniquegifts-2778790 -
Optimal Image Size For Social Sharing
Hi Everyone, I have just watch Rands latest whiteboard friday and in it he mentions that care should be taken to ensure that images are sized correctly for social sharing on facebook and Google+. Could anyone expand on what the ideal size for an image should be so that is sizes correctly when shared socially. Thanks Miles
Social Media | | easyrider20 -
Social Media updating
Hi, I was wondering if anyone would be able to tell me how SEOMoz records social media statistics. Namely when does SEOMoz record new: Facebook Likes Tweets Facebook Shares Google+ +1's I was wondering this because for campaigns that I am running the social media statistics displayed on SEOMoz are different to what is actually there. Thank you for any help.
Social Media | | SueCook_TAOS0 -
Is social media going to be the king of SEO?
Hi, Bit of a discussion really, every article out at the moment talking about SEO mentions how Social Media will take over in 2013. Is this really the case, should every SEO be focusing a large amount of time of Social Media? Far as im concerned I do a few things, try and build the social lists on different networks such as Facebook & Twitter also trying to get the list to engage with my posts and secondly social sharing from onsite content. Thats it at the moment.
Social Media | | activitysuper0 -
Myth or Fact: Social Media Dashboards Bad for SEO?
I want to start using HootSuite to pre-schedule Facebook/Twitter updates, but am plagued by nagging concerns because I have heard that HootSuite may impact SEO in a negative way. Is this truth or bull? If it i true, how so, specifically? And can anything be done to mitigate the negative SEO factors? Also, does anyone prefer another dashboard over HootSuite? Thanks in advance for your inputs!
Social Media | | 406lucy0 -
B2b pest control social media strategy. Any ideas?
Our client is a b2b pest control company. they are making software and sell leads and some day want to rank for bed bugs. they want to get into social media but I am having the hardest time coming up with ideas.
Social Media | | OxzenMedia
Can you help?0 -
Custom Social Media icons: Good or bad?
Hi guys, In our never-ending search for better SEO strategies and results, our journey has led us to question the idea of creating custom social media icons for our site. We are wondering if anyone has had experience, either negative or positive, by using these icons, or if there is no difference at all? I would like to make it clear that we are only thinking about customizing the icons that lead to our Facebook page, Twitter profile, YouTube channel, etc. NOT the like/share/tweet/etc buttons. We understand the negative effects in changing those icons, but are interested in knowing if creating general icons that match our design will be a good or bad thing. Any replies are appreciated, thanks!
Social Media | | jid0