Google changing title tags to branded
-
Hi guys and gals, i noticed in the results today Google has been changing my title tags so that brand: is in the front of it all.
This is not in the code but my title tag structure site-wide is keywords and then always | brand on the end.
Why has this happened does anyone know? does it affect my first keyword in the title tag, i guess Google might do it as it recognises the brand and wants users to know it?
-
Ah ours are 69 lol, this makes sense. Though it happened today and i saw competitors have it today.
-
Hi,
How long are your title tags? A new algorithm change that happened over the summer affects the way truncated titles appear in the SEPRs. The highlights: any title that is over 68 characters is no longer cut off and truncated; instead Google can produce a title algorithmically if the title element is too short or too long. If we would like to have control over the title item, that it must be within the new requirements (25ish to 68ish characters)
Here are the details from the update:
- "Trigger alt title when HTML title is truncated. [launch codename "tomwaits", project codename "Snippets"] We have algorithms designed to present the best possible result titles. This change will show a more succinct title for results where the current title is so long that it gets truncated. We'll only do this when the new, shorter title is just as accurate as the old one."
- "Efficiency improvements in alternative title generation. [launch codename "TopOfTheRock", project codename "Snippets"] With this change we've improved the efficiency of title generation systems, leading to significant savings in cpu usage and a more focused set of titles actually shown in search results."
- "Better demotion of boilerplate anchors in alternate title generation. [launch codename "otisredding", project codename "Snippets"] When presenting titles in search results, we want to avoid boilerplate copy that doesn't describe the page accurately, such as "Go Back." This change helps improve titles by avoiding these less useful bits of text."
Soruce:
http://insidesearch.blogspot.ca/2012/06/search-quality-highlights-39-changes.html
Cheers!
J
-
Hi Martin its non brand terms, and ive noticed some competitors today get it also.
-
Is it branded or non branded search terms you're using in the SERPs? Google has a habit of changing branded meta titles when it see's fit.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google No Longer Respecting Javascript Titles & Metas
We implemented title tags and meta descriptions for one of our clients using a GTM and some JS / jQuery. It's been working well for months. Rankings started dropping and nothing had been changed. We tore our hair out. I finally noticed that Google doesn't show our titles/descripts in the SERPs anymore. So I double checked in the developer console that everything was working ok, and you can even see our title in the browser tab. Anyone else see this or have any ideas? Thanks!
Technical SEO | | bbarber570 -
What's going on with google index - javascript and google bot
Hi all, Weird issue with one of my websites. The website URL: http://www.athletictrainers.myindustrytracker.com/ Let's take 2 diffrenet article pages from this website: 1st: http://www.athletictrainers.myindustrytracker.com/en/article/71232/ As you can see the page is indexed correctly on google: http://webcache.googleusercontent.com/search?q=cache:dfbzhHkl5K4J:www.athletictrainers.myindustrytracker.com/en/article/71232/10-minute-core-and-cardio&hl=en&strip=1 (that the "text only" version, indexed on May 19th) 2nd: http://www.athletictrainers.myindustrytracker.com/en/article/69811 As you can see the page isn't indexed correctly on google: http://webcache.googleusercontent.com/search?q=cache:KeU6-oViFkgJ:www.athletictrainers.myindustrytracker.com/en/article/69811&hl=en&strip=1 (that the "text only" version, indexed on May 21th) They both have the same code, and about the dates, there are pages that indexed before the 19th and they also problematic. Google can't read the content, he can read it when he wants to. Can you think what is the problem with that? I know that google can read JS and crawl our pages correctly, but it happens only with few pages and not all of them (as you can see above).
Technical SEO | | cobano0 -
Can Title Tag be seen in the page source, but not seen by search engines?
This is a follow up question derived from a previous question I posted - http://moz.com/community/q/does-title-tag-location-in-a-page-s-source-code-matter There have been several reputable crawl tools used on our (including Moz) site that state we are missing title tags on may pages. One such page is http://www.paintball-online.com/Paintball-Guns-And-Markers-0Y.aspx I can see the title tag on line 238 of the page source. I find it unlikely that there is an issue with the crawl tools. Any thoughts would be greatly appreciated. Nick
Technical SEO | | Istoresinc0 -
Hash tag
We are using the hash tag on our redesign for faceted search. So, for example it will look like this www.example.com#fun123. I was looking into how i could exclude my faceted search from my robots.txt, but i was recently told I wouldnt need to do this since Googlebot doesnt index the hash tags or anything after it anyway. All of the articles I've read online do not give me a straight answer. Has google answered this one for certain? Thanks!
Technical SEO | | CHECOM0 -
I was googling the word "best web hosting" and i notice the 1st and 3rd result were results with google plus. Does Google plus now play a role in improving ranking for the website?
I was googling the word "best web hosting" and i notice the 1st and 3rd result were results with google plus. Does Google plus now play a role in improving ranking for the website?I see a person's name next to the website too
Technical SEO | | mainguy0 -
Google Search memory
Hi we have had the following statement from a member of our Japan office with regards google displaying search results, would anyone be able to give us a definitive answer on this. Google remembers previous non-mobile related searches For example, we already know that we come up on the first page if you select “kaigai keitai” (mobile phone for use abroad) and “UK” where as we don’t for searches where you replace the UK with the US or other countries. This means that if a customer, for example, does a search just on the UK e.g. using words like UK travel, London, millennium dome, etc. and then does a separate search just using the words “kaigai keitai” that google could show us as a link on the first page. However, if an individual did a search on Paris, France, Eiffel Tower, and then did a search for “kaigai keitai”, our link might not appear on the page. I don’t know if we have tested this already, but Google seems to have a very long “memory” and I could see this kind of aspect of Google resulting in us missing significant business from people going to the US, France, Italy, etc. Any thoughts?
Technical SEO | | -Al-0 -
Changing TLD type
Hi, Our client required us to change the TLD of is domain. Currently it is something like www.xyz.qc.ca and they have registered www.xyz.ca which while be more easier to remember. What would be the best pratice for migrating the domain? Use webmaster tool domain change? Making the new domain name the defaut one and use 301 redirections? Or both ? Thank you M.Adey
Technical SEO | | madey0 -
Having both <title>and <meta name="title"...> on a web page?</title>
Hi All, Client of mine using reversed Meta Tags format in their website and Honestly i never saw such Meta Tags formats. In my opinion having 2 Title tags and wrong reversed description tag is not correct and the needs to be removed, and other tags need to be changed,too But they said that it probably doesn't make a difference because they don't think it affects search engine results and won't remove it just based on opinion. Because weird thing is Search Engines are apparently able to index them. So should i persist on correcting them or just hope for the best and ignore it?!?!?! Thanks!
Technical SEO | | DigitalJungle0