Link Building Techniques of 2013
-
I read the recent post of Future proof link building.I totally agreed that this is the way we need to build all links.This is the answer to how we need to create backlinks. I have a question for many senior members here.Which link building technique they are using especially to increase domain Authority.
with Techniques If you possible source or guide me how you do it,that so nice from your end.
-
Hi Christopher
Link Round ups and Resource pages are quite common on the web especially with bloggers.
I wrote a post about finding and approaching these types of sites...
-
"Resource Lists and Link Round ups",Can you add a little explaination on what and how of this tool?
-
Hi Christopher (great name by the way)
When it comes to link building it really depends on the niche, the budget and strategy of the overall campaign as to what types of links I would advise anyone to go after.
1. Guest Blogging on Real Sites with Real Communities (not those glorified article directory blogs)
2. Resource Lists and Link Round ups if you have a high quality resource don't be afraid to ask other webmasters to link to you
3. Infographics - Data Visualisations really go down well in certain niches - in other areas they've been done to death
4. Broken Link Building and Helping Webmasters clean up technical site issues
If you are still struggling for inspiration then I recommend you check out this post
http://pointblankseo.com/creative-link-building
and I have a list of my favourite link building blogs here:
http://tripleseo.com/best-link-building-blogs-2013/
But as Mike King says "its about making friends or making the news"
-
Keri sorry I am new to this Webmaster Community so I am not sure about it.He posted a same response several times even with my new reply so I think its like it but thanks for clarification.I excuse I am wrong about it.
-
Christopher, our Q&A system sometimes is slow and multiple identical responses get posted on occasion. Heather was not trying to spam, it was our fault. We have a system upgrade coming next week that should fix this.
-
Building value and delivering it surely thats the essence of today success.This is what every one wants.The Search engines and the users.I have recently developed a blog about forums.
http://forumlist.info/
It give the users list of relevant forums of there topic.
Jumping high in alexa and even PR 1 of all internal pages and old post in less than 6 months with out SEO.Surely moving on my questions.Still there are some ways if not many we can create some good backlinks.Guest blogging voice I hear every where.People says Forum/blog posting with little different still on song. here is what I get one example of PR from you and some one else.I am all confuse hearing too many opinions so I just step ahead and asked you guys for some real life experience.
If the other practices still work what cares a person needs to take on creating backlinks from them. -
Heather Baker Its like you try to add some spam here.One post is enough at a time.If you are real than answer me How can I add backlink in PR.I read a post in SEL claiming that the world of PR is over and in case you still do it.Do it for press publication with one or two open URL.Anchor text PR no longer have same value because people abruptly use it to manipulate rank.
-
Hey Christopher,
Great Question. This is a topic really close to my heart as I consider myself primarily a link builder before an account manger.
The way I create backlinks for large ecommerce platforms (1 million+ visits from search per week) has reverted back to the more traditional way of doing marketing and PR, it now just has a SEO twist to it.
Building out the assets you have on your site is key here. For example, if you are an optician, perhaps you should build out a widget that allows users to take a picture with there webcam and add the new glasses range to see how they look. Then set up a press release and contact some of the industry bloggers about it and see if they would be interested in writing about it. Then support this through the companies brand social channels.
If you are a local business, I would say you need to go back to the 1940s ways of doing business and get to know your neighbour and start giving back to the community in order to get those prized links. For example, if you are a removal service in a University town, you should be offering students big discounts on your service and contacting the university to get them to link to your site in the online student starter packs.
Basically, building a value proposition and telling people about it is the new link building tactic. It's the only thing that is truly scalable and search engine safe.
All the other tactics like guest posting, PRs, blog comments, directories all still work, but the approach is totally different. You just need to be much more selective about who you choose to interact with and where you spend your time.
I made a video response talking over this. Apologies for the lack lustre voice, I have a cold right now.
Cheers,
Ross
-
Hi Christopher. Public relations works really well for quality link building:
I recently wrote a blog post on how to use PR to build elite links here: http://toplinecomms.com/blog/2013/02/pr-agency-trade-secrets-to-help-seos-build-elite-links
I hope this helps
Heather
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link Building for extremely niche industry
I understand that when getting links into your site, they need to be good authority but, importantly, also relevant to the information on your own website. I've seen examples for people to find guest posting opportunities on many sites, but these have been for popular industries with mass amounts of people discussing it (travel blogs, fashion blogs), making guest post opportunities more readily available. The company I work for provide doc storage, scanning and paperless solutions. As you can guess, when following these guides to find blogs on our industry, I have come up short with places to ask to guest post on! So, how would SEOmozzers approach building quality, relevant links for a very niche industry such as ours? Also, we'll be building pages for extremely specific types of files (e.g. Microfiche Scanning, A0 Scanning....). For these pages, how will I be able to find relevant pages on these topics to get a link to, because these will obviously be even more niche than doc scanning? Thank you!
