Google Analytics question

[benacuity]

Hi,

I recently relaunched my site on a wordpress CMS.

The relaunch has gone well except for a category of traffic within Google Analytics which is referral traffic from google.co.uk (its a UK site) which has dropped off hugely.

The non-paid search traffic from google.co.uk is the same or better than it was.

Can anyone tell me what the difference is between referral traffic from google.co.uk and non-paid search traffic from google.co.uk.

Thanks for your help. Ben

[Ben_Alvord]

The referral traffic that I've seen from Google has always been from Google image searches.  If you removed a bunch of images or changed their paths when switching to the new site, you may have lost traffic from image searches.

[Mark_Ginsberg]

See this info here - http://support.google.com/analytics/bin/answer.py?hl=en&answer=1011811&ctx=cb&src=cb&cbid=-1lv5wpxwzizr&cbrank=1

I'd recommend building a custom report to see full traffic referal info - look at the full url, and not just the domain - I built this custom report for myself and I find it very helpful - it's for an ecommerce site, but you can change the ecommerce info for goal info if that fits better

https://www.google.com/analytics/web/permalink?uid=E0KXNJqvRdS51dg3wkEfwg

Mark