Outreach - what to give away in return
-
We are creating a PDF that is useful for people in our industry.
In the email outreach, what should we give in return for these people using or linking to our PDF.
Looking for a list of possible ideas.
-
I like it! I would probably say either 1, 2 and 3 OR #4, otherwise it might be too much work for one link.
If someone pitched this to me, I would take it!
-
Maybe when I'm offering my useful PDF guide, I can in response offer all 4 of these:
-
A link back on a partner site
-
A link from facebook
-
A tweet of their URL
-
$100 of adwords where I set it up and run it for them.
where they could get any or all of them back if they like.
What do you think, Stephanie?
-
-
Here's some ideas...
free advertising (no follow link) such as banner ads, etc.
if you have more than one website, offer them a link from a different website
a free guest blog post for their website with a link back to your pdf
a link from your twitter or facebook pages
if you have free Google Ads coupons you could offer one of those, or offer to do some ads for them on your account with a free Google Ads coupon
I'll post more ideas if I come up with them
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Impressions Fell off a Cliff, No Manual Action, What Gives?
Hi Moz crew, We've got a bit of a riddle on our hands here at Flightpath. You see, we're an agency that specializes in digital services like web design, social media and SEO. Unfortunately, we seem to have been hit by an a algorithmic penalty on February 28th, 2014. This is a first for us - we've never had to deal with a penalty (manual or algorithmic) for our site or any of our client sites. Here's the situation: We were averaging around 1,500 impressions per day before the drop. Since 2/28, we see closer to 250 impressions per day. No manual action notice in WMT Branded keywords did not lose rank. It was primarily our the service-oriented keywords that we lost rank on (ex: "digital agency", "digital agency nyc", "social media agency nyc", "web agency new york" - we were page 1 for all of these, though "digital agency" wasn't as secure as the others). Backlink profile looks ok. We did a clean-up (disavowed a few hundred domains) as soon as we noticed the drop, but there wasn't anything in there egregiously offensive. There definitely wasn't anything NEW that was problematic. Not a lot of non-branded anchor text at all. No major changes to the site in 2014 Any ideas? The site is http://www.flightpath.com And here's a horrifying WMT screen grab: i.imgur.com/EY4OBG1.jpg UPDATE: We recovered nearly all of our missing rank/traffic/impressions for a 3-day period between 4/15 and 4/17. WMT Screenshot: http://imgur.com/V1fI1MQ During our brief recovery, we did lose a small amount of rank (just a few positions, only for a handful of keywords) compared to where we were pre-crisis. That makes sense though, we were pretty ruthless in disavowing domains and almost surely caught a few "positive" links along with the bad ones. Aside from that, it appeared to be a full recovery - every single one of our generic keywords was back for just over 48 hours. Any ideas? Was Google rolling out a new algorithm tweak, only to pull it back due to bugs? Or was it the opposite: Google rolling back the update that hurt our site to fix a few bugs before pushing it live again?
Intermediate & Advanced SEO | | f1_path0 -
Outreach - When is it important to wait vs ask for the link with the first email?
Hello, When is it appropriate to wait till the second or third email to let the person I'm outreaching to know that I want a link? Things I'm giving away: 1. Broken Link Building 2. $100 adwords traffic 3. social sharing of their URL (twitter & facebook)
Intermediate & Advanced SEO | | BobGW0 -
WhiteGloveInternational.com has taken a sharp fall in the rankings, what gives?
My site WhiteGloveInternational.com has taken a sharp fall in the rankings. I have specified the Canonical as www inside webmasters tools. I am using wordpress & a plugin called "Simple 301" in order to specify the canonical I used the rel meta tag and changed the site location to www inside wordpress general settings, however I have not updated with the "Simple 301" plugin. Should I? Should I 301 redirect all non www pages to their www counter part or should I wait for the SERPS to do their thing?
Intermediate & Advanced SEO | | entourage2120 -
Google giving me only partial site links?
Hi Guys, My site is #1 ranked for the term "waiting till marriage," but Google only gives me partial site links. See "Forums - Articles - Questions - Videos" links in attached screenshot. How do I get the full, page-dominating, mini-description-having site links? Any suggestions? Note: I've got a ton of content and decent traffic, but I haven't put much time into developing back links yet. I'm a php developer, but I'm new to professional-level SEO. Any help would be hugely appreciated. Also, sorry about the inflammatory nature of the site. It's not a preachy site; it's just a support group. Hope it doesn't offend. partial-sitelinks.png
Intermediate & Advanced SEO | | MikeAM270 -
Is it possible to Spoof Analytics to give false Unique Visitor Data for Site A to Site B
Hi, We are working as a middle man between our client (website A) and another website (website B) where, website B is going to host a section around websites A products etc. The deal is that Website A (our client) will pay Website B based on the number of unique visitors they send them. As the middle man we are in charge of monitoring the number of Unique visitors sent though and are going to do this by monitoring Website A's analytics account and checking the number of Unique visitors sent. The deal is worth quite a lot of money, and as the middle man we are responsible for making sure that no funny business goes on (IE false visitors etc). So to make sure we have things covered - What I would like to know is 1/. Is it actually possible to fool analytics into reporting falsely high unique visitors from Webpage A to Site B (And if so how could they do it). 2/. What could we do to spot any potential abuse (IE is there an easy way to spot that these are spoofed visitors). Many thanks in advance
Intermediate & Advanced SEO | | James770 -
When doing email blogger outreach what response rate do you expect?
How many emails do you send in the average outreach campaign? How many links would you expect from that? Also - when doing email blogger outreach do you need to offer the blogger something other than (great) content, in order to get a link? (maybe cash, or a link back?) I'm doing email blogger outreach for a number of clients and types of content, but am finding it hard to get links from bloggers. Any help is appreaciated! Thanks
Intermediate & Advanced SEO | | kevinmorley0 -
Googles Now Giving More Power To Ranked #1?
Not sure if this has been discussed before, but if you make certain searches in google i.e. "sports authority" you will find that the site ranked #1 has extra links below it like a "library" into their site. How do you get this "library" to appear on your site when your site is in #1? Attatched is a URL to flickr with a screenshot of the search. http://www.flickr.com/photos/65949972@N07/6006729328/in/photostream/
Intermediate & Advanced SEO | | HCGDiet0 -
Old pages still crawled by SE returning 404s. Better to put 301 or block with robots.txt ?
Hello guys, A client of ours has thousand of pages returning 404 visibile on googl webmaster tools. These are all old pages which don't exist anymore but Google keeps on detecting them. These pages belong to sections of the site which don't exist anymore. They are not linked externally and didn't provide much value even when they existed What do u suggest us to do: (a) do nothing (b) redirect all these URL/folders to the homepage through a 301 (c) block these pages through the robots.txt. Are we inappropriately using part of the crawling budget set by Search Engines by not doing anything ? thx
Intermediate & Advanced SEO | | H-FARM0