Why does Google recommend schema for local business/ organizations?
-
Why does Google recommend schema for local business/ organizations? The reason I ask is I was in Structed Data Testing Tool, and I was running some businesses and organizations through it. Yet every time, it says this "information will not appear as a rich snippet in search results, because it seems to describe an organization. Google does not currently display organization information in rich snippets".
Additionally, many of times when you do search the restaurant or a related query it will still show telephone number and reviews and location. Would it be better to list it as a place, since I want to have its reviews and location show up thanks?
I would be interested to hear what everyone else opinions are on this thanks.
-
Okay thank you so much Miriam!
-
Hi Peter,
Thank so much for the live example. I totally get what you mean now. Okay, so the example you are showing is from TripAdvisor, and yes, Google consistently displays stars and review counts, etc., for TripAdvisor-based results, and for other large sites like Yelp. I presume (but am not certain) that these are rich snippets. Here are 2 articles from Google on this subject:
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=146645
http://maps.google.com/help/maps/richsnippetslocal/
In mid-2012, Google stopped showing stars on their own results after switching to Zagat as their provider. See:
http://blumenthals.com/blog/2012/06/12/google-we-can-show-stars-if-we-want-to/
The most public test case of rich snippets appearing for a small local business was Mike Blumenthal's writeup of getting stars and other data to appear for a jeweler client of his. However, this data then disappeared, only to reappear sporadically some months later. Read this:
http://blumenthals.com/blog/2012/08/09/are-rich-snippet-reviews-making-a-limited-comeback-in-local/
So, sometimes Google will still display this type of data for small businesses alongside their organic results, but it is sporadic. Looking at that same client of Mike's today, I don't see any stars, but who knows, they could come back again tomorrow. Mike's opinion is that is still makes sense to mark up pages, and his advice is trustworthy.
And, of course, you do have the option of listing your local business on entities that consistently do show stars (like Yelp).
Hope this helps, and thanks again for the screenshot!
-
http://cdnext.seomoz.org/1347566301_84f5cacc41479945c65eea948eb9a2d8.jpg
Here is the link its the first result.
-
I want something like this, so basically if someone searches Car Dealer. That this would appear after the Local Search results. Is this possible for a local business, After the local search results? Or, is it only possible in the local search results not the purely just organic results? I hope that solves it thanks.
Sorry for the text formatting, it won't let me change it.
-
Hi Peter,
Can you find a live example of a business that is achieving what you're hoping to achieve and share it with me? I want to be sure I understand, and without seeing an example, I'm not clear on how best to advise you. Thanks!
-
Hi Miriam, sorry for the confusion. So, do you not think it would be beneficial to have schema for the properties of a place, as it would allow me to show the business reviews rating/ aggregate rating in the search? Basically I want it so when someone searches something relating to a car dealer. That if Google chooses to show my URL then it will be accompanied by the business reviews rating/ aggregate rating in the search. I feel it would help to increase the CTR. I hope that makes sense.
-
Hi Peter, I'm not sure I understand your question. You write: "Many of times when you do search the restaurant or a related query it will still show telephone number and reviews and location. " Do you mean when you search for the restaurant, you are seeing the local pack of results (meaning accompanied by the grey pin and link to the Google+ Local page)? If so, that has nothing to do with Schema. The local listings stem from Google Places/Google+ Local, not from whatever schema you've embedded in a website. I use schema for my local business clients and understand the point of it to be to strengthen the geographic signals the website is sending to Google regarding the client's NAP (name, address, phone number). The goal is not to have that info show up in the SERPs (unlike rel=author or something like that). Does this answer your question? If not, please provide further detail.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Any more info on potential Google algo update from April 24th/25th?
Apart from an article on Search Engine Roundtable, I haven’t been able to find anything out about the potential algorithm update that happened on Monday / Tuesday of this week. One of our sites (finance niche) saw drops in rankings for bad credit terms on Tuesday, followed by total collapse on Wednesday and Thursday. We had made some changes the previous week to the bad credit section of the site, but the curious thing here is that rankings for bad credit terms all over the site (not just the changed section) disappeared. Has anyone else seen the impact of this change, and are there any working theories on what caused it? I’m even wondering whether a specific change has been made for bad credit terms (i.e. the payday loan update)?
White Hat / Black Hat SEO | | thatkinson0 -
I was penalized by Google? What do you think i have to do?
Id like some help, My site had a rank fall and I think I was penalized by Penguin, I compared running a 'Full SERP Report "and I see no reason for me to be in 4th place in the SERP.The Facts: I have a higher: Page Authority, # of Root Domains Linking to the Page, Domain Authority, # of Root Domains Linking to the Domain, MozRank, MozTrust My mT/mR is 0.955 against: #1->0.983 #2->0 #3->1.023 (but my mozrank and moz trust is higher My website is: https://www.soprojetos.com.br/ this occours since Nov 2015. I have 99 external links against: #1->15 #2->0 #3->11 Link to OSE:https://moz.com/researchtools/ose/links?site=www.soprojetos.com.br&filter=&source=external&target=page&group=0&page=1&sort=page_authority&anchor_id=&anchor_type=&anchor_text=&from_site=What I think:I guess a have to Disallow some links that some crazy Real Estate Websites made to my website, but i'm afraid to do this, and id like an oppinion about why my website is not ranking first to "plantas de casas" and "projetos de casas" anymore, my competitors are not so well seen on google as me (according to moz) (sorry for my bad english i'm brazilian) Thanks in Advance
White Hat / Black Hat SEO | | aneebelo0 -
Does google give any advantage to Webmaster tools verified sites?
Hello friends, I am seeing a strange pattern. i register 2 new domain and make sites on them and add no backlinks nothing only put content and did on page seo right. After 1month of google indexing. both sites are not showing in search for the targeted keywords, but as soon as i add them to Google Webmaster tools they both automatically comes to the 16th and 24th number for their specific keywords. So my question is does Google give any advantage to sites which are verified and added into its webmaster tools in terms of seo or authority?
White Hat / Black Hat SEO | | RizwanAkbar0 -
Looking for recent bad SEO / black hat example such as JC Penney example from 2011
I am giving a presentation in a few weeks and looking for a "what not to do" larger brand example that made poor SEO choices to try and game Google with black hat tactics. Any examples you can point me to?
White Hat / Black Hat SEO | | jfeitlinger0 -
Blog on 2 domains (.org/.com), Canonical to Solve?
I have a client that has moved a large majority of content to their .org domain, including the blog. This is causing some issues for the .com domain. I want to retain the blog on the .org and have it's content also show on the .com. I would place the canonical tag on the .com Is this possible? Is this recommended?
White Hat / Black Hat SEO | | Ngst0 -
It Shows as "google results" but it's an incoming links, is it spaming me...?
Hello everyone I have 2 issues to share: 1) We have a site (personal-loans.org), In the past few weeks we notice that there are sites that have links to our site and we get traffic from them but...! when you go online to these sites they show you that all they do is provide "google search" results, because we where in first page on the results we had hits there as well what leads me to think that this is the reason we are at page 7 now after yesterday the ranking was at page 4. these are some of these sites so you can see it: internetpayadvances.com fastlivecashadvance.com assistancemoney.com scoutcashnow.com officialpayday.net Does anyone else got to see anything like that...??? I have many more links like that, these are only 5 out of 9 that had hits yesterday only, site traffic went from 250-300 to 63 a day... For the same site - it was on google search results 1st page and ranked 4-7, even after the big penguin changes. What we did notice is that A LOT of non related sites like surfing (yes ocean surfing) and sites that had no content AT ALL - all the text was inside of an image and ranked 3! 3rd on payday loans search result. (and the rest was and still just looks the same with different content...) Google say they want quality but does not do homework for the 2nd largest search for keywords such as loans and payday loans market, same goes for the cash advance. Please help, need your advice.... Thanks
White Hat / Black Hat SEO | | Yonnir0 -
How is this obvious black hat technique working in Google?
Get ready to have your minds blown. Try a search in Google for any of these: proform tour de france tour de france trainer tour de france exercise bike proform tour de france bike In each instance you will notice that Proform.com, the maker of the bike, is not #1. In fact, the same guy is #1 every time, and this is the URL: www.indoorcycleinstructor.com/tour-de-france-indoor-cycling-bike Here's the fun part. Click on that result and guess where you go? Yup, Proform.com. The exact same page ranking right behind it in fact. Actually, this URL first redirects to an affiliate link and that affiliate link redirects to Proform.com. I want to know two things. First, how on earth did they do this? They got to #1 ahead of Proform's own page. How was it done? But the second question is, how have they not been caught? Are they cloaking? How does Google rank a double 301 redirect in the top spot whose end destination is the #2 result? PS- I have a site in this industry and this is how I caught it and why it is of particular interest. Just can't figure out how it was done or why they have not been caught. Not because I plan to copy them, but because I plan to report them to Google but want to have some ammo.
White Hat / Black Hat SEO | | DanDeceuster0 -
Publishing Press Releases after Google Panda 2.5
For the past few years I have been publish press releases on my site for a number of business. I have high traffic on my site. I noticed that with the Google Panda 2.5 update PRNewswire.com dropped visibility by 83%. Should I stay away from publishing press releases now? Does Google consider Press Releases to be "content scraping" since multiple sources are publishing the release?
White Hat / Black Hat SEO | | BeTheBoss2