Above the Fold Content
-
How important is the placement of unique content "Above the Fold". Will attention grabbing images suffice or must their be a lot of unique text?
-
Hi Brett,
Having more unique content above the fold is very important. As Irving mentioned, it is important from a content to ad ration. When visitors visit your site, they want to see the contents right away instead of scrolling down a few ads before seeing the content. Being able to see the contents right way is good user experience and Google likes that. Google rolled out an algorithm for content above fold.
http://searchenginewatch.com/article/2216227/Google-Updates-Above-the-Fold-Page-Layout-Algorithm
Hope this article from search engine watch will answer your question.
Enjoy!
-
Any images that you do add anywhere to the site should also have the proper tags so the search engines know they are there. You want to include quality unique content that serves your reader well above and below the fold, whenever possible.
-
It's important from a content to ad ratio. An image is only one line of code so I would say content is much better.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Minimum amount of content for Ecommerce pages?
Hi Guys, Currently optimizing my e-commerce store which currently has around 100 words of content on average for each category page. Based on this study by Backlinko the more content the better: http://backlinko.com/wp-content/uploads/2016/01/02_Content-Total-Word-Count_line.png Would you say this is true for e-commerce pages, for example, a page like this: http://www.theiconic.com.au/yoga-pants/ What benefits would you receive with adding more content? Is it basically more content, leads to more potential long-tail opportunity and more organic traffic? Assuming the content is solid and not built just for SEO reasons. Cheers.
Intermediate & Advanced SEO | | seowork2140 -
Search console, duplicate content and Moz
Hi, Working on a site that has duplicate content in the following manner: http://domain.com/content
Intermediate & Advanced SEO | | paulneuteboom
http://www.domain.com/content Question: would telling search console to treat one of them as the primary site also stop Moz from seeing this as duplicate content? Thanks in advance, Best, Paul. http0 -
Many pages small unique content vs 1 page with big content
Dear all, I am redesigning some areas of our website, eurasmus.com and we do not have clear what is the best
Intermediate & Advanced SEO | | Eurasmus.com
option to follow. In our site, we have a city area i.e: www.eurasmus.com/en/erasmus-sevilla which we are going
to redesign and a guide area where we explain about the city, etc...http://eurasmus.com/en/erasmus-sevilla/guide/
all with unique content. The thing is that at this point due to lack of resources, our guide is not really deep and we believe like this it does not
add extra value for users creating a page with 500 characters text for every area (transport...). It is not also really user friendly.
On the other hand, this pages, in long tail are getting some results though is not our keyword target (i.e. transport in sevilla)
our keyword target would be (erasmus sevilla). When redesigning the city, we have to choose between:
a)www.eurasmus.com/en/erasmus-sevilla -> with all the content one one page about 2500 characters unique.
b)www.eurasmus.com/en/erasmus-sevilla -> With better amount of content and a nice redesign but keeping
the guide pages. What would you choose? Let me know what you think. Thanks!0 -
Expired News Content
Ive read some stuff about expired content here, but have yet to find an answer so I thought I would post my question is regarding a news based site and expired content issues. So my site does Recaps, and Previews for sporing events. Well eventually the content does become not relevant as nobody cares about a prediction after the game is done. What would be the best method to deal with this? Should I just leave it there or 301 redirect it to the more relevant games. The reason why I'm asking is because when I have added a more recent game such as New York vs Boston, when I would search for that keyword in google, the page google would show would be like Atlanta vs L.A. Thanks in advance!
Intermediate & Advanced SEO | | ravashjalil0 -
Duplicate content on sites from different countries
Hi, we have a client who currently has a lot of duplicate content with their UK and US website. Both websites are geographically targeted (via google webmaster tools) to their specific location and have the appropriate local domain extension. Is having duplicate content a major issue, since they are in two different countries and geographic regions of the world? Any statement from Google about this? Regards, Bill
Intermediate & Advanced SEO | | MBASydney0 -
What do I do about sites that copy my content?
I've noticed that there are a number of websites that are copying my content. They are putting the full article on their site, mentioning that it was reposted from my site, but contains no links to me. How should I approach this? What are my rights and should I ask them to remove it or add a link? Will the duplicate content affect me?
Intermediate & Advanced SEO | | JohnPeters0 -
Homepage Content
I have a website which perform very well for some keywords and much less for other keywords. I would like to try to optimize the keywords with less performance. Let's say our website offers 2 main services: KEYWORD A and KEYWORD Z. KEYWORD Z is a very important keyword for us in terms of revenue. KEYWORD A gives us position Nr 1 on our local Google and redirect properly the visitors to xxxxxx.com/keyword-a/keyword-a.php KEYWORD Z perform badly and gives us position Nr 7 on local Google search. 90% Google traffic is sent to xxxxxx.com/keyword-z/keyword-z.php and the other 10% is sent to the home page of the website. The Homepage is a "soup" of all the services our company offers, some are important (KEYWORD Z) and other much less important. In order to optimize the keyword KEYWORD Z we were thinking to make a permanent redirect for xxxxxx.com/keyword-z/keyword-z.php to xxxxxx.com and optimize the content of the Homepage to ONLY describe our KEYWORD Z. I am not sure if Google gives more importance in the content of the homepage or not. Of course links on the homepage to other pages like xxxxxx.com/keyword-a/keyword-a.php will still exists. The point for us is maybe to optimize better the homepage and give more importance to the KEYWORD Z. Does it make sense or not?
Intermediate & Advanced SEO | | netbuilder0 -
Duplicate content on index.htm page
How do I avoid duplicate content on the index.htm page . I need to redirect the spider from the /index.htm file to the main root of http://www.manandhisvan.com.au and hence avoid duplicate content. Does anyone know of a foolproof way of achieving this without me buggering up the complete site Cheers Freddy
Intermediate & Advanced SEO | | Fatfreddy0