Avoiding keyword cannibalisation in Wordpress Structure
-
Hi all,
I've been planning the WordPress structure for a client for a long time, and soon need to get started. I keep coming back to this problem / question, whereby there will be a static Page with a name like "Christmas Collection", but there also has to be a Category called "Christmas" to accomodate new content. Is this likely to cause serious keyword cannabalisation?
It's a non-ecommerce site
To elaborate we need to have the following static Pages:
christmas collection
easter collection
halloween Collection
and each of these Page's will be populated with related Posts (based on category ID) after the Page's content. And these corresponding Categories need to be similarly named.
As there's no apparent relation between Pages and Categories, I keep coming back to the concern that having a Page named "Christmas Collection" and a Category called "Christmas" is a big SEO NO NO.
Any thoughts, opinions, workarounds much appreciated!
Regards,
c
-
Well, considering there will be only one page which will probably mention the words, christmas, and all related words (not so much phrases), plus the category that will contain posts with those same words, it's a fight i can't really avoid!
But I understand what your saying, the search engines should figure it out.
Ok, i'll get on and create this website!
Many thanks for your insight!
c
-
I honestly don't see any problem with what you are wanting to do. That certainly wouldn't cause me concern.
Just remember that you don't want pages to fight against each other in terms of which one is going to serve the content for a given phrase. However, don't try too hard otherwise you might find Penguin coming along and giving you a hit before you even get anywhere. OOP (over optimisation penalties) are quite common when you try to do everything you possibly can.
Just keep it clean and you should be fine without having to worry about trying too hard.
And just remember that Wordpress has lots of little nuances that could be classed as problematic by other SEO's, but in reality, it is invariably pretty good at what it does, and does without penalty out of the box.
Andy
-
Thanks Andy. the URLs would end up looking like:
domain.com/christmas-collection for the page
domain.com/christmas for the Category
and
domain.com/christmas/post-title for categorised Posts
We will certainly want them both indexed, as the content will be unique. And great, i hope!
I'm thinking of going down the route of using the Category template in place of the Page. In other words, create a category template with content at the top, and the posts listed underneath. But, I'm no code ninja, and from what i've read Category templates are limited.
Thanks again
-
No, this won't be an issue. All you are talking about is a URL structure, but then you can get round this by changing your permalink structure if you wish.
However, I know others who have added the categories to their Robots.txt and others who have noindex'ed them. I also see many other sites that do absolutely nothing and with nothing detrimental in the SERPs.
It's not a biggie, but I am sure others will have some suggestions for you if you do want to do something about it.
Just focus on the great unique content on the pages and this will be Google's primary concern.
Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Having a Keyword in # is not that important in 2018, Do you agree?
Earlier having a Keyword in was one of the important ranking factor or at least every SEO guru use to suggest this. But, of late, we are noticing that Google is not giving much weightage to it. What are your thoughts on this?
Intermediate & Advanced SEO | | SameerBhatia3 -
Proximity of keywords in text
In content, does the proximity of semantically related keyword matter ? Thank you,
Intermediate & Advanced SEO | | seoanalytics1 -
Multiply List of Keywords | Tools?
Hi guys, I was wondering does anyone know of any tools which you can had a large list of seed keywords and it will find related keywords per seed keyword. I know scrapebox, ultimate niche finder can do this, but was wondering if there was anything else in the market to checkout? Cheers.
Intermediate & Advanced SEO | | jayoliverwright0 -
Linking to own homepage with keywords as link text
I recently discovered, that previous SEO work on a client's website apparently included setting links from subpages to the homepage using keywords as link text that the whole website should rank for. i.e. (fictional example) a subpage about chocolate would link to the homepage via "Visit the best sweet shop in Dallas and get a free sample." I am dubious about the influence this might have - anybody with any tests? I also think that it is quite weird when considering user friendliness - at least I would not expect such a link to take me to the homepage of the very site I was just on, probably browsing in a relevant page. So, what about such links: actually helpful, mostly don't matter or even potentially harmful? Looking forward to your opinions! Nico
Intermediate & Advanced SEO | | netzkern_AG0 -
Wordpress uploads folder issues
Hi, i have recently moved my wordpress blog to a new server.. Previously I had a url as website.com/blog My blog site is now running on the domain website.com Now most of my images are in the correct folder path wp-content/uploads Howerver, some of my images are pointing to a folder /blog/wp-content/uploads and so I am getting many missing image on the front end. How do i get the /blog/wp-content/uploads point to the new url wp-content/uploads Thanks guys.. Taiger
Intermediate & Advanced SEO | | Taiger0 -
Multiple Keywords for a site
I have a client that is OBSESSED with KWP ranking (don't go there...I know) This client offers multiple services, dog boarding, dog grooming, dog training, dog daycare and dog walking. Essentially these are our focus. She ranks on page one for all of these words (locally of course) BUT she wants to rank in positions 1 and 2 for all of these words. Here's my rub, with her limited budget, we focus on 1 word (and associated long tails like "dog boarding in the south loop) and it takes a couple of months to zoom up to positions 1 or 2 (not counting map pack....she wants ORGANIC) While we're focusing on this 1 word, the others maintain their ranking or slip a few spots (like from 6 to 😎 Conversions average about about 1 a day, organic traffic is roughly 1000 hits a month. In your opinion is it better to split this focus between the 5 target words every month, more slowly building ranking, but maintaining it for longer periods of time. Or do it the way we have been chase dog boarding, then chase training, and so on. It just seems like we are CONSTANTLY chasing something while something else falls. Thanks Tracy
Intermediate & Advanced SEO | | lkilera0 -
Wordpress blog in a subdirectory not being indexed by Google
HI MozzersIn my websites sitemap.xml, pages are listed, such as /blog/ and /blog/textile-fact-or-fiction-egyptian-cotton-explained/These pages are visible when you visit them in a browser and when you use the Google Webmaster tool - Fetch as Google to view them (see attachment), however they aren't being indexed in Google, not even the root directory for the blog (/blog/) is being indexed, and when we query:site: www.hilden.co.uk/blog/ It returns 0 results in Google.Also note that:The Wordpress installation is located at /blog/ which is a subdirectory of the main root directory which is managed by Magento. I'm wondering if this causing the problem.Any help on this would be greatly appreciated!AnthonyToTOHuj.png?1
Intermediate & Advanced SEO | | Tone_Agency0 -
Optimizing the HomePage of a WordPress blog
Dearest SEOmozzers, I am creating WordPress blogs and I would like to know from a WordPress expert how to better optimize the homepage of a site. In particular, I'd like to know how to create an SEO-friendly homepage that I want to optimize for certain keywords. Do you think that it is better to show on the homepage the posts that I write, which change constantly, or a static, well-optimized text that will include the keywords I want to rank for? I have been naively using the changing posts, but after an analysis of the competitors I have noticed that most of them use a static text and show only the most recent post at the bottom of the page. I'd really appreciate it if you could let me know the best practice to adopt to optimize the site. Thank you. Sal
Intermediate & Advanced SEO | | salvyy0