Grr . . . Just can't seem to get there
-
mrswitch.com.au is one site that we are consistantly struggling with . . . It has a page rank of 3 which beats most of the competitors, but when it comes to Google AU searches such as Sydney Electrician and Electrician Sydney etc, we just can't seem to get there and the rankings keep dropping.
We backlink and update the pages on a regular basis
Any ideas? - Could it be the custom CMS system?
-
Thanks for the help! - Perfect advice!
-
No probs Steve, glad I could help
-
Awesome, yeah that does help. Thanks
-
It's a micro format of HTML.
You can use it to, for want of a better word, 'tag' your address, so basically it is a way of saying to bots that hey, you know this string of characters that follows, it is an address... there is some conjecture as to its usefulness, but I believe it is best practice to use it, especially with local search focused projects.
More info here: http://microformats.org/wiki/hcard
And a nice tool here: http://microformats.org/code/hcard/creator
I hope that helps
-
What's the score with hcards? I don't know much about it.
-
Also, when you say you backlink regularly, from where? Try to get backlinks from local sites to local pages... i.e. Sydney Electrician: get backlinks from local sydney directories, blogs & sites about Sydney, etc...
I haven't checked any of these for whether they're paid, nofollow, etc... but just as examples:
http://www.sydney-city-directory.com.au/
http://www.sydneycity.net/directory.htm
http://www.sydneybusinessdirectory.net/
http://www.expat-blog.com/en/directory/oceania/australia/sydney/
http://sydney-city.blogspot.com/
http://blogs.usyd.edu.au/sydneylife/
And obviously mix that with relevant links to do with electricians... and preferably sites that are electrician and Sidney based combined if possible... easier said that done I expect.
The same for other trades and other towns.
-
I agree fully with what Ryan suggested above, if local is your target. Also consider using the hcard microformat on your address, as that can't hurt either.
-
Are you trying to get in the local listings? If that's the case just get the address on the page and start submitting through Google Local. If it's a chain submit the bulk listings and/or service areas. Pages like this: http://www.mrswitch.com.au/location are going to hurt you as the engines will see it as a keyword stuffing attempt to manipulate results around any Sydney suburb + "Electrician". I'd recommend getting rid of the location page in its current format and replace it with a few of your actual locations. Use your keywords sparingly, and use the tools Google provides, especially mapping and reviews.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Crawl solutions for landing pages that don't contain a robots.txt file?
My site (www.nomader.com) is currently built on Instapage, which does not offer the ability to add a robots.txt file. I plan to migrate to a Shopify site in the coming months, but for now the Instapage site is my primary website. In the interim, would you suggest that I manually request a Google crawl through the search console tool? If so, how often? Any other suggestions for countering this Meta Noindex issue?
Technical SEO | | Nomader1 -
Why can't google mobile friendly test access my website?
getting the following error when trying to use google mobile friendly tool: "page cannot be reached. This could be because the page is unavailable or blocked by robots.txt" I don't have anything blocked by robots.txt or robots tag. i also manage to render my pages on google search console's fetch and render....so what can be the reason that the tool can't access my website? Also...the mobile usability report on the search console works but reports very little, and the google speed test also doesnt work... Any ideas to what is the reason and how to fix this? LEARN MOREDetailsUser agentGooglebot smartphone
Technical SEO | | Nadav_W0 -
Site went down and traffic hasn't recovered
Very curious situation. We have a network of sites. Sunday night one (only one) of our sites goes down, and since then we've seen a loss in traffic across all our sites!! Not only have we seen a loss of traffic, we also saw a loss of indexed pages. A complete drop off from 1.8 million to 1.3 million pages indexed. Does anyone know why one site outtage would affect the rest of them? And the indexed pages? Very confused. Thanks,
Technical SEO | | TMI.com0 -
URL gets cut off in Google
Hi everybody, I got a question concerning my website URLs. It's a large WordPress website and we've got a lot of categorised pages ('parent' / 'child'). Now when I search for a specific page I only get to see the 'parent' name in the URL. The page which I am looking for isn't visible. Only a small arrow which shows me 2 options (in cache and compare). The URLs are not too long. Does anybody know why this happens, and how I can solve it? I added a image for reference. (Where /partners/ is the parent page and /partners/aruba/ isn't visible) Thank you very much. LSsT1Ua
Technical SEO | | SecureLink0 -
Mobile site not getting indexed
My site is www.findyogi.com - a shopping comparison site The mobile site is hosted at m.findyogi.com I fixed my sitemap and attribution to mobile site in May last week. My mobile site pages are getting de-indexed since then. Website - www.findyogi.com/mobiles/motorola/motorola-moto-g-16gb-b95ef8/price - indexed Mobile - m.findyogi.com/mobiles/motorola/motorola-moto-g-16gb-b95ef8/price - _not indexed. _ Google is crawling my website and mobile site normally. What am I am doing wrong?
Technical SEO | | namansr0 -
Do Seomozers recommend sitemaps.xml or not. I'm thoroughly confused now. The more I read, the more conflicted I get
I realize I'm probably opening a can of worms, but here we go. Do you or do you not add a sitemap.xml to a clients site?
Technical SEO | | catherine-2793880 -
How to get rid of back links?
I would like to clear all of the links linking to us to start over fresh? Our site has become non existent on Google with no messages or warning from them through webmaster tools. From tools on here and other sources it indicates that we should be ranked ahead of our competitors or atleast comparable. We are not found under the keywords that we use to be...."parts washers" "part washer" industrial cleaning systems etc.. our site is www.vortexpartswashers.com. Any help will be greatly appreciated.
Technical SEO | | mhart0 -
Why isn't Google pushing my Schema data to the search results page
I believe we have it set up right. I'm noticing all my competitors schema data is showing up which is really giving them a leg up on us. We have a high ranking website so I'm just not sure why it's now showing up. Here is an example URL http://www.airgundepot.com/3576w.html I've used the Google webmaster tools tester and it all looks fine. Any ideas? Thanks in advance.
Technical SEO | | AirgunDepot0