International Domain and URL Method of Preference
-
I'm seeing varied opinions and methods preferred for domain/URL structure on international websites. A specific example we have now is an international brand in Asia, USA, Brazil/South America, Australia, New Zealand and Africa. Their current domains are all fragmented across the brand and our goal is to have them unified, examples of their issue here;
country.brand.com
www.brand.com.au
www.brand.co.nzWhat I'm looking for is an approach that will have the best long term impact but no short term losses as well.
I'm leaning toward www.brand.com.eu or www.brand.com/eu/
Looking at SERP's for other countries, subdomain geographic segmenting doesn't seem to show on any first pages in the SERPs. There is one other option I'm still interested in finding out more about, geographically segmenting sites and pages through canonical or hreflang.
Interested in hearing some additional POV's.
Thanks!
Anthony
-
Thanks for the input Irving.
-
One main .com site with language folders is the best way to go. Easier to maintain, better for SEO to have one enterprise sites, shows the user you are global.
You need to deal with duplicate content by writing same language regions differently which is the pain about international sites.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Redirection of 100 domain to Main domain affects SEO?
Hi guys, An email software vendor managed by a different area of my company redirected 100 domains used for unsolicited email campaigns to my main domain. These domains are very likely to get blacklisted at some point. My SEO tool now is showing me all those domains as "linking" to my main site as do-follow links. The vendor states that this will not affect my main domain/website in any way. I'm highly concerned. I would appreciate your professional opinion about this. Thanks!!
Intermediate & Advanced SEO | | anagentile0 -
More internal links pointing to internal page vs homepage
I was looking at our GSC internal links section and I saw that we have 901 internal links going to our compare rates form and 890 going to our homepage. At the end of most of our content I add a call to action to our compare rates form. Is this SEO friendly or should I have more pointing to the homepage and less pointing to our compare rates page?
Intermediate & Advanced SEO | | LindsayE0 -
Internal Linking - Can You Over Do It?
Hi, One of the sites I'm working on has a forum with thousands of pages, amongst thousands of other pages. These pages produce lots of organic search traffic... 200,000 per month. We're using a bit of custom code to link relevant words and phrases from various discussion threads to hopefully related discussion pages. This generates thousands of links and up to 8 in-context links per page. A page could have anywhere from 200 to 3000 words in one to 50+ comments. Generally, a page with 200 words would have fewer of these automatically generated links, just because there are fewer terms naturally on the page. Is there any possible problem with this, including but not limited to some kind of internal anchor text spam or anything else? We do it to knit together pages for link juice and hopefully user experience... giving them another page to go to. The pages we link to are all our pages that produce or we hope to produce organic search traffic from. Thanks! ....Darcy
Intermediate & Advanced SEO | | 945010 -
Switching Url
I started working with a Roofer/Contractor about a year ago. His website is http://www.lancasterparoofing.com/. The name of his business is Spicher Home Improvements. He used to have spicherhomeimprovements.com, well he still does. He was focusing on Roofing and Siding but now would like to branch to other areas like Interior remodeling. So adding interior work under LancasterPaRoofing.com is not applicable. I do not think starting another domain and having two is the best option. I think he should go back to using SpicherHomeImprovements.com and I assume he would take a small hit but in time he should be better off. Plus the url is more applicable to the real name of his business. Thanks for any feedback I receive. Chad
Intermediate & Advanced SEO | | ChadEisenhart0 -
301 forwarding old urls to new urls - when should you update sitemap?
Hello Mozzers, If you are amending your urls - 301ing to new URLs - when in the process should you update your sitemap to reflect the new urls? I have heard some suggest you should submit a new sitemap alongside old sitemap to support indexing of new URLs, but I've no idea whether that advice is valid or not. Thanks in advance, Luke
Intermediate & Advanced SEO | | McTaggart0 -
Should I change wordpress urls?
Should I change my wordpress permalinks to include the keyword? For examples at the minute my url is http://www.musicliveuk.com/home/wedding-singer. Is it better to be http://www.musicliveuk.com/live-bands/wedding-singer. 'home' is not relevant so surely 'live-bands' would be better? If I change the urls won't I lose 'link juice' as external links will all point to a url that no longer exists? Or will wordpress automatically redirect the old url to the new one? Finally, if I should change the url as described how do I do it on wordpress? I can only see how to edit the last bit of the url and not the middle bit.
Intermediate & Advanced SEO | | SamCUK0 -
My URLs are a mess!
Hi all, I am having some SEO done on my website and I have been asked to tidy up my URLs. They show the word 'brand' or 'item' and an ID number in every one. http://www.societyboardshop.co.uk/brand/Girl-Skateboards/153/ http://www.societyboardshop.co.uk/item/Girl%20Skateboards%20Guy%20Mariano%20OG%20Guy%20Skateboards/898/ My developer says that we cannot remove these words as they 'form part of a routing table' for each url. How do I fix these URLs? Many thanks in advance. Paul.
Intermediate & Advanced SEO | | Paul530 -
Changing Site URLs
I am working on a new client that hasn't implemented any SEO previously. The site has terrible url nomenclature and I am wondering if it is worth it to try and change it. Will I lose rankings? What is the best url naming structure? Here's the website http://www.formica.com/en/home/TradeLanding.aspx. (I am only working on the North America site.) Thanks!
Intermediate & Advanced SEO | | AlightAnalytics0