Google is changing the title
-
Hi!
Lately i have seen that Google changed the page titles for some clients, not all... its about 30% of them.
For example, the title looks likes this after the Google change:
Company name: SEO and Pay per click management
But in on that page it looks like this:
SEO and Pay per click management - Company name
Does anyone know why?
-
I've seen the same thing on some of my sites...
This guy provides a pretty good analysis
http://socialmediatoday.com/georgestevens48/1317336/google-rewriting-page-titles-time-brand
It sounds like it's not so much about colons, but more about moving brands to the front of the title. Only time will tell whether it's a test or a permanent change.
I also want to add that I've seen this for general searches that do not include my company name / brand.
-
Hi Lynn!
In this case im doing a search without company name, like "SEO"
-
Hi Vincenzo!
I just sent you some screenshots. Please take a look at them. And get back to me if you need more info.
-
Thanks! I will take a look at the articles.
-
Interesting links, I hadn't seen these.
In my case the colon is not being used, although the original site title has a pipe separator in it. The page title is being displayed as the exact search phrase (which admittedly is not far off the original page title) but with rearranged wording and a couple of words left out entirely!
I'm in a non English market, not sure how that might effect the results.
-
Hey Daniel
You might be interested in reading this article and this thread on Inbound.org that brought this up a couple of weeks ago.
Too early to say what the potential ramifications might be, but I would say it's a safe assumption to make that Google is focusing more on more on promoting trustworthy brands. Bringing the brand name to the front often helps the user navigate through the SERPs, as opposed to the SEO optimised titles that we see out there.
Think we'll have to wait and see on this one, but hopefully those 2 links can help for the time being.
-
I have seen this also on a client site.
Not sure by any means, but it seems to happen when the search is for company brand + term, which i think is happening quite a lot in the market my client's site is in.
So in your case, if there are searches being done for 'Company name' + PPC Management for example, then Google seems to be switching the page title to match the search phrase.
That is what I could make out of it anyway... anyone else seeing this?
-
Is there a common denominator with the sites -
Wordpress - etc?
I am curious to see an example - if you could private message me - or even email me.
Your pal,
Chenzo
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Using the £ sign in meta title
Is it a bad idea to include a £sign in my meta title? It currently has a price incentive in it. Does Google not like this from organic traffic titles/ meta descriptions? Thanks,
Technical SEO | | EdLongley0 -
Google Crawling Issues! How Can I Get Google to Crawl My Website Regularly?
Hi Everyone! My website is not being crawled regularly by Google - there are weeks when it's regular but for the past month or so it does not get crawled for seven to eight days. There are some specific pages, that I want to get ranked but they of late are not being crawled AT ALL unless I use the 'Fetch As Google' tool! That's not normal, right? I have checked and re-checked the on-page metrics for these pages (and the website as a whole, backlinking is a regular and ongoing process as well! Sitemap is in place too! Resubmitted it once too! This issue is detrimental to website traffic and rankings! Would really appreciate insights from you guys! Thanks a lot!
Technical SEO | | farhanm1 -
Help: domain name change and Google News
Hi. I work for a regional news source, and our (separate) Spanish-language news publication recently changed its domain name. The publication lost its Google News inclusion. Most of their traffic came from Google News, so traffic tanked. They're trying to get back in. They reapplied but didn't get approved. They're now in the 30-day waiting period to reapply again. The website is run by a third-party company, which handled the domain name change in April (2015). That company has been running their site for a couple of years. Our in-house devs' hands are tied on helping, because we (at the mother company) don't manage their site. This third party has not been responsive. The Spanish pub folks have reached out to me to help them prepare for Round 2 of reapplication. I'm the mothership in-house SEO, but I've never experienced this situation before. Because everything seems to be in order besides the ham-handed changes, my best advice to them so far is: You'll have to wait until Google gets to know you again, unfortunately. Does that sound right? Any pointers out there for bringing their best possible A-game to the next round?
Technical SEO | | christyrobinson1 -
Google Reconsideration Request (Penguin) - Will Google give links to remove?
When Penguin v1 hit, our site took a hit for a single phrase (i.e. "widgets") due to the techniques our SEO company was using (network). We've since had those links cleaned up, and our rankings have not recovered. Our SEO company said they submitted a reconsideration request on our behalf, and that Google denied it and didn't provide which links we needed removed. Does Google list links that need removing if they are still not happy with your link profile?
Technical SEO | | crucialx0 -
Google description problem
Hi all, My website is www.ipbskinning.com I'm having a problem with how my site is appearing in google. I have this in the head of my website: <meta name='<a class="attribute-value">description</a>' content='<a class="attribute-value">Free and Custom IPB Skins for Invision Power Board.</a>'/> Yet when I google 'ipbskinning' it says: Solid Skins. 1We test all our skins in all browsers to insure that they are compatible. This ensures that your users have the best user experience. which is random text from the content of my site. Any idea why this is happening? Thanks a lot all
Technical SEO | | pezza34340 -
Google Cache is not showing in my page
Hello Everyone, I have issue in my Page, My category page (http://www.bannerbuzz.com/custom-vinyl-banners.html) is regular cached in past, but before sometime it can't show the cached result in SERP and not show in cached result , I have also fetch this link in google web master, but can't get the result, it is showing following message. 404. That’s an error. The requested URL /search?q=cache%3A http%3A//www.bannerbuzz.com/custom-vinyl-banners.html was not found on this server. That’s all we know. My category page rank is 2 and its keyword is on first in google.com, so i am little bit worried about this page cache issue, Can someone please tell me why is this happening? Is this a temporary issue? Help me to solve out this cache issue and once again my page will regularly cache in future. Thanks
Technical SEO | | CommercePundit0 -
How does Google determine freshness of content?
With the changes in the Google algorithm emphasizing freshness of content, I was wondering how they determine freshness and what constitutes new content. For instance, if I write a major update to a story I published last July, is the amended story fresh? Is there anything I can do in addition to publishing brand new content to make Google sure they see all my new content?
Technical SEO | | KnutDSvendsen0 -
Duplicate Page Title
The crawl of my website http://www.aboutaburningfire.com revealed an error showing a duplicate page title. Can someone please explain to me how to fix this? I'm not sure what it means or how to fix it. | House Church Chicago, Organic Church, Illinois http://www.aboutaburningfire.com/ 1 Pending Pending House Church Chicago, Organic Church, Illinois http://www.aboutaburningfire.com/index.html |
Technical SEO | | severity0