Link Building | | janc0 -
Link Building
Guest blogging, guest blogging, guest blogging. Since I started my career as a "brand manager" I've heard the term "guest blogging" at least a million times. So I've put a fair amount of energy into it and for a long time it worked beautifully, still is in many ways. However, in the last month or two nearly every blog I have contacted about guest blogging has said that "due to an increase in guest blogging request we are now charging a fee of x" so on and so forth. Doesn't paying for links put you at great risk for being deindexed? And can't bloggers get in trouble for this as well? Do they not know, not care or think it doesn't apply to them? And if it's a sponsored post, say I send them $100 of free product and pay them $100 to do it, isn't that just hiring someone to talk about my brand? Why would google punish me for that? Anyway around it? Thank you so much! I look forward to your suggestions/advice/criticism.
Link Building | | WNL0 -
Link Building with Widdgets and Tools
Hi, We run a affiliate program and as part of that program we offer free tools that our affiliates can take in order to help them promote our product. We have also used these tools as a link building method as we provide highly useful information. We have seen on Google Link Schemes page (http://support.google.com/webmasters/bin/answer.py?hl=en&answer=66356) the following part which we believe has only just been added: Links embedded in widgets that are distributed across various sites, for example: Visitors to this page: 1,472
Link Building | | MotoringSEO
car insurance Our tool basically consists of a link of JavaScript with a link outside of the tool as per the following example: this super widget was provided by <a>mydomain.com</a> We are now concerned that a link building process that we have used for many years is now considered to be gaming Google. We also do something similar with badges that we give out to approved suppliers. These would look something like the following: Approved Supplier http://mydomain.co.uk/ Any recommendations on whether or not the style we are using would now be considered as wrong to Google, even though they add value to our partners sites. Thanks for any help in advance.0 -
Any value in link building to local pages on my site?
If I'm trying to rank for the term 'wedding band' with my url: http://www.musicliveuk.com/home/wedding-bands will linking to local pages such as: http://www.musicliveuk.com/live-acts/hire-wedding-bands/wedding-bands-london help the main page to rank? I added the 'local' pages to try and pick up any traffic from long tail search queries but my main focus is on getting the main page to rank as the traffic from long tail queries is so small. So is it worth me spending time building links to these local pages in order to try and help the main page rank?
Link Building | | SamCUK0 -
Link Building for relaunched & newly designed site
Hey all, Next week we are relaunching our brand spankin' new site. It's a major overhaul of our existing site from both a brand, design, and identity point of view. As part of the relaunch we will be reaching out to journalists in our niche with PR, and also doing a series of guest posts. But I'm wondering about other link building opportunities around newly redesigned websites. I have a list of about 2 dozen design + CSS galleries to submit to. Can you recommend other sources? I'm especially interested in sites that review web design, etc... Thanks. C.
Link Building | | cmoylan1 -
Link building without using trademarked names
If a particular brand's terms & conditions stated that you cannot use their trademarked names in your backlinking strategy, what are some good ways to rank higher for those names?
Link Building | | aidin30000 -
Local service site link building
I have a local service site http://winecountrycarpet.com/ and I have been link building as much as possible for my landing pages (which aren't local to my city, but are within 20 miles). I would like to keep my link building as above board and white hat as possible (so i do a lot of forum sigs and links in do follow forum in my industry) I do not seem to be seeing any results though. My pages are on the first page for their targeted keywords, but I think this has more to do with onsite SEO and non competitive keywords. I am wondering if anyone can recommend any strategies that I might find more effective. I have thought about leaving blog comments on do follow blog's but it just seems so spammy its hard to imagine it working. I am open to any ideas.
Link Building | | ayetti0 -
Link Building Management Tool That Syncs Sweetly With Google Analytics
Hi, I would like a link building management tool that syncs with Google Analytics, so that I can Easily see traffic referrals from link acquired sites Easily see traffic from keywords that were anchored in the link acquisition Browny points for the tool to be a CRM as well. Raven Tools cant do this. Does anyone know of a tool? Or do I keep building custom reports in Google Analytics! Thanks.
Link Building | | DigitalLeaf0