Purchasing local domains for SEO
-
Hi,
I'm considering buying domains to help build our SEO traffic. But, I'm looking for some advice on whether or not this can hurt us.
For example, if our site is www.brandname.com and the site is all about online education, would it beneficial for us to purchase a local domain like education.boston.com and optimize with unique content so we can point back to our own site (if "education boston" is a high volume keyword)?
Thanks!
-
Great, this is super helpful. Thank you both for the information as well as your suggestions.
-
As Takeshi mentioned, doing this in a sustainable and long-term way is very resource intensive.
I'm generalizing, but I would personally look at building out subpages, whole site sections, and resources on your existing site, rather than new domains. You're much more likely to get links to a subpage or section that has killer resources and information than you are to get them to a new small-ish site. The coverage you're going to get from external efforts, such as writing top-notch articles and getting them placed on respected sites might also be worth exploring as an alternative.
If you can do all of this as well as build out new sites with unique content, then go for it.
-
Building out a second or third site is a resource intensive task. Not only will you have to generate content & links for your main site, you will also have to create content & links for your secondary site for them to have any value. You are effectively doubling your work.
If you have the resources for it, it can be a good strategy for taking up multiple slots in the search results, as well as creating a source of links that your competitors cannot duplicate. However, be aware of the effort it will take you and weigh the costs & benefits.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Domain seo vs subdomain
when building links is it better to link to the main domain (www.aabbccarpetcleaning.com) or www.aabbcccarpetcleaning/carpet-rug-cleaning
Link Building | | dhanson240 -
SEO value of links from international TLDs to local (.be/.nl) TLDs
I'm linkbuilding for a couple of websitew of mine with TLD's of .be and .nl. When i look at my competitors, i see they also have backlinks from .com, .cz,... But do those international backlink account for any value (link juice) being past on?
Link Building | | RoderickG0 -
Is there a way to easily add "domain:" in front of an entire list of domains you want to disavow?
I'm submitting some disavow reports for clients. As most of you likely know you can either disavow a URL or a domain. So, to disavow a url, you would enter into the text file: http://www.example.com/this_page.html and to disavow the entire domain you would enter: domain:example.com I find that in most cases you would want to disavow the domain. For example, if there is a backlink on www.exampledirectory.com/health/page24/, by the time Google goes to disavow that link it may be on page 25. However, it is super time consuming to take my list of urls from a spreadsheet and type, "domain:" in front and also remove the http://www. Is there a way this can be done programatically?
Link Building | | MarieHaynes0 -
Publish content on current domain for content boost or new domain for links?
I have about 1000 unique and organically generated articles. My quote compare business has had briefs submitted by clients for over two years. The content has only been accessible to registered members. I want to polish it ASAP. Is it better to publish the content on the existing website in a sub folder or set up a new website to publish the content and have every article link back to the main website? Content is around 300 words x 1000.
Link Building | | designquotes0 -
Mutiple domains pointing on the same web site issues
We have in out company lots off different domains pointing to the same web site (On for most major countries actually...) . Unfortunately this was done by having all the DNS names to point to the same IP address to the target web site, and not by using a redirect as should have been done. As most of the pages on the web site are linked internally (All the pages of the site links at least to the front page), this resulted to have all the different domains linking one to each other causing artificial external backlinks to our main .com web site. I just wonder if google is giving us a penallity for this backlinks ? Also this causes the same content to be shared among different domains, resulting probably to self competition for keywords. Should we now remove all other domains resulting to a loss of these "artificial backlinks" ?
Link Building | | opic0 -
Is it possible to check domain authority for a list of 100+ domains at once?
Well, as topic. I have a list wih a bunch of domains, I want to sort them by DA. Is this possible in some quick way?
Link Building | | ToiletFish0 -
Negative SEO
It looks like either opensiteexplorer is broken or two of our domains are being spammed via negative seo with very low quality links:
Link Building | | Beatbuster
http://winter.bergleben.at is a project pretty new in development. Last time I checked we had 39 linking root domains. Now - couple of weeks later - we have more than 800 linking root domains. Most of them very dubious ones. Problem is: the link anchors look correct of what we or a user would typically link to most of the URLs identified by OSE I cannot even find a link back to us on there If it weren`t for the correct link anchors I would consider something wrong with OSE.
Another URL affected is www.skiinfo.de We are very proud of our quality and organic approach to editorial journalism, but we are in a very competitive field, so I would not be surprised if someone would apply negative SEO against us. Can someone briefly look into it and tell me if they came up with the same issue?0 -
Please take a look at the SEO of my site
Hello, I was wondering if you guys could analyze my site and give me pointers on how I could improve it's SEO. I'm a health and wealth coach, NLP coach, and life coach in the Boise, Idaho area. bobweikel.com Also, any link building advice you can give would be great. Here's my backlink criteria Age (as old as possible) A lot of unique content A clean site Backlinks going to that site Facebook followers Which of course means high search engine rankings Thanks
Link Building | | BobGW0