Keyword stuffing

[littlesthobo]

Just wondered whether you think the footer text here on tis page constitues 'keyword stuffing'.

I think it does but wondering why they haven't been penalised for it.

http://www . lippyliciouscakes . co.uk/

Thoughts?

Many thanks.

[NakulGoyal]

Definitely manipulative. However, as others here have said, give Google some time. They are constantly refining their algorithm to identify these kinds of manipulations. Again, this is one of hundreds and thousands of techniques people use to manipulate their SERPS and with millions of websites on the web, Google wants to automatically identify these, not manually.

[eyepaq]

Hi,

That screen shot is from SearchMetrics - organic visibility.

Another tool for visibility you can also use is sistrix.com

Both are more or less the same as far as outcome.

Those visibility graphs in correlation with the actual traffic can give you a lot of information.

Hope it helps.

[littlesthobo]

Thanks very much Tom and eyepaq, responses much appreciated.

eyepaq, just wondering what tool are you using there in the screencast?

[eyepaq]

Hi,

Just wondered whether you think the footer text here on tis page constitues 'keyword stuffing'.

** Yes, that's the definition of  keyword stuffing right there.

I think it does but wondering why they haven't been penalised for it.

** Well .. give google some time  

On a serious note, if the sites performs well on the organic side and you don't rank and get a lot of traffic from the keywords / queries listed in the footer Google won't apply a filter. I've seen several cases with sites that used this approach and didn't rank for the keywords that were stuffed and they did fine.

On the other hand the site looks, form an organic point of view, almost flat line

http://screencast.com/t/2uZTXOSRq

So visibility is very very low .. there is not much to cut from that at this point. More then that even if the site will have organic potential due to that heavy footer it won't rise - so even if you don't have a penalty in place you won't be able to get a real lift off.

Hope it helps.

[TomRayner]

Yeah, that definitely looks manipulative.  Wouldn't be advocating that.

As for why they haven't been penalised - clearly the site hasn't been manually reviewed/penalised, so it's up to the algorithm to flag the page.  You look at the rest of the homepage and, while it looks a bit crude, it serves the user pretty well.  Nothing else on there looks manipulative, it's relatively clean etc - so you'd say 90/95% of the page, for a user, is helpful.  With that in mind, it's a bit easier to see why it may not have been flagged and penalised yet by the algo.

Rest assured though, it it was detected, it would be penalised for that stuffing.  It's not a massive offence, mind. The irony though is that the ramifications of any penalty would be much larger than any SEO benefit those keywords are having.