Google Analytics tracking code for completely new website
-
Hello!
I use Google Analytics to monitor our company's websites. In the coming weeks we will roll out a brand new website for one of our brands to replace its current site. The domain name will remain the same.
My question is, should I use the same tracking code that's been used on the existing site for the new site, or is there a benefit to creating a new tracking code?
Thanks in advance!
Erik -
GWT is based on domains so you shouldn't have to do anything to it. Just do a quick audit to see if your sitemaps URL changed.
-
This also brings Google Webmaster Tools to mind. Is there a best practice for that? Is it adding an entirely new site, or just updating the existing site on Webmaster Tools?
Thanks again!
Erik -
Thank you, gentlemen!
-
To add to what Irving said, use the same GA account, but grab the latest code for that account. You'll want all the data in one account. Don't forget to create a new annotation so you can quickly remember when you launched the new site, and see what happens easily from that point forward (and backwards).
-
I would use the latest version of the code. Google has updated the code so it loads quicker and runs asynchronous.
I quote Google:
The latest version of the Analytics tracking code offers an improved way to track website visitors with Google Analytics. It takes advantage of browser support for asynchronous JavaScript to enhance the speed in which the tracking code is loaded. With the latest version of the tracking code, you can also place the Analytics snippet higher in the page without delaying subsequent content from rendering.
Although asynchronous tracking uses a different Analytics snippet and a different syntax for tracking calls than the traditional snippet, it supports the exact same tracking customizations as the traditional snippet. In fact, the asynchronous tracking syntax is also more flexible than the traditional snippet. For more details, see the Usage Guide.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Whats (Other) traffic in Google Analytics?
When I look through all our clients, a few are receiving the majority of their traffic from (other). [ Acquisition > Channels > (Other) ]. The only option in (other) is "website" or "offline", whatever that may be. And even weirder, the avg session duration is 0:00. Any idea what this may be?
Reporting & Analytics | | W2GITeam0 -
404 Status Codes in Google Search Console
Hi all, I've noticed in Google Search Console under 'Crawl errors' - 1. Why does the status code '410' come up as an 'error' in the crawl report? 2. Why are some articles labelled as '404' error when they have been completely deleted and should be a '410' - there are roughly around 1000-2000 of these. Thanks!
Reporting & Analytics | | lucwiesman0 -
I have just found that Google Analytics are suggesting everyone upgrade to their new Universal Analytics, will this affect my MOZ account? should I do it now or wait till they default the updgrade?
Here is the link from google developers https://developers.google.com/analytics/devguides/collection/upgrade/guide#overview
Reporting & Analytics | | Jacquie_AegisSafety0 -
Google Analytics & AdWords Conversion Tracking
I have Google Analytics implemented on my site and have goals/funnels set up to track the conversion process. I have just started an AdWords campaign but can't see/track conversions from it. Do I need to implement both Google Analytics AND AdWords scripits on the page?
Reporting & Analytics | | mj7750 -
Google Analytics Report throws up Google as a referrer
Good morning from Wet & Windy 12 degrees C wetherby UK... Using Google analytics I've noticed in the traffic sources refferer subsection some traffic is categorized as originating from Google. Whats puzzling me is.... I know a huge amount of traddic stems from Google but as the below screenshot illustrates only 21 visitors come from Google: http://i216.photobucket.com/albums/cc53/zymurgy_bucket/google-refferal-sources-top-levelcopy.jpg And when i drill down some are coming from Google mobile 😞 http://i216.photobucket.com/albums/cc53/zymurgy_bucket/google-referral-sourcescopy.jpg Is traffic categorised as Google referrer down to Google hiding searches via ssl as explained here: http://i216.photobucket.com/albums/cc53/zymurgy_bucket/google-referral-sourcescopy.jpg Any insights welcome 🙂
Reporting & Analytics | | Nightwing0 -
301 Tracking with Google Analytics hurts SEO?
Hey guys, I have an old-domain.com and a new-domain.com. old-domain.com has reputation and through a 301 redirect it's handling it over to new-domain.com. I want to know how many people still visit old-domain.com and track this with Google Analyitcs. I read the best solution for this would be a Google Campaign URL. My question: Does a URL like "http://www.new-domain.com /?utm_source=&utm_medium=redirect&utm_campaign=" hurt the effectiveness of the 301 redirect?
Reporting & Analytics | | optimiert-es0 -
Tracking PDF Downloads in Google Analytics
Hi, I work on a site that allows users to download whitepapers after filling out a form. Once they do this they are redirected to a URL which is the PDF. We use Wordpress and these documents were uploaded to the media center. I've tried researching how to track these downloads in GA, since the code is not present on these pages, but have read a few different answers. Anyone have firsthand experience? Thanks!
Reporting & Analytics | | tinarose0 -
Why isn´t my google analytics registering goals?
Hi everyone! I know this is is not the standard SEO question, but I hope you can help me with your knowledge. I set some goals in GA for the thankyou page that appears when a client requests more information on a property for sale. Problem is I have been testing them and the goals don´t get registered. I don´t know what am I doing wrong and I would really appreciate if you could help me through some light on this. I have attached an image of the option for the goal in GA. Can anybody help me? Paroa.png
Reporting & Analytics | | inmonova0