What happens to (external) linkjuice after you redirect a page?
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Hope everybody is having a good day:).
I was wondering what happens to the external link juice of a page when you redirect it to a new (and improved) url?
For instance www.example.com/lowvolumesword/highvolumeword/ 301 --> www.example.com/highvolumeword/
Will the /highvolumeword/ page lose a lot of (external) linkjuice?
Is it best to change the external links to the new url manually or leave them as is and let the 301 redirect take care of it?
Is it possible to say that no more than x% of your linkjuice will be passed through via a 301?
I hope im making sense here and am looking forward to your reaction.
Thanks in advance,
Lawrence -
Hi All,
Mini update here.
Matt Cutts posted a video exactly about this issue on YouTube yesterday.
Basically he says 'PageRank' loss via 301's is a MYTH :D.
In my opinion this sounds like great news to me.
I assume i won't have to change all my external links to a new url just to save +- 10% juice
Video link:
http://www.youtube.com/watch?feature=player_embedded&v=Filv4pP-1nwHope this info is usefull to you guys ( and gals) :),
Lawrence Shaw
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Hi Takeshi Young,
Very intersting information from pretty much the most credible source.
So if i leave the links as is i'd have a little loss of linkjuice (10/20%), If i want 100% juice to be passed along i would have to change the links targetting url to the new ones.
Does Google get 'upset' if you change existing external links? I can imagine that the 'bots' don't like existing links changing much and could consider it spam tactics.
-
Matt Cutts from Google has said himself that 301s do not pass all their link value:
http://www.seroundtable.com/archives/021832.html
As to exactly how much value is lost, only a Google engineer would know. From my experience, it's not a very big loss, probably only 10-20% at most.
-
Hey Dan,
Thanks a lot for sharing your thoughts. I agree with you 100%.
I wonder if there is anyone else who has another opinion or knows of case studies that have tested what we are thinking.
Got a lot of migration ahead of me with quite a bit of linkbuilding on the 'old' url's, so definitely want to do whats best in thiscase
-
HI Lawrence
As far as i understand it aprox 90% of the 'juice' will be preserved/passed on to the new URL
If able to change any of the external links to the new one quickly and easily then why not, to get the 100%
Thats my take on it anyway
All Best
Dan
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Link Building | | Adina Laura Matei
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https://clients1.google.com/url?sa=t&url=http%3A%2F%2Fwww.antena24.ro/0 -
Sudden drop in external links... why?
We had a lot of external links (2.5K, which was good compared to our competition), but in the last few weeks, it dropped 1.1K. I obviously did something wrong. What are the causes of such a dramatic drop like that? Questions, suggestions, ideas, anything is welcome at this point. Thanks!
Link Building | | brandon_lee0 -
Alt text from an external site
We have a relevant external website that is linking to our site through an image. What ideally should the alt text of this image be? Should it just be non-commercial as generally advised with the anchor text of an external link? Or should it include where suitable relevant keywords? Keen to know people's thoughts here! Thanks.
Link Building | | Gavo0 -
Links to main landing category page or links directly to products
I have an ecommerce website and a manufacturer is providing links directly to my website from their products pages because they do not sell directly online. What is my best linking juice power for this situation:
Link Building | | dsmolinski
Manufacturer A has a number of different brands: brand1, brand2, brand3 and a number of different products in each of it brands. They are currently linking their individual products to my individual products on my website. My website is setup like this:
my.com/manufacture-A
my.com/manufacture-A/brand1
my.com/manufacture-A/brand1/product1
my.com/manufacture-A/brand1/product2
my.com/manufacture-A/brand2
my.com/manufacture-A/brand2/product1
my.com/manufacture-A/brand2/product2 What is the best practice for this situation:
--Linking manufacturer product to my product
--Linking manufacturer product to my associated brand page
--Linking manufacturer product to main manufacturer page
--or something else? Thank you and I can provide more details if need be. Denny0 -
Diluted Link Pages
When looking at a competitor's links, is it worth the time to try to get listed on sites they're listed on if all they seem to be are pages with links? Here's an example: http://blacktieaffairlimousines.com/links.html I'm finding a lot of these, along with other low quality links from sites in other countries such as China, that have nothing to do with their business. This is for a self storage company. Most of what I'm finding are what seem to be more "old school" link building (farming).
Link Building | | DougHoltOnline0 -
External linking on a company blog
This has been bothering me for a long time. Our company has a sub-domain blog that gets a respectable amount of traffic but not a lot of SER. Most of our traffic comes from social shares (although we do rank really high for a few key searches). The blog manager is convinced that providing external links to additional resources or source material "dilutes the SEO juice" for the blog. URLs are provided, but they aren't linked. Attempts to sway her to the idea that external links are actually Good Things® have been stonewalled. Tell me I'm right and why.
Link Building | | AMSVansSEOTeam0 -
What pages to nofollow?
We are doing a homepage redesign on our site and as I was going through the code I noticed no links are nofollow links. We have pages such as policies, contact us, links, about us and FAQ that we are not really concerned if anyone visits or if they are indexed. Would it be smart to nofollow these links? Also what other types of links would you recommend we no follow? We would like to get as much link juice as possible to our top categories, but don't want necessary pages to get forgotten. Also, do links higher up on the page get more link juice than items on the bottom of the page? Any knowledge or suggestions on the topic is greatly appreciated!
Link Building | | ClaytonKendall0 -
Retain keywords with redirect
I manage a site the sells product A and product B (both major keywords for us). If I buy the url www.productB.com and redirect it to the original website, would the original website gain any benefits in search engines? Would the benefits of having a url with the keyword be lessened because there isn't content hosted there, only a redirect to the original site?
Link Building | | livethesource